1. Communicator: The reputation of the communicator constitutes a special psychological set in the process of communication. Communicators should choose, choose and process the information they spread, and transform scientific knowledge into easy-to-understand information, thus improving the communication effect.
2. Information: When health education disseminates disease prevention information, from the psychological analysis of communication, disseminators are generally more interested in harmful information than health knowledge. But in general, the pros and cons should be arranged reasonably in the propaganda.
3. Means of communication: Means of communication can be divided into three categories: individual communication, group communication and mass communication.
4. Recipient: Choosing or accepting certain information is dominated by psychological factors. In view of the common psychological factors among recipients, the content chosen for communication is more easily accepted by communicators.
5. Communication effect: Communication effect can be divided into the following four levels: awareness of health information. Health belief identification. Change of healthy attitude. Take healthy behavior.