What does a real estate planning company do? Compared with other types of enterprises, as an intelligent enterprise, planning company needs soul more, because planning company sells intelligence, and intelligence lacks the standard of judgment. So the meaning of the soul is that we stick to our professional position and are not afraid when communicating with those big names. I prefer to call the planning company a consulting company, because planning means a charlatan, and consultants remind me of McKinsey, which recognizes my professionalism. Planning company seems to be the easiest enterprise to do. A few people can start a company with a small sum of money, but many people ignore the importance of people and the fundamentals. Therefore, planning a company is like a weed in spring, which grows fast and declines fast. It is always difficult to make a planning company bigger, because all planning companies are literati or quasi-literati rather than entrepreneurs or entrepreneurs. As the saying goes, it is always difficult to agree with each other and form a unified culture. World Union Real Estate is a special case. I think this is because Chen Jinsong is a scholar rather than a scholar, and he studied architecture. The most important thing for planning companies is to retain talents, but it is one of the industries with the largest flow of talents. Those who can work in the company for one year are all old employees, and those who have worked for more than three years are rare. Therefore, impetuousness has become the biggest feature of this industry. Looking around, many inferior products or semi-finished products are wandering in the market, which has become the biggest obstacle for this industry to improve. The most important thing in planning a company is professionalism, so professional division of labor is very important. At present, it is difficult for planning companies to achieve professional division of labor. Planning, copywriting, design and marketing are chaotic, and a group of so-called all-rounders seriously affect the image of the industry. In the communication with development companies, the most important thing for planning companies is to get professional respect, but many planning companies just can't get the respect from development companies. One is the attitude problem, and the other is that the planning company itself needs professional introspection. Team combat is the key factor for the planning company to be recognized, but the cultivation of the team is a difficult process, because under the current circumstances, a mature professional will face many temptations, and the stability of the team will often collapse in front of interests. The best way is that team members have the same interests and business. "Professional self-esteem" is a good word. Although it was put forward by Shilian Real Estate, it is applicable to all planning companies. Of course, this statement also reveals a little helplessness. The root of this helplessness comes from the great environment of our country, from the unprecedented self-confidence after accumulating wealth during the prosperous period of rapid economic development, and the resulting disrespect for knowledge and contempt for majors. This is a severe test for this industry. Perhaps only consulting companies and planning companies that have grown up in this way will have long-term vitality. Intellectual capital is priceless, so the service price of the planning company is the second, and recognition is the first. After the developer approves a company, the service price is up to you. Planning a company is dependent, but don't live on one or two developers, otherwise the good days will always pass. Therefore, even in a city like Hefei, we can see the helplessness of "each has its own place for one or two years" in recent years. At present, many real estate planning companies in Star City are formerly advertising companies. Their application of real estate packaging and advertising should be said to be quite mature, and the application of some new concepts has also "followed up" quickly, so that real estate developers in Star City and even the following cities have almost "unified" a sentence: "Real estate planning is advertising, and at most it can act as an agent for real estate sales." In fact, as far as real estate planning itself is concerned, advertising is only a tool for planning, and planning should be the soul covering the whole process of real estate project development. "Planning, winning a thousand miles", the real estate development process has many influencing factors and a long development cycle, and its macro-decision in the early stage directly determines the success or failure of all later operations. For most developers in Changsha, the development decision of a project basically depends on their own judgment. However, with the further maturity and perfection of the market and the penetration of many well-known foreign properties, this single individual decision-making mechanism obviously lags behind, which is followed by the loss of land value of many plots in Xingcheng and the stagnation of real estate development level. After the integration ability of material resources is improved, the integration and utilization of intellectual resources is a top priority for real estate developers, and the development concept needs to be updated urgently! Real estate planning agencies should be the "think tank" of decision makers, and express expert opinions in all aspects for their decision-making. This "think tank" cannot be completed by one person, let alone represented by an advertising company. In the stage of project development and construction, the formation of building products involves the comprehensive application of planning, architecture, structure, budget, construction and other related majors. Generally speaking, this seems to have nothing to do with real estate planning, but this is the place where the value of real estate planning is most reflected: in planning, developers pay attention to the realization of maximum benefits, architects consider scientific layout rules, planners pay attention to the value of planning from the perspective of marketing, and the landscape, orientation and ventilation of each house and suite are actually the basis of future housing prices; In terms of architecture, developers and architects often pay attention to the scientific adaptation, beauty and cost performance of huxing. As a planner, we must conduct in-depth research from the market, comprehensively consider the future decoration of the house, every detail of the housing demand and the change of family structure with the mentality of a resident, and follow up the development and construction of the project in time according to the sales feedback. Today, the homogenization of the real estate market is becoming more and more serious. Without the full participation of the above planning, it is difficult to relate the architectural elements of the project. At present, the phenomenon of "indiscriminate bombing, artillery hitting mosquitoes" in real estate advertisements profoundly illustrates this point. There is no scientific operation in the early stage, and it is bound to be a waste of publicity costs in the later stage. It is very sad that a project is "conceptually positioned" in the later stage. Look at the groups of unsalable buildings, and then look at the overwhelming advertisements of "bull's head is not right for horse's face". No wonder advertising companies have mushroomed! As an inland city, our development has lagged behind the coastal open cities. There are many objective factors, but I think the planning colleagues of Star City should be confident that "the concept has no boundaries and innovation has no borders", go deep into the traditional Hunan-Chu culture, try to learn from the modern successful experience, and add their own spirit of "being the first in the world" to make the real estate market of Star City truly create an ideal home for residents to live and work in peace and contentment.
What does real estate planning do? What does copywriting do? Real estate planning is a series of activities such as planning process and layout to promote products or brands after real estate projects are started.
There are creative copywriting in a company and planning copywriting in the promotion department.
The main contents of promoting creative copywriting are:
0 1) According to the project promotion plan formulated by the company's planning department and promotion department, the promotion theme of creative projects and the theme extension application plan;
02) According to the extension of the project promotion subject, the advertising language applied in each stage of creativity;
03) Write the product sales props text part of the company's agency project;
04) Writing soft articles on enterprise agency project promotion;
06) Be responsible for writing the text of the company's internal and project internal briefings and publications;
The main contents of planning copywriting work are:
0 1) The writing of related words such as project value and publicity;
02) Write relevant words of marketing planning scheme;
03) Write related words for planning and executing activities;
04) Write some sales reports;
05) Complete the work assigned by other companies.
Creative copy is different from planning copy.
For the students downstairs, copywriters are different from clerks, and they are not handymen. Because there is a major, the landlord just wants to know the correct answer.
What do real estate planning interns do? Real estate planning is an extremely important work that runs through the whole process of real estate project development. Generally, developers hire professional real estate planning companies to implement it. Generalized real estate planning mainly includes: pre-positioning planning of the project (that is, feasibility study of real estate development projects, including market research, project positioning, economic benefit analysis of the project, etc. ), project promotion integration planning (including project VI design, project promotion period, promotion period, strong sales period, closing period, multimedia advertising scheme design and various promotion activities planning schemes, etc.). ), as well as project sales and investment planning (including sales staff training, etc. ) mainly do:
? Market planning
? Product planning
? Marketing design
? development planning
? Property management planning
? advertising planning
Interns start with the basic work of these jobs.
What exactly does a real estate planner do? 1.2 Occupation definition is a planner who is engaged in market research, scheme planning, investment and financing management, product marketing, project operation and property management in the real estate industry. 1.3 professional grades This major has four grades, namely: real estate planner (national vocational qualification level 4), assistant real estate planner (national vocational qualification level 3), real estate planner (national vocational qualification level 2) and senior real estate planner (national vocational qualification level 1). 1.4 occupational environment, indoor and outdoor, normal temperature. 1.5 professional ability characteristics: strong learning ability, written expression ability, observation ability, analysis and judgment ability, interpersonal communication ability, coordination and cooperation ability, information processing ability and calculation ability. 1.6 graduated from high school in basic education (or equivalent).
How much is the monthly salary of real estate planning? If you are the manager of the real estate planning department, you can probably get 7000- 1 1000 yuan/month. If you are only an employee of the planning department, the salary is about 4000-6000 yuan/month. If there is no oil and water in it, it will cost more than 2000 yuan.
Real estate planning co., ltd is mainly engaged in the marketing planning of the whole project. From pre-market research to promotion, activity planning, fund raising and final after-sales service, we do different work according to the nature of the property. Now I am doing real estate marketing planning, mainly shops. Therefore, as long as it involves the issue of unified management in the later period, the house will not have such problems.
Tasks and steps of project marketing planning
I preparations for the ad hoc group
Second, the planning background
Time, cycle, purpose, cost, marketing planning, etc.
Third, the market overview
Industry development and competition, related policies, consumption potential analysis, etc.
Fourth, product analysis.
General situation of similar products in the market, establishment of competitive brands, analysis of competitive brands, analysis of private brands.
Sales and products, etc. , gain advantages and opportunities, and establish brand and product market positioning.
Verb (abbreviation of verb) consumer analysis
Lock in consumer groups and analyze their living habits, consumption habits and media consumption habits.
Provide a basis for media selection and advertising positioning.
The promotion strategy of intransitive verbs
Publicity means and theme, appeal focus, brand personality, target audience, promotion target (long-term and short-term)
Seven, advertising planning
Advertising creativity and media delivery target, media analysis, media combination and delivery strategy.
Advertising analysis of competitive brands
Eight. Promotion plan
Publish enterprise information and product publicity materials on search engines, industry websites and trade websites.
Site selection and analysis
Nine, public relations activities plan
According to customer activities or seasons.
X. Budget (detailed budget)
XI。 Effect evaluation
Evaluate the effect of the whole project.
How much is the monthly salary of Hefei real estate planning? The monthly salary is around 3 thousand
There are bonuses after the project.
Generally, bonuses are very high.
What does a real estate planner do? Real estate planners study the real estate industry, and the specific content is to master and operate the feasibility study of real estate development projects and make correct and objective evaluation.