In order to ensure the scientific and orderly progress of things or work, it is usually required to make a plan in advance, which can clearly define a general direction for an action. How should the plan be made? The following are five publicity and planning schemes I have carefully arranged, hoping to help everyone.
Publicity and planning scheme Chapter 65438 +0 Activity background:
The seven-day National Day holiday has affected consumers' enthusiasm for consumption to some extent. At the same time, the price increase since last year has increased the operating costs of hair salons. Planning and publicity of National Day activities in beauty salons. 3. If customers want to buy products from 88 yuan or above, they can be flexible, and offer a discount to 37 yuan (88-5 1 = 37) on the basis of the original product price. They can provide more products higher than 88 yuan for customers to choose from, and the same products are labeled with "xx Yuan".
I. Theme of the event: "Colorful National Day, Five Surprises"
Two. Activity date: September 26th-65438+1October 8th.
Third, the purpose of the activity:
1. Use the activities during the National Day to attract more new customers into the store, thus expanding the customer base and improving the overall turnover of the store;
2. At the same time, through a series of promotional activities, properly guide customers to spend on high value-added projects or multi-projects to increase customer unit prices and profits;
3. Make customers feel good and enhance brand image.
Four. Activities:
Surprise 1: every day before 5, as low as 5. 1 discount.
Perm it if you want. During the activity, the top five customers can enjoy the discount of 5. 1% of the original price of digital perm every day in 380 yuan.
Surprise 2: Spend 168, get 5 1, spend 480, get 150.
One-time consumption 168 yuan (or recharge 200 yuan) to send 5 1 yuan cash coupons;
Give a 150 yuan cash coupon when you spend in 480 yuan (or recharge in 500 yuan) at one time.
Surprise 3: Add "5 1 yuan" = "88 yuan"
During the activity, if you spend 80 yuan (or recharge 200 yuan) and add 5 1 yuan, you can buy the original price of 88 yuan products, that is, 37 yuan Province; Buy other beauty/hairdressing products from 88 yuan and above, and you can get a discount in 37 yuan. Please ask the clerk for details about participating in the activity.
Surprise 4: Summer package selection, beautiful is better.
1, beauty appreciation experience package: original price 5 19 yuan, experience price 258 yuan (each person is limited to one experience).
Royal spa (188 yuan)+Chinese medicine meridian for removing dark circles (158 yuan)+holographic physiotherapy (148- 188 yuan) = 258 yuan.
2, xx perm 368 yuan +XX hair dye 286 yuan +XX nursing 65438 yuan +068 yuan+Shui Mu Nianhua efficient hair run 58 yuan, original price 880 yuan, activity discount price 580 yuan.
Surprise 5: "new" selection, special delivery
Shangyi Huangshi took care of 88 yuan and tasted the new experience price 48 yuan during the activity.
Verb (abbreviation of verb) Description of operation rules for active content:
Surprise one explanation:
1. Surprise 1 mainly attracts customers into the store with discounts and creates sales opportunities;
2. Please set the exact xx price and original price according to our actual situation;
This kind of discounted goods is just a selling point to attract customers into the store. Try not to discount the goods pushed by the shopkeeper. After customers enter the store, they only need to inform them of this activity, and they can recommend higher-end goods or packages to customers. The planning scheme is "Planning and Publicity Scheme for National Day Activities of Beauty Salons".
Note: Some sub-branches with poor business can set up hot projects with certain profits in this way.
2. Cash coupons with a face value of 5 1 yuan cannot be used for washing, cutting, blowing and special items/packages. You can only use one coupon at a time, and you can't cash out. Can't be used together with other preferential activities. Valid from May 18, 2008 to July 18, 2008.
3. Cash coupons with face value of 150 yuan cannot be used for washing, cutting, blowing and special items/packages. You can only use one coupon at a time, and you can't cash out. Can't be used together with other preferential activities. Valid from May 18, 2008 to July 18, 2008.
4. Full consumption 168 or 480 refers to the amount when the customer checks out. If the customer can't accept the cash coupons with face value of 150 yuan when sending coupons, he can send three cash coupons with face value of 5 1 yuan instead of the cash coupons with face value of 150 yuan. When customers enter the store to spend money, they will be reminded by the staff in time, and they will be given 5 168 yuan cash coupons when they spend168 yuan or when they recharge in 200 yuan, and 150 yuan cash coupons when they spend in 480 yuan or when they recharge in 500 yuan, so as to thank customers for spending or recharging to the corresponding limit and guide customers to consume high-profit project packages.
Surprise 3 explanation:
1, Surprise III attracts customers to buy 88 yuan products with a discount of 5 1 yuan, and promotes product take-away sales;
2. The specific products are set by each store according to the store situation. Each branch will put the products with the original price of around 88 yuan in a conspicuous position at the checkout counter, and put the explosion sticker of "xx Yuan" on the product packaging. When customers pay the bill in 80 yuan, the receptionist reminds customers that they can add 5 1 yuan to buy products from 88 yuan;
For example, cleansing face makeup remover, 1 18 yuan, can be purchased by adding 8 1 yuan to 80 yuan;
Rose Pure Dew 168 yuan, you can buy it at 80 yuan plus 13 1 yuan.
Household Sunshine Milk 178 yuan, you can buy it if you spend 80 yuan plus 14 1 yuan;
Surprise 4 explanation:
1, surprise four-choice package, in order to strengthen package sales, increase customer unit price or special package to attract customers and increase turnover.
2. The specific package combination and price can be set by each store according to the actual situation of its own stores. Branches with sufficient customers can push high-priced packages, and branches with limited customers can push low-priced packages.
3. Branches that have participated in beauty projects can be conducted in the form of hairdressing+beauty project packages or beauty packages;
4. Set 2-3 packages according to the situation, and set the packages with the concept of "summer maintenance/Xia Tianmei".
Surprise 5 explanation:
1, "'new' selection, special price delivery" mainly promotes new projects recently launched by our store, 1-3 new projects can be set;
2. Set the publicity of "how much is xxx (project)", and set the specific project and price by yourself.
Remarks:
In view of the above five surprises, each store can choose two surprises as the main push according to the actual operation of the store, and rank the surprises from one to five according to the weight of the main push. In addition, for some branches with few customers and low unit price, you can refer to the following activities to replace one of the above five surprises.
Such as: surprise xx: refreshing summer, value-for-money hairstyle design card 100 yuan /5 times.
Five hairstyles were designed for 200 yuan, and the value-added hairstyle design card 100 was saved.
Explanation:
1, this surprise is attracted by the discount of washing, cutting and blowing cards many times, attracting customers to go back for consumption within a few months after the holiday;
2. The specific price items shall be adjusted by each store according to the actual situation;
3. The hairstyle design card is valid before 10.
Publicity and planning scheme II. Guiding ideology of celebration planning
1. Unity of wholeness and purpose
The whole celebration has a complete public relations planning scheme. By holding a series of activities, the theme of "Centennial Central Committee, Centennial Green" will be embodied, the social influence of the school will be expanded, the popularity and reputation will be expanded, and the social image will be further enhanced.
2. Unity of novelty and feasibility
The content of the activity should highlight the academic status of China Institute of Environmental Management as the "highest institution of learning" in the field of environmental protection and its distinctive school-running characteristics and cultural heritage, formulate a unique and specific activity plan, and carry out every public relations activity reasonably and effectively. The content of the activity is practical and can achieve the expected purpose.
Second, the purpose of celebration
1. This celebration to commemorate the centenary birthday of my alma mater aims to publicize the development history, scientific research achievements and teaching achievements of the Chinese Academy of Sciences to all sectors of society, expand the social influence of the school, shape a good social image, and improve its popularity and reputation.
2. Through this celebration, we will create a strong cultural atmosphere and academic style unique to the school, strengthen students' knowledge and understanding of the alma mater, stimulate the collective sense of honor and pride of teachers and students, and improve the centripetal force and cohesion of the school.
Three. Overview of stage tasks
1. Startup phase
Set up a special celebration preparation team to determine the tasks and responsibilities of each organization; Carry out pre-publicity activities inside and outside the school to lay a good environment and atmosphere foundation for the celebration; Reserve fund; Preliminary planning activities
Step 2 prepare for cutting
Organize some centennial essay writing, speeches, paintings and other activities in the school to increase students' understanding of the school and stimulate students' enthusiasm; Send invitations to relevant leaders of the Ministry of Education, other universities and news media, and welcome to participate in the celebration activities at that time.
Step 3 celebrate the stage
Hold a grand and creative opening ceremony and colorful celebrations to reflect the theme of the celebration.
Fourth, media strategy.
Before and during the celebration, newspapers, television and other news media are invited to report the celebration, hang banners outside the campus, and publish relevant information on the Internet to attract the attention of netizens and pave the way for the activities. After the celebration, release the summary and results of the activities to the society to enhance the social image of the school.
Verb (abbreviation of verb) master design
1. Activity time: May1May-June 2.
2. Activity theme: a hundred years of history, green footprint.
Entrepreneurial stage-We welcome you, Centennial Center.
I witnessed the preparatory stage-Centennial Center.
Celebration Stage-Centennial Central, Green Footprint VI. Effect prospect.
This centennial celebration has made students know more about their alma mater, enhanced their pride and improved the centripetal force and cohesion of the school; At the same time, it also publicized the scientific research achievements and teaching achievements of our college to all walks of life, expanded the social influence of the school, shaped a good social image, and enhanced the visibility and reputation of the school.
Chapter 3 of the publicity planning scheme: corporate publicity
(1) Conduct quantitative assessment on the work of propagandists, including monthly, quarterly and annual assessments, so as to provide a basis for year-end assessment and promote the propagandists' active and effective work, such as at least one draft per month.
(2) Attendance at the meeting
(3) The propagandist shall make a recent thought report or work improvement suggestion every quarter, and make a written report to keep abreast of the propagandist's thoughts and work trends.
2, continue to expand the propaganda team, to ensure the quality of propaganda work.
(1) Develop propagandists among old employees.
(2) Introduce the propaganda team and work to new employees, and replenish new blood. In developing new employees, Xiao Wang is in charge of personnel work. When recruiting new employees, ask yourself if you have hobbies and willingness to write and publicize in this field.
3. Improve the quality level of propagandists and increase training opportunities, so that everyone can also learn knowledge in propaganda work.
(1) You can order some propaganda newspapers or magazines to enrich your experience and vision.
(2) You can download some knowledge in this field from the Internet for everyone to learn. Time is not long, mainly to master methods and skills.
4. Encourage everyone in material ways to improve their work enthusiasm. For example, in addition to the manuscript fee every month, there are certain subsidies and so on. Because everyone has worked so hard to join the propaganda team, their spare time and rest time have been reduced, which may also affect their normal work.
5. Make a box for the new Wei Hua newspaper, encourage all employees to actively participate in propaganda work and activities, so that every employee can do it at any time, and enrich the content of the new Wei Hua newspaper.
6. According to the particularity of employees' work and the imbalance of working hours, plan some activities to let everyone participate in the activities again, which will not affect their work and rest.
7. In addition to personal privacy and corporate secrets of company leaders, companies, departments and units should inform propagandists of their own development in a timely manner. When necessary, propagandists should be informed to attend the relevant meetings of the hearing, and the disclosure of information is also to facilitate better coordination and work between various departments and employees of the enterprise.
Second, the purpose of the work
(1) Publicize and promote the brand image of enterprises and products, raise awareness and expand influence;
(2) Building a communication platform among enterprises, society and enterprise departments;
(3) gradually promote the construction of corporate culture, and lay the foundation for establishing modern management system;
(4) Publicize the company's system, policies and meeting spirit, and establish employees' sense of ownership;
(5) Publicize the good deeds of employees and the advanced deeds of outstanding employees, and help employees improve their literacy;
III. Work objectives
(1) Make your own contribution to the development of the company's corporate culture and put forward valuable suggestions;
(2) arouse the attention of the company leaders and all employees to the propaganda work;
(3) Everyone likes to read the New Wei Hua Newspaper and its manuscripts and give guidance and suggestions;
Fourth, the manuscript requirements
(1) The manuscript should be published in a standardized and orderly manner so that everyone can see it in time;
(2) Gradually improve the quantity and quality of manuscripts to meet the reading needs of employees;
(3) The content of the manuscript should be positive, law-abiding, and abide by the company's rules and regulations.
Verb (abbreviation of verb) basic propaganda work
(1) the publication of the new Wei Hua newspaper;
(two) the publication of daily manuscripts;
(3) Communication of meeting spirit and system.
Six, other publicity work
(1) Plan and organize exchange activities among employees, such as sports meetings;
(2) Complete the drafting of materials and corporate culture delivered by business leaders.
Seven. manning
Yang Yonggang and all the propagandists
Eight, the assessment system
(1) Publicity planners will be assessed separately (the specific assessment method will be determined separately), and the basic principle is to get more for more work, and reward the diligent and punish the lazy.
(2) Publicity fee: the fee for each manuscript is to be determined, and it is suggested to be determined according to the number of words, the quality of the manuscript and the form of the manuscript.
(3) attend the meeting.
In order to effectively enhance the image of our bureau, strengthen communication with all walks of life and the general public, improve the external environment of urban management, create a good atmosphere of public opinion on urban management, guide the masses to consciously participate in urban management activities, form a joint force of urban management, and push our 20xx urban management publicity and information submission to a new level, Chapter IV of this publicity and planning scheme is formulated.
First, the focus of publicity
1. Major decisions, important arrangements and key work of the county party committee and government on urban management;
2. New urban management laws and regulations;
3. The main functions of the county urban management administrative law enforcement bureau;
4. The innovation of the county-level city administrative law enforcement bureau in the management system and methods, and the new experience and new achievements;
5, the county urban management administrative law enforcement bureau to strengthen the construction of urban management law enforcement team, improve the comprehensive quality of urban management, establish the image of urban management, change the political style of urban management law enforcement team, work style and law enforcement personnel daily law enforcement inspection activities of new initiatives.
6, the governance of urban "five chaos" behavior and illegal construction;
7. The progress of establishing ecologically livable garden cities and municipal demonstration units for learning and use and the development of related activities;
8. The spirit and typical deeds of the cadres and workers of the county urban management administrative law enforcement bureau who are dedicated to their posts and selfless dedication.
9, departmental research, condolences and other activities.
Second, the way of publicity.
Media publicity
1, focusing on internal publicity. Relying on the county-level news media, strengthen communication with Muchuan TV Station and Muchuan News Network, use its platform to open urban management columns and special topics, actively provide news clues and materials for them, and comprehensively use photos, news, communications and other forms to make dynamic or special reports around the 20xx publicity focus of our bureau to ensure that key news is not missed, important work is reported in time, and major typical series newspapers are reported, so as to ensure a stable leading position in urban management news publicity activities.
2. Strengthen external publicity. Through various channels and channels, actively get in touch with the print and online news media at or above the municipal level, plan key reports or invite interviews in combination with the 20xx propaganda focus of our bureau, and strive to launch quality and influential news propaganda manuscripts in media at all levels to expand the influence of Muchuan Urban Management.
3. Increase the exposure. Muchuan TV set up an exposure station to increase the negative exposure of the city's "five chaos" behavior and illegal buildings, and the LED screen of Muchuan News and Cultural Center Square played the exposure video. At the same time, we will regularly carry out publicity activities to rectify the "five chaos" and illegal construction law enforcement activities, and strive to enhance the awareness of legal civilization of the whole people.
(2) Social propaganda
1, for position propaganda. Make or set up illustrated urban management publicity panels, publicity windows, public service billboards, etc. Intuitively publicize urban management law enforcement and environmental sanitation work with vivid cases, scroll urban management slogans on various LED screens in the main city, popularize the knowledge of laws and regulations related to urban management to the broad masses of the people, advocate civilized new practices, actively abandon bad habits such as littering and littering, and strive to form a clean and orderly city environment.
2. Carry out urban management open day activities. Invite cadres and representatives of the masses to feel the urban management work at close range and enhance their understanding and support for the urban management work.
3. Carry out the activity of "holding hands with small hands". Coordinate the county education department and the schools in the county urban area, and organize an urban management experience activity with the theme of "I will be the urban management" or "the little guardian of urban management" to drive and guide people around me to maintain a clean and beautiful urban environment.
(3) Information submission
Focusing on the publicity focus of our bureau for 20xx years, all organs and bureaus should report the work progress, phased achievements, summing up experience and other information to the bureau office in a timely manner, strengthen the information submission of the "two offices" and the Municipal Urban Management Bureau, realize resource integration and information symmetry, and enhance the awareness of higher authorities on the urban management work of our bureau; Edit the bulletin of Muchuan Urban Management once a month and distribute it in place.
(D) Network public opinion guidance
Strengthen the network public opinion monitoring and guidance, especially the public opinion information related to the urban management work of our bureau in the Haitang community of Leshan News Network should be explained in time, clarify right and wrong, prevent malicious infringement of bad information, prevent the fermentation of online public opinion events, grasp the initiative of online public opinion, and form a positive mainstream public opinion.
Third, the safeguard mechanism.
(1) Improve work awareness and strictly publicize disciplinary procedures. All units of the bureau should fully understand the importance of news propaganda, information propaganda and network public opinion monitoring guidance, establish the working principle of two-wheel drive of law enforcement propaganda, enhance the sense of responsibility of doing a good job in urban management propaganda, earnestly strengthen leadership and pay close attention to implementation. All units should strengthen communication and contact with the news media, strive for the support of all news units, and strive for more news releases. The submission of publicity information must comply with relevant policies, regulations and confidentiality requirements, and be approved by the leaders in charge. The office of the Bureau is responsible for the summary and submission of the publicity information of the Bureau, and is responsible for the invitation, reception, organization and coordination of the publicity media.
(2) Strengthen team building and straighten out the publicity system. Each office and bureau of the organ should be equipped with information reporting personnel, who are specifically responsible for the submission of internal and external publicity information, the provision of news materials and clues, and the guidance and reply of online public opinion, and actively do a good job in the collection, sorting, editing and reporting of publicity materials in combination with the work arrangements of the office and the unit, and strive to cultivate a propaganda work team with strong politics, fine business, strict discipline and positive style.
(three) the establishment of incentive mechanism, strengthen the publicity work assessment. In 20xx, information disclosure should be included in the performance appraisal of all teams under the bureau, and the whole staff should be mobilized to write and contribute. Each unit of the bureau must submit more than 1 piece of information every month (including 1 piece), and the work performance appraisal adopts the method of cumulative points, which are scored according to the number of information submitted and the number of manuscripts adopted by higher authorities and news media at or above the county level, and corresponding recognition and rewards are given. Temporary employees are paid in the current month and at the end of the year to improve their work enthusiasm.
Article 5 of the publicity plan 1. Activity background:
Nowadays, AIDS has become a serious social problem. At present, there are nearly 40 million AIDS patients in the world, and the number of people who died of AIDS has reached140,000. The incidence of HIV infection is increasing at a rate of 40% every year. This means that if effective control is not carried out, by 20xx, the number of HIV-infected people in China will reach more than 1 10,000, and AIDS will become a national disaster in China. Therefore, it is very important to publicize the knowledge of AIDS prevention, so that students can learn more about AIDS, make people familiar with AIDS-related knowledge, understand some knowledge of AIDS prevention, face up to AIDS, pay attention to AIDS and care for AIDS patients.
Second, the purpose of the activity:
Through this activity lecture with the theme of "Let's take action and March towards" zero "AIDS, we will widely publicize AIDS prevention knowledge, let students know about AIDS, improve the knowledge level of teachers and students in the hospital, eliminate discrimination against AIDS patients, give them care, give them the courage to fight against their fate, and let the injured people feel the warmth of society again!
Third, the theme of the event:
"Take action to move towards' zero' AIDS"
Four. Target audience:
Teachers and students of guangzhou huashang vocational college Hospital.
Verb (abbreviation for verb) Activity time and place:
1. Activity time: 20xx165438+1October 27th.
2. Venue: Boxue Building (to be determined)
Activity arrangement of intransitive verbs:
(1) Preparation before the event:
Secretariat departments:
1. Make a sign-in form for students' union members (165438+1completed before October 22nd).
2. Make PPT (165438+1completed before October 22nd)
3. Rent a large classroom (165438+1completed before October 22nd)
4. Rent 3 small microphones (165438+1completed before October 22nd)
5. Make a knowledge leaflet with the theme of "Let's March towards zero AIDS" (165438+1completed before October 22nd).
6. Inform the ministers of all departments to attend the lecture, which will be conveyed to the members of all departments by the ministers of all departments (165438+1completed before October 25th).
Network propaganda department:
1, banner subscription (165438+1completed before October 22nd)
2. Three photographers (165438+1completed before October 22nd)
3. Use booths, leaflets, Weibo and short messages to publicize the importance and significance of this activity and encourage students to participate in it (165438+1completed before October 22nd).
World AIDS Day Campaign Plan
Ministry of Culture and Sports:
1, host selection (165438+1completed before October 22nd)
2. Arrange lecturers, that is, lecturers (165438+1completed before October 22nd).
3. Arrange two people to meet the guests at the door (165438+1completed before October 22nd).
Organization department:
1, coordinate the work of other departments.
2. Take photos after the event.
Practice department:
1. Invite lecturers to participate in this activity (165438+1completed before October 22nd).
2, "pull" action, to sponsor the "zero" AIDS campaign.
(II) Arrangements for the day of the activity: (Division of labor among departments)
Secretariat departments:
1, two check-in personnel
Step 2 arrange the placement of the table
3. A PPT operator.
Network propaganda department:
1, multimedia, microphone and other equipment debugging.
Step 2 arrange a photographer
Ministry of Culture and Sports:
1. Decorate the website and arrange banners.
Organization department:
1, assist each department to complete the task.
2. Maintain discipline in activities to ensure that activities are carried out in an orderly manner.
3. Arrange a group photo after the activity.
Practice department:
1. Buy a box of mineral water.
2. Arrange the admission of lecture participants.
Seven. Activity flow:
1, the host's opening remarks, to guide everyone to understand the purpose and significance of this activity.
2. Please ask the speaker of this activity to "act and move towards' zero' AIDS.
"Keynote speech.
3. Watch a short film about AIDS.
4. Students ask questions and experts answer questions.
5, the signature of the red ribbon, driven by the lecturer, and then by the people present to pass the signature.
6. Finally, keep the red ribbon.
7. The host announced the successful conclusion of the activity.
Planning scheme of publicity activities for World AIDS Day.
8. Invite guests to take a group photo.
9. Play the farewell song "Love in the Sun".
Eight, material requirements:
Nine, matters needing attention
1. During the activities, the staff of the Student Union should wear work permits.
2, one hour before the start of the activity, all students must be present to prepare.
3. Before the activity, the host asked all participants to mute or turn off their mobile phones, so as not to affect the activity process when the mobile phone rings.
4. If anyone needs to leave temporarily, please ask the staff to arrange to leave. (interview network)
5. During the activity, the staff must wear school uniforms and work permits.
6. After the activity, all students' union members will clean up the residue in the classroom to restore it to its original state, and remind all participants to take things with them when cleaning. The last person to leave must turn off the power before leaving.
Department of Civil Engineering and General Branch of Student Union
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