Jenny Barbie children's brand, from Jiangsu and Zhejiang, is not a big brand, but it has a good reputation and belongs to a normal popular brand. Zhejiang Jenny Bi Bo Children's Products Co., Ltd. was established on August, 2020 10, registered at Room 2 18 1 Building 2, Yuhang District, Hangzhou City, Zhejiang Province, and its legal representative is Chao.

Business scope includes general items: wholesale of shoes and hats; Clothing wholesale; Stationery supplies wholesale; Clothing retail; Stationery supplies retail; Footwear and footwear retail; Sales of toys, animation and entertainment products; Internet sales (except for the sale of goods that need permission); Sales of maternal and child products; Maternal and child health care (excluding medical services); Daily necessities sales; General merchandise sales.

And sales of knitted textiles; Toy sales; Sales agent; Software sales; Software development; Internet data service; Information technology consulting services; Technical service, technical development, technical consultation, technical exchange, technology transfer and technology popularization; Information consulting services (excluding licensed information consulting services) (except for projects subject to approval according to law, independent business activities shall be carried out according to law with business licenses).

Brand:

Brand is a Chinese character, pinyin is pǐn pái, which refers to consumers' cognition of a certain product and product series. The essence of brand is that the products, services or other advantages of brand owners over competitors can bring the same or higher value to the target audience. Values include functional interest and emotional interest.

In a broad sense, "brand" is an intangible asset with economic value, and its differences are expressed through abstract, unique and recognizable mental concepts, thus occupying a certain position in people's consciousness as a comprehensive reflection. Brand building is long-term. The narrow sense of "brand" is a kind of "standard" or "rule" with both internal and external characteristics, which is based on four aspects: concept, behavior, vision and hearing.

Standardization and normalization make it unique, valuable, long-term and cognitive. This system is also called CIS (Enterprise Identification System). Kotler, the father of modern marketing, defined in Marketing that a brand is a set of specific features, benefits and services provided by sellers to buyers for a long time.

Brand is an intangible asset, which can bring a premium to the owner and increase its value. Its carrier is a name, term, symbol, logo or design and their combination, which is used to distinguish products or services from other competitors. The source of value-added comes from the impression formed by its carrier in the hearts of consumers.

Brand is more of a product that bears the recognition of some people for its products and services, and is derived from the mutual running-in between brand owners and customers.

Above content reference: Baidu Encyclopedia-Brand