Now almost no enterprise is not talking about the private sector, but few private sectors really play a role. Why? Completely ignorant, too utilitarian, and even sick, the essence of private domain operation is a brand-new business model! It is not just a simple income-generating channel. Just like a few years ago, who to learn from rekindled the enthusiasm of public operation that most enterprises have essentially given up. In those years, the executives in the education circle were always talking about WeChat official account matrix and private domain, but it was only a lively moment, and there was no wave at all. They argue that the bonus period of new media has passed, and who to learn from is entirely due to the accumulation in previous years, but unintentionally. Moreover, now they are also launching large customers who learn from them! Objectively speaking, it is quite accidental that WeChat official account matrix was learned from whom. After all, the original intention of establishing these WeChat official account matrices is not to prepare for future online classes with touching prices, but mainly to guide the three passenger flows and serve platform customers. Who did I learn from at that time? I originally wanted to be Taobao in the field of education. On the other hand, if you don't want to learn from anyone to establish WeChat official account matrix, it is indeed a classic case to use these WeChat official account to realize it later. Of course, 80% of such great success is attributed to the online class with touching prices. If I had learned from anyone to realize high-priced face-to-face teaching through WeChat official account, it is estimated that the actual effect will be greatly reduced in an instant. This is also the fundamental reason why traditional institutions can't realize WeChat official account, not to mention whether they can continue to attract new customers. The price is too high and the distance is too far, which is the core obstacle to the transformation of traditional face-to-face teaching. Even if you are interested, it is difficult to make a single order. Taking the teaching and training industry as an example, why is the essence of private domain operation a brand-new business model? First, the product level. Doing private domain is definitely not selling existing products directly, but redesigning products and paying full attention to several core points. What is its core value to customers? What is the market positioning geometry? How to help customers score effectively? How to supplement the original product system? Second, the operational level. Whether there is an exclusive operation mechanism, such as live broadcast system of course delivery mechanism, classroom interaction, service landing mechanism, homework correction, in-class test, stage evaluation, etc. And whether there is a dedicated team for innovation, transformation, delivery and service. Third, the level of growth. Traditional growth depends on staking, increasing projects and increasing investment. What does private domain operation depend on? Experience, unexpected experience, long-term value service. Many bosses ignore the low cost performance of their products, poor service quality, poor overall experience, and it is difficult to complain and refund fees. What about private domain operations? I would like to ask, with so many dissatisfied customers, do enterprises dare to pull a group? Do you still expect these people to give you a new life? Therefore, do a solid job of internal strength, don't mention any unexpected feelings, get value for money first, and respond to customer needs at the first time. With this premise, we can constantly upgrade our products and provide customers with various long-term and high-quality value services. It's not that the community Commissioner posts several articles in the group or the official number every day, but that we systematically study various long-term value services after customer needs, such as value, adaptability, quality and attractiveness. Can private domain operation be successful? To a large extent, it also depends on the decision-makers of enterprises who dare to face customers and really solve problems. There may be a lot of negative feedback in the early stage, but taking this step has already succeeded more than half; In fact, customers are more concerned about the attitude of enterprises, and the correct attitude is often nothing. Naturally, private domain operation is no longer a thing.