In fact, many friends who run training institutions have not made sufficient preparations in the early stage, but just think that this community is good, with high-income groups and many children, so you can try it; I am a teacher and have the resources to open a training institution. I can try. There is a training institution here that does a good job. It should be easy to make money here. You can try it.

This is too deadly! How many children are there? What's the exact number? What is the age distribution of children? How many schools and kindergartens are there nearby? Can you tell?

If you think you can succeed quickly just by feeling, then everyone can succeed!

I. Site Selection

First of all, you must know these data, and you can ask the school doorman to give you some benefits.

Number of students, kindergartens, primary schools and universities within 2 kilometers.

What is the resident population within 3 kilometers? What is the occupancy rate of the community? What is the age structure and personnel structure? How about consumption ability and consumption consciousness?

Don't be deceived by appearances. Some people think there is a market when they see many children in the community. This is a manifestation of fantasy. They couldn't recruit students until they thought of the investigation and found that they were basically single or newly married. At this time, you need to wait for several years.

Therefore, the preliminary investigation is very important. You just need to ask a few more questions and look around to get some basic information.

Secondly, regarding consumption ability and consumption consciousness, you can go to the parking lot to see the flow of people entering and leaving the parking lot, so that you can analyze the crowd structure here:

Most people who go to work from 7 to 9 o'clock are working-class, and 10- 12 is the boss; Women also have cars, which shows that the family environment is good; There are many ladies in high-end beauty salons; There are many children's toy stores and children's clothing stores, and of course there are many children's resources. There may be an opportunity to cooperate after writing down the phone number. There are many flower shops-indicating that the quality of life of the crowd is high;

Learn to make a three-dimensional and comprehensive analysis of the surrounding environment, and then you can get valuable information to support your dream of opening a shop.

Second, positioning.

1, scale positioning.

First of all, you have to look at the capacity of the crowd, which is inseparable from the previous survey. Personally, I suggest about 35% of the total amount. At first, I will invest less and give myself some breathing space. The pressure will not be great, and I am not afraid to do things, so innovation will be easier to complete. Secondly, if people are crowded, it is also an excellent means of publicity, which will concentrate people's popularity and let customers line up for you. After all, "things are rare."

2. Level positioning.

It depends on the crowd structure. A community with high quality of life, high land price and a large number of high-end people can choose to be high-end. In the working-class community, you need to be grounded, lively and kind.

3. Course orientation.

First of all, you need to understand the courses of colleges and universities in the same area, find out your own advantages, and foster strengths and avoid weaknesses. Go around their classrooms and look at their courses.

Secondly, you need to know what the customer needs. The idea of many art teachers is: I am very skilled, have won any awards, and want to make the course different. This idea is true, but it is easy to walk into a dead end.

The reason is that customers' needs are ignored. After doing it for a while, I found that the customers here have little demand for learning piano. I can do some research in the early stage and do things with data. I will do it with confidence and boldness.

Let me see, maybe the course can be set up like this: calligraphy 30%, art 10%. ....

This will make the positioning more and more clear. You need a 60-square calligraphy classroom and a 20-square art classroom, not to mention the front desk.

4. Course function orientation

Many people say that "everything is cured and everything is fine", which really treats consumers as fools!

You need a more focused attitude. Around a theme, skills? Are you happy? Grading? Focus on one thing, and customers are more likely to be recognized.

Three. Investment and return

1. decoration: from the planning of site function, color tone, door head and basic VI, it is necessary to consult the company and design company.

2. Cost: rent, decoration, air conditioning ... at least 500,000 yuan.

3. Talent

1, the relationship is too good, difficult to manage, too arbitrary.

2. There is no long-term talent planning, and the recruitment channels are narrow.

3. The boss should do the front-end and back-end work well, instead of competing with employees for the middle execution. Publicity planning, advertising space negotiation, business alliance, personnel recruitment, etc. At first, it can only be done by the boss himself.

4. Ensure after-school service and reflect the competitive atmosphere. You need to build a fish pond to raise reserve talents, so that when you encounter an emergency, you won't be looking for a needle in a haystack and jumping over a wall.