Authors: (America) James C. Collins and Jerry I Porras; As real as translation.

Publishing House: CITIC Publishing House

It has influenced the management ideas of a generation of China entrepreneurs.

"Every CEO, manager and entrepreneur in the world should read this book. Every company director, consultant, investor, journalist and business school student should also read this book. "

Forbes' best business bestseller in the 20th century occupied Amazon bestseller list 12 years and continued to sell well.

Won the "national excellent bestseller" award.

Liu Chuanzhi, president of Legend Holdings Limited, strongly recommended it.

brief Introduction of the content

"This is not a book that describes * * * with outstanding ability and foresight. It has nothing to do with visionary product concepts, visionary products or visionary market analysis. Or have some kind of company prospect. The issues discussed in this book are more important, lasting and real. This is a book about forward-looking companies. " James collins and Jerry I Porras wrote in this creative book. It breaks old myths, provides novel insights and provides practical guidance for those who are interested in building great companies that can stand the test of time.

There are hundreds of concrete examples in the book, which are organized into a close and practical conceptual framework that can be applied to managers and entrepreneurs at all levels. Evergreen Foundation provides a grand blueprint for a long-term and prosperous organization founded in 2 1 century.

Brief introduction of the author

James C. Collins runs his own management education and consulting company in Palo Alto, California. He is one of the authors of Beyond Entrepreneurship. 65438-0988 entered stanford graduate school of business and won the excellent teaching award of the college. Previously, he worked for McKinsey & Company and Hewlett-Packard Company.

Jerry I Porras is Fred H. Merrill, a professor of organizational behavior and change in stanford graduate school of business. He is the author of "Process Analysis" and one of the inventors of process analysis computer software used to discover organizational change. He also leads the organizational change management program at Stanford University.

Every CEO, manager and entrepreneur in the world should read this book. The management concept that influenced a generation of China entrepreneurs won the "National Excellent Best-seller" award, which was recommended by Liu Chuanzhi, President of Legend Holdings Limited.

brief Introduction of the content

How to build a great and lasting company? Thinking people have long been tired of fleeting management ideas such as "buzzwords of the year", and they are eager to get management ideas that can stand the test of time. This book breaks old myths, provides novel insights and provides practical guidance for entrepreneurs who are interested in building great companies that can stand the test of time.

In the six-year research project of Stanford University, Collins and Poles selected 18 excellent and enduring companies for in-depth research, including General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard and Disney, with an average history of nearly a hundred years. What are the differences between these companies and their competitors? What magic weapon do they have that other companies don't?

The author of this book transcends a long list of technical terms, refuses to follow the fashion, and discovers the eternal quality that makes excellent companies stand out. This book has hundreds of concrete examples and provides practical strategies that can be applied to managers and entrepreneurs at all levels. Evergreen Foundation provides a grand blueprint for establishing a long-term and prosperous organization in the 2 1 century.