On-site centralized publicity is combined with "pairing" publicity. On September 26th, Yangquan Branch of the People's Bank of China organized some agricultural banking financial institutions to participate in the 2022 Farmers Harvest Festival held by Pingding County Government. During the opening activities of the Harvest Festival, various financial institutions set up deposit insurance publicity stations, put deposit insurance publicity panels and broadcast publicity videos in eye-catching positions at the scene, and popularize deposit insurance knowledge to leading agricultural industrialization enterprises, cultural and creative enterprises and people in characteristic villages. At the same time, a 16 publicity team was set up to conduct paired publicity in the fields, rural individual industrial and commercial households and farmers' homes to explain the scope of deposit insurance protection and deposit safety, so as to make people's deposits more secure.
Position propaganda is combined with online propaganda. All financial institutions continuously broadcast the deposit insurance slogan on the LED screen of outlets for 24 hours, displaying the slogan of "eyeball implantation"; Set up a deposit insurance knowledge information desk and a deposit insurance video exhibition point in the business hall of the outlet. Online, financial institutions have produced more than 20 propaganda materials on deposit insurance, such as sand paintings and micro-videos. Based on new media platforms such as Tik Tok and the United States, non-contact publicity has been carried out through various channels.
The combination of public cognitive assessment and publicity. By making a questionnaire on deposit insurance cognition assessment, all financial institutions can grasp the degree of public recognition of deposit insurance knowledge within their jurisdiction in time, adjust the publicity methods, determine the publicity focus, supplement the publicity content, realize accurate publicity, and improve the quality and effect of deposit insurance publicity.
The combination of the public and key groups. Yangquan Branch of the People's Bank of China and Yangquan Teachers College jointly launched the activity of "Financial Knowledge into Campus Classroom", which taught more than 600 students about deposit insurance and enhanced their awareness of deposit insurance.
Combination of self-examination and supervision. Yangquan Zhongzhi Branch of the People's Bank of China actively implemented the "wall chart operation" work plan, requiring all banking financial institutions within its jurisdiction to carry out self-examination, fill out the "Deposit Insurance Publicity Self-examination Form" and submit the detailed implementation. At the same time, the "four noes and two straights" surprise inspection was carried out on the publicity of the business departments of municipal districts 1 1 financial institutions, and a "check point scorecard" was made to inform the existing problems, so as to rectify and promote reform and further compact the main responsibility of financial institutions in publicity. (Qi Chunbo Yue Mengying)
Source: Yangquan Daily
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