According to public information, Li Tie, 1977 was born in Shenyang, Liaoning Province on May 8, 1977. He was a former professional football player in China and the head coach of the China men's football team. In addition to teaching achievements, Li Tie's business map in different places has also received more attention.
The signing endorsement involves clothing, drinks and tea.
The endorsement cooperation is a part of the commercial map of Li Tie. There are three cooperative brands in Li Tie Weibo, namely clothing brand Li Ning, beverage brand Jianlibao and tea brand Yulin Gushu Tea, all of which have appeared in the "Jiugongge" of "Weibo with Goods" in Li Tie.
However, on June 26th, 165438+ Zhongxin Jingwei searched for "Li Tie" in the official Weibo of Li Ning, Jianlibao and Yulin Ancient Tea, but found that there was no "Li Tie" in Jianlibao and Li Ning's Weibo. In the Weibo issued by Li Tie in 2022, there is no such brand-related content.
It is understood that Jianlibao has been attached to Li Tie for the longest time, and their relationship can be traced back to the "Jianlibao Youth Team" in 1993. This has also become a "link" for Jianlibao and Li Tie to further endorse cooperation. In August 2020, Li Tie, who was promoted to the national team coach, visited Jianlibao again. Subsequently, it turned into Jianlibao brand and launched Jianlibao × Li Tie co-branded cans. The cooperation between Li Tie and Jianlibao is getting closer and closer.
Among the above three brands, Li Ning has cooperated for a long time. During his tenure at Everton, the top team in the Premier League, Li Tie became the spokesperson of the company's football series products and the signing player of professional football products, and created the exclusive "Iron Series" sneakers. Even after retiring, as a local coach, the cooperation between Li Tie and Li Ning has never been interrupted, and has been equipping the platform for the reprinted edition of Iron Series.
202 1 10, Li Ning upgraded this contract to a lifetime contract. Although Li Ning did not disclose the amount and specific years of this lifetime contract, he referred to the lifetime contracts of international brands such as Messi, Cristiano Ronaldo, James and McGrady. The lifetime contracts of Li Ning and Wade are basically 20 to 25 years. In addition, according to the endorsement fees obtained by active football and basketball players in China from brands, most of them are around 5 million yuan, so the lifetime contract signed by Li Tie will exceed 1 100 million yuan.
Another cooperative tea brand, the cooperation between the two parties was in May 20 17, and the brand also launched its exclusive "discus" tea.
It is related to 9 enterprises, mostly related to football.
According to the data of Tianyancha App, Li Tie has 9 related enterprises, 6 of which are in a state of existence, including Guangzhou Shibeite Sports Development Co., Ltd., Shenyang Li Tie Football Club Co., Ltd. and Guangzhou Shibeite Environmental Technology Co., Ltd. (formerly known as Guangzhou Shibeite Sports Equipment Co., Ltd.), all of which are related to sports. Li Tie holds the shares of the above six enterprises, serves as executive director in Shenyang Li Tie Football Club Co., Ltd. and Liaoning Li Tie Sports Culture Development Co., Ltd., and serves as supervisor in Shenyang Tianyi Sports Culture Consulting Service Co., Ltd.
According to media reports, among the companies under Li Tie's name, Shenyang Tianyi Sports Culture Consulting Service Co., Ltd. is the latest affiliated company, which was established in February, 2002 1,1. At that time, Li Tiegang stepped down as head coach of the national football team soon. At present, Li Tie's shareholding in the company is as high as 90%.
Li Tie's business map is not huge, but it is inextricably linked with his football career.
From May 20 12 to June 20 15, Li Tie was the head coach of Guangzhou Evergrande. 2065438+In May 2005, Guangzhou Shibeite Sports Development Co., Ltd. (hereinafter referred to as Shibeite) was established, with Li Tie holding 36% of the shares.
According to Scott official website, Scott initiated early childhood football education and filled the gap in the domestic early childhood football industry. Li Tie is the founder of Scott Li Tie's early childhood football education. Official website shows that pre-school football education in Li Tie has covered 67 cities in 15 province, covering 1028 kindergartens, with over 654.38+million football students.
2065438+In August 2005, Li Tie was the head coach of Hebei Huaxia Happiness Football Team. The following month, a new product launch conference was held at the Royal Palace, a real estate project in Shenyang Peacock City developed by Huaxia Happiness. Li Tie, who was invited to the press conference, became the first owner of the "British Palace"; 20/kloc-in may, 2007, Li Tie's most important commercial sector-No.8 football park in Li Tie opened. It is worth noting that the developer of the football park is also Peacock City in Shenyang.
Among the cooperative brands of Li Tie No.8 Football Park, besides Shenyang Peacock City, Jianlibao and Li Ning, there is also the football equipment brand Aigao.
In 20 14, when Li Tie was a teaching assistant of the national football team, he introduced the products of Aigao to coach Perrin, and the quality of the products was recognized by Perrin. On 20 15, Li Tie became the image spokesperson and global technical director of Aigao; 20 16- 10, Li Tie is the Chinese assistant coach of China national men's football team; 2065438+In March 2007, Li Tie became a shareholder of Aigao; On August 20 17, Aigao became a national football equipment service provider; It was not until June 2020 that Li Tiecai withdrew from the list of Aigao shareholders.