In order to prevent and control the spread of the epidemic, the Ministry of Education decided that starting from June 23, 2020, starting from Hubei Province, Shanghai, Shenzhen and Beijing announced that they would postpone the start of school and stop carrying out offline teaching activities. 654381October 27th, the State Council issued a document to postpone the Spring Festival holiday, announcing the postponement of the opening of primary and secondary schools nationwide.
However, the start of school can be postponed, but the senior high school entrance examination waits for no one. There are only more than four months before these two exams that affect students' lives. Every day at home will directly affect the test scores. For candidates, the means to replace offline education is "just need" after eating and sleeping. Where there is demand, there is a market. At this critical juncture, many internet companies that carry out online education business offer suggestions to help students tide over the difficulties together.
The first one to stand out is Netease, which has been deeply involved in online education for a long time. 654381The day after the closure of the city on October 24th, Netease announced that all primary and secondary school students in Wuhan can apply for the full-subject winter vacation system courses of corresponding grades for free with their student ID cards and local identity information. Followed by Ali and Tencent, two major Internet giants. 65438+1On the afternoon of October 27th, Youku and Alibaba Group announced that they would jointly launch the "home schooling" program. Primary and middle school students all over the country can attend classes at home for free as long as they log in to Youku and Nail APP. At the same time, Tencent Education Application Platform launched "Tencent Classroom" to help educational institutions quickly build online live broadcast and record teaching programs.
In addition, some education and training enterprises also follow the practice of teaching. For example, while studying and thinking about the future, the parent company announced that it would donate 20 million yuan to the Wuhan Charity Federation, and announced that it would launch free live classes for students who could not start school normally in Hubei Province and other epidemic areas across the country. Almost overnight, these online education enterprises, which once only survived in the gap between schools and offline institutions, became the protagonists and stepped onto the historical stage. Even affected by this, some online education concept stocks rose against the trend and became "green with red". After such a long silence, the spring of online education industry has finally come!
After more than ten years of development, online education in China came into being with the Internet in China. It is not a new industry, but it has been in a tepid state. Online education, also known as distance education, still stays in the stage of selling videos in the early days. The basic routine is to take famous teachers as resources, record the courses as videos and sell them online, and users can download and watch them after paying. However, due to the limitation of video technology, network bandwidth and other factors, the user experience of this mode is very poor, which is not very helpful to learning.
What really standardizes online education is the large-scale open online course (massive open online course) system launched by 20 12 universities. Large-scale open online courses are mainly aimed at college students, who have certain autonomous learning ability, strong thirst for knowledge and flexible time, and are the best audience for online education. The prevalence of large-scale open online courses in colleges and universities provides an example for online education industry.
Later, with the development of network technology, live broadcast platforms such as Betta, Bili, and A Aauto Quicker became the main battlefields of online education. Many teachers give lectures live on the internet in their spare time, and the audience actively asks questions to the teachers through barrage. This strong interactive classroom atmosphere is no less than that of schools. You know, there will always be only a few people asking questions in the real class, and most people pretend to understand.
However, despite the mature model, online education is still a niche product and cannot be accepted by the public. The reason is that the current strong offline education market makes users have no chance to receive online education at all. From 0 to 1 is the most difficult step. In other words, the public lacks the "necessity" to try online education. Just like 17 years ago, the SARS pneumonia made Ali and JD.COM try online shopping malls, people only have to be forced to get out of their comfort zone and abandon their long-established habits. The epidemic also forced students and educators to choose online education and tasted its sweetness for the first time. After more than ten years, online education finally ushered in an explosive day.
Will online education in a special period be a flash in the pan? When a new thing becomes popular, there will always be people singing it down. There is an argument that the popularity of online education during the epidemic is just a flash in the pan. After the epidemic dissipates, online education will be "returned to its original shape". Admittedly, we do not deny that the recent online education fire was an accident, but it will undoubtedly enhance the public's recognition of online education. In other words, schools and offline institutions have made a huge advertisement for the online education industry this time to let everyone know that we have another choice.
As parents all know, the competition for school degrees is fierce now, and the fees charged by off-campus institutions are extremely expensive. Every year is a huge expenditure on children's education. But the biggest feature of online education is the low price, otherwise there will not be so many internet companies to send classes for free. The Internet brings people not only convenience, but also fairness. Nowadays, the distribution of offline education resources is very uneven, and many students with excellent qualifications can't get the corresponding resource support. But there is no distinction between high and low on the internet. Everyone has the opportunity to acquire knowledge. All they need is a network cable and a WiFi.
Therefore, the development of online education is the general trend, and it will become another choice besides offline education like e-commerce. This time, the blooming flowers did not wither, but produced rich fruits.