1. Qualification verification: First, make sure that you meet the qualification requirements for Apple's back-to-school season. Usually, this requires you to be an active student or have relevant student status, such as a student registered in a university or college.

2. Visit Apple official website: Go to Apple official website to see their latest information and details about the back-to-school season. Generally, they will release promotional information about the back-to-school season in official website, including purchase qualification, preferential strength, participation methods, etc.

3. Use educational concessions: Apple usually provides educational concessions to qualified students, including discounted prices, free gifts or other special offers. You can learn about and use these educational benefits during Apple official website or back-to-school season.

4. Go to Apple retail store or buy online: According to the information of Apple's back-to-school promotion, you can choose to go to Apple retail store or buy online through Apple official website. Follow the corresponding guidelines and buy or enjoy the corresponding discounts according to their requirements.