Current location - Education and Training Encyclopedia - Educational institution - What's the difference between content payment and knowledge payment?
What's the difference between content payment and knowledge payment?
First, the products delivered are different.

1. Content payment: the products delivered include video, audio, graphic, live broadcast, activities, community, question and answer, shopping mall and other forms of content payment. .

2. Pay for knowledge: the products delivered are mainly knowledge.

Second, the advantages are different.

1. Content payment: It supplements the lack of knowledge structure at the professional and academic levels and lays a good theoretical foundation for the next stage of work and study.

2. Knowledge payment: Knowledge payment is conducive to people's efficient screening of information and encourages the production of high-quality content.

Third, the profit model is different.

1. Content payment: Content payment is the profit model of the Internet after advertising and e-commerce, and has become the development trend of the Internet content industry. Internet content industry can be divided into text (online literature, information, comics), audio (music, audio platform), audio and video (online games, long and short videos, live broadcasts, online courses, etc.). ) according to the way the content is presented. Various product experiences have spawned a variety of content payment methods. In the online audio, long video and comic industry, users and content resources are all gathered in the head platform. The core development goal of every content platform is to seize user time.

2. Pay for knowledge: turn knowledge into products or services, and let the recipients of knowledge pay the corresponding costs to realize commercial value.

Baidu encyclopedia-knowledge payment

Baidu encyclopedia-content payment