Filial Piety Foundation takes the research and dissemination of filial piety culture as its own responsibility, develops and utilizes the traditional filial piety culture in China with innovative spirit, and establishes the research and dissemination center of filial piety culture.

Filial piety culture research and dissemination center is mainly engaged in filial piety and filial piety culture research, related books and audio-visual products publishing, filial piety culture education, filial piety related theory and policy research, filial piety related academic seminars and other activities. Huangsha Love Fund is one of the sub-funds of Filial Piety Fund, which was initiated by Hong Kong Huangsha Group and Filial Piety Fund in May 20 10. With the spirit of "helping the needy, being charitable and loving in action", we will sponsor the poor children in China, and call on and advocate compassionate and caring individuals and enterprises to take action to help the children who have dropped out of school and returned to school!