Publishing books and periodicals can have the following benefits: 1. Enhance corporate image: Publishing books and periodicals can make enterprises establish a more advanced and professional image in the public, and increase their credibility and image influence. 2. Brand building: Books and periodicals published by enterprises can provide more exposure opportunities for brands and can convey the core values and cultural concepts of enterprises. 3. Marketing promotion: Books and periodicals published by enterprises can help enterprises promote products and services, establish contact with consumers through the contents of books and periodicals, and increase sales. 4. Transfer knowledge: Books and periodicals published by enterprises can transfer knowledge and skills about enterprises to employees and readers through education and training. 5. Cohesion of the team: Books and periodicals published by enterprises can strengthen mutual understanding and communication among employees and establish team spirit. 6. Improve professional quality: By writing or editing enterprise books and periodicals, employees can continuously improve their professional ability and quality.