The method of reasoning and education refers to making consumers realize the benefits that commodities can bring to them by introducing the principles, usage methods, functions and functions of commodities, thus generating the desire and motivation to buy. This method is suitable for the investment period and growth period of product life cycle; Suitable for rational consumers with higher education level; Suitable for industrial products.
Emotional resonance method is to use the salesman's face-to-face targeted promotion, as well as the emotional creativity and color, music and pictures in the advertisement to stimulate the subconscious and emotional resonance of the audience and achieve the purpose of promotion. This method is suitable for soft goods in consumer goods, such as drinks, clothing, handicrafts, cosmetics and decorations.
Suitable for sensible consumers, such as female consumers, boys and girls, etc. Suitable for products in the saturation period and decline period of product life cycle. Because consumers of such products already know very well that in order to maintain their loyalty and confidence in the products, they need to use emotional stimulation.
One of the methods of moral education. Putting facts, reasoning, thinking and distinguishing right from wrong are the ways to improve the ideological understanding of the educated. On the basis of raising awareness, it will change their mood, will and behavior. This is an effective method to solve the ideological and cognitive problems of the educated, and it is widely used in the process of moral education.