According to the data of the chalk public examination, as of 7: 00 p.m. on June 65438+ 10/0, the first day sales of the interview class exceeded150,000, and more than 4,000 students purchased the interview class. More than 8,000 people were sold in the interview class three days before the chalk public examination, accounting for 10% of the total number of applicants for the national examination. It is the training institution with the largest number of students, and even some students made purchases before the written test results came out. It is estimated that the number of applicants for the 20 17 national examination interview class will reach16,000, accounting for about 20% of the total number of applicants for the national examination.

From the famous teacher in the public examination to the CEO of Chalk Technology, Zhang Xiaolong's cognition of educational products has also changed from "the famous teacher sells lessons on the platform" to "paying equal attention to technology and service". He admitted that he didn't spend any marketing expenses in the past three years. "I tried to buy a little traffic on Baidu, recharged one million, and spent hundreds of thousands to find that it was completely uneconomical, with more than 800,000 above."

"The goal of a good commercial civilization is to optimize resources and create new values; In the eyes of excellent entrepreneurs, there are no opponents, only users. " Zhang Xiaolong, CEO of Chalk Technology, said that the core purpose of chalk is not only innovation and enterprising, but also attaches great importance to the learning experience of users. This brand integration and upgrade is not only the optimization and unification of chalk technology in teaching and function, but also the optimal adjustment made after long-term observation of students' learning behavior.