First, the impact of new media technology on college students
1. changed the way college students get information.
With the development of new media technology, college students not only get a lot of information, but also have diversified ways to get information. First of all, the release of new media information is faster and more diverse. The time for college students to obtain first-hand information is greatly shortened, and the narrative mode of information can stimulate their interest in obtaining information. Secondly, the information forms are more comprehensive and diverse. In this case, college students have a thirst for information through new media technology, and their potential consciousness and role are easy to change.
2. Changed the way of communication among college students.
With the development of new media technology, college students prefer to communicate with each other through QQ, email, WeChat, blog and SMS. Compared with the traditional media environment. They can use new media to truly express their feelings and even vent themselves. This has also caused the randomness and extremes of college students' opinions in the new media environment.
3. Change the study habits of college students.
In the new media environment, college students began to use the network search function more to solve the problems encountered in their studies. Although it can make college students' learning forms more flexible and diverse, at the same time, due to the lack of systematic designation of professional teachers, students' learning is not systematic, which is easy to cause college students' understanding and understanding of problems to stay in superficial perceptual knowledge. It also hinders the improvement of college students' thinking ability and discrimination ability. It is not conducive to the shaping of college students' innovative ability, the cultivation of good psychological quality and the improvement of comprehensive quality.
4. The personality of college students has changed.
The new media environment is rich in information, providing a broader field of information dissemination, which is flexible and difficult to control. Rich and changeable information may have a great influence on college students' unstable world outlook, values and outlook on life. College students have more carriers and ways to show their individuality and self.
Second, the problems faced by college students' ideological and political education in the new media environment
1. The value orientation of college students is easily influenced.
The richness and diversity of new media information will lead to more acute value conflicts, more diversified value orientations and more difficult value choices for college students. The information existing in the new media environment is rich and varied, and the good and the bad are intermingled. For college students whose values are changing and developing, it is really difficult to distinguish between true and false, good and bad. This requires ideological and political educators to guide them scientifically, so that they can establish correct values and highlight the necessity of ideological and political education.
2. It challenges the traditional mode of ideological and political education in colleges and universities.
In the new media era, college students' ideological and political education is facing new challenges under the new background. Due to the bearing of multimedia technology and the rapid development of network information platform, the forms of ideological and political education for college students have become rich and diverse, from flat to three-dimensional, from static content to dynamic process. This requires us to change the traditional educational model, constantly enrich the educational content, change the educational concept, innovate the educational carrier, and adopt the educational model and educational concept that conforms to the behavioral habits and psychological characteristics of college students. In particular, it is necessary to carry out the work on the premise of recognizing the dominant position of college students.
Third, the methods of ideological and political education for college students in the new media environment.
1. Update the idea of ideological and political education for college students
First, change the concept of education. In the new media environment, we should actively use the network carrier to innovate the ideological and political education in colleges and universities. Insist on students' dominant position, abandon the single indoctrination mode of traditional education, construct college students' subjectivity, fully rely on and give play to students' autonomy and initiative, pay attention to mobilizing students' initiative in learning, and guide students to think independently, explore actively and learn vividly. Secondly, update the concept of new media information and effectively improve the level of ideological and political educators. The development of new media technology and its wide application in education put forward many new requirements for educators. As ideological and political educators in the information age, we should make full use of the advantages of new media to enhance the educational effect.
2. Actively build a new media resource platform and strive to expand the new position of ideological and political education for college students.
First of all, relying on the campus network to establish a network public opinion counseling mechanism to serve the ideological and political education of college students. Closely combine the construction of new media culture with the construction of campus culture, and actively occupy the position of network ideological and political education through the construction of campus network culture. Take the method of "combining counseling with timely communication", pay close attention to the focus, difficulties and doubts that appear on the campus through the campus network, and make judgments, answers and clarifications in time to help college students establish a correct world outlook, outlook on life and values.
Secondly, establish and improve the supervision mechanism of campus new media information. Relying on the campus network, an ideological education task force composed of teachers, counselors, student network administrators, campus network moderators and student cadres is established. Team members should actively participate in various forums on the campus network, and block or delete the wrong information in violation of national policies and school rules and regulations in time; Actively publish healthy posts that are beneficial to college students' ideological and political education.
3. Make full use of the unique advantages of new media and constantly innovate new ways of ideological and political education for college students.
First of all, ideological and political educators in colleges and universities should build a class "QQ group", actively extend the function of ideological and political education to the network, and overcome the time limit of classroom teaching. Secondly, create a "blog group" of students' classes. Class blog is a platform for class students to exchange ideas and share resources. Third, create a "short message group" for students' classes. Ideological and political educators in colleges and universities should be good at spreading information by using mobile phone short messages, and immediately grasp the study, life and ideological trends of college students. Making full use of new media technology can not only combine with the original education mode to make it innovative and develop, but also enrich new methods and new ways of ideological and political education to meet the needs of ideological and political education in different situations, stages and groups.
As a rapidly developing science and technology, new media is a "double-edged sword". Facing the advantages and disadvantages brought by the new media environment, college students' ideological and political educators should be good at giving full play to the advantages of new media, renewing their concepts, actively building a new media resource platform, constantly innovating new ways of ideological and political education, striving to grasp the regularity, paying attention to effectiveness, improving predictability, and expanding the function of new media in serving college students' ideological and political education.