New media learning can go to a training class to receive systematic training, but before training, check the training institutions first, don't go to small companies and three-no companies, but find someone with a business license.

There are still many people who learn new media, and they still need to learn a lot of software such as PR, AE, AU, PS and so on. They are all used to process pictures, audio, video and so on. The requirements for new media are particularly high. It is very important to use the corresponding content well.

Then, we must have the ability to comprehensively consider operations and master as many skills as possible. Of course, our ability should not be too weak, because there are more and more forms of content.

To have the most basic writing ability, this skill is probably a ability that everyone in the new media industry must know, because writing is to output content, and the ability to output content can show a person's ability to accept new knowledge.

With the continuous innovation of operational thinking, under the background of the great development of the Internet, as an Internet operator, it is necessary to have advanced Internet thinking, which is of course of great help to the future ability, but in the final analysis, it is necessary to seize the opportunity of new media development, so as to seize it when it comes and make its operation more successful.

We should systematically learn the professional knowledge of new media, because each industry has its own unique nature. If you just stay in the periphery and don't grasp the essence to learn, then it is naturally impossible to succeed, especially after mastering professional things, it is also useful for future study.

Work content of new media operation

1. Daily operation and promotion of mobile Internet from media platforms (mainly WeChat, Weibo and mobile terminals);

2. Be able to independently operate the official WeChat account, and plan and provide high-quality and highly disseminated content for fans;

3. Plan and implement the daily activities and follow-up maintenance of the WeChat marketing line, and send all kinds of WeChat content according to the project;

4. Increase the number of fans, improve the attention and activity of fans, and interact with fans in time;

5. Excavate and analyze users' habits, emotions and experiences, grasp news hotspots in time, and effectively complete thematic planning activities;

6. Keep up with the development trend of WeChat, pay extensive attention to the official account of benchmark WeChat, and actively explore the operation mode of WeChat;

7. Fully understand user needs, collect user feedback, and analyze user behaviors and needs.