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Lego's sales model and defects
1, high cost, plus import tariffs, lead to high domestic prices. This problem also directly affects the sales of Lego in China.

Lego is also very conservative in subject matter. Although it is the mainstream toy in western countries, its sales volume in China is much higher than that in western markets. Previously, Lego also made adjustments and released the China theme suit. But such designs are few and far between, and the production is not elaborate.

Lego building block is a kind of plastic building block invented by Danish Ollie Kirk christiansen. It has a protrusion on one side and a groove on the other. There are more than 1300 shapes, and each shape has 12 different colors, mainly red, yellow, blue, white and black.