In life, we often encounter the situation that when shopping, the goods we want to buy exceed the balance of our account. At this time, you can consider swiping your credit card, enjoying the happiness of spending in advance and paying back your salary.

Insufficient budget

1. If you have 5,000 exhibits at a unit price of 1 yuan, both Lao Wang and Lao Li want to buy them, but Lao Wang has 3,000 yuan and Lao Li has 1000 yuan, who will you sell them to?

Maybe you'll say sell it all to Lao Wang, or 2000 to Lao Wang, 1000 to Lao Li. Because that's all they have, right? Similarly, from the perspective of platform revenue, as an advertising resource, priority will be given to allocating advertisements with sufficient budget.

2. When a promotion plan can have multiple promotion companies, the daily budget is shared by multiple companies.

That is, if the planned budget is set in 200 yuan, there are two units, of which 1 unit has consumed 150 in the morning, and the other unit only has the budget of 50 yuan, so the exhibition volume will be affected.

The daily budget is too low, absolutely not. The daily budget of the two plans is only 10 yuan and 25 yuan, and the first step is lost at the starting line, so it is very important to have sufficient budget and set it reasonably.

Second, keyword setting

The search volume of the selected keywords is low, which will affect the display. When selecting keywords, you can choose from the following five directions.

The keyword matching mode affects the display quantity, so set the keyword matching mode reasonably.

Traffic scale: word matching > phrase matching > exact matching;

Accurate positioning: accurate matching > phrase matching > word segmentation matching;

It is suggested that accurate matching mode can be used except for brand-related or special keywords, and word segmentation or phrase mode can be used for other keywords.