Current location - Education and Training Encyclopedia - Education and training - What if there is no expansion of account words?
What if there is no expansion of account words?
Teach you some methods. I first learned these methods from the bidding training in Zhao Yang, and I feel very useful.

1. Search the drop-down box through Baidu.

In the Baidu search box, enter the core keyword first, and then the long tail word of this keyword will appear in the drop-down box, and the search volume should not be low. These long tail words are related to the company's business. If you don't bid for an account in Baidu, you can add them to your account.

2. Add through Baidu related search

Enter keywords in Baidu and click Search, and some words related to your search keywords will appear at the bottom of the search results page. You can also select some keywords from these related search keywords and add them to your account.

3. Baidu Assistant Keyword Tool

In baidu promotion Assistant, open the keyword tool, enter the main keyword, and then click Search. There will also be many long-tail keywords, as well as the corresponding search volume and competition degree estimation data. You can also add keywords from here.

4. Promote key words related to management

In the promotion management of baidu promotion backstage, select the brush selection and query of keywords, and the related words of the query keywords will also appear at the bottom of the results page. If they are not in your account, you can also add and manage them accordingly.

5. Add keyword mining tools

Open the webmaster tool, open the Baidu index analysis tool, enter the core words, and click Query. There will also be many long-tail words containing the core word and the related data of this long-tail word, which can be selected and added according to the needs of Baidu bidding promotion.

6. Select from the search word report

From baidu promotion assistant or Baidu bidding backstage, find the search word reporting tool. It may take a month or three months to generate the report. Look at those search words that have a large search volume and a large number of clicks, but are not in the account, and you can also add them.

If Baidu Statistics is enabled, you can view the search words triggered by keywords in the corresponding plans and units on the search promotion page in Baidu Statistics, and if it is related to the company's business, you can add some.