Condition 2: dq Dairy Queen has successful operation experience in relevant markets, preferably chain restaurants, free brands, joining other brands, other retail stores or service industries.
Condition 3: The company of dq Dairy Queen franchisee is best located in the above three central cities, or although it is not in these three cities, it has a great desire to invest in the projects there, has a good understanding of the local situation, and has a good relationship channel and human resource base in the local area.
Condition 4: Ability to set up a special team to run this project. In the initial stage, this team should include a general manager with experience in catering industry and full-time operation in dq Dairy Queen; Marketing manager. In addition, with the development of business, support personnel (market, store location, administration, etc. ) The number related to joining dq Dairy Queen will increase.
Condition 5: At least one person in the team of dq franchisees in dairy queen can communicate skillfully with the headquarters of DQ Company in English, because all the support and legal documents of the headquarters are in English. Only the operation and training support is provided by DQ employees in China, so it is in Chinese. Ability (own or lease) to obtain high-quality store location in the city with good cost-effectiveness.
Condition 6: dq dairy queen hopes that dq dairy queen franchisees can invest at least $7.5 million ~/kloc-0.5 million in the first 24 operating months. Of course, the actual capital investment depends largely on the experience and infrastructure owned by franchisees themselves. 1. dairy queen joins a special franchisee and enjoys the right to use the brand and the right to operate all goods.
2. Right to use the image: use the unified VI image design system of the headquarters for free to realize the integrity of the national store image.
3. The right to protect dairy queen's franchise area: According to the actual situation of the regional market, develop and operate stores in strict accordance with the idea of developing brands and the principle of developing franchise stores in the region, and strictly implement business circle protection for Jiaming stores.
4. dairy queen Franchise Performance Reward Award: Franchisees will get generous monthly rebate and annual rebate when they complete the purchase amount agreed in the contract.
5. Agency priority: Under the same conditions, franchisees have the priority to buy out the exclusive rights of the region;
6. dairy queen's right to exchange goods freely: unsalable and overstocked products can be returned in the whole process without affecting secondary sales;
7. Safe exit right: For various reasons, the franchise store will no longer operate during the contract period, and can apply for transfer, acquisition and return to safely exit the franchise;
8. dairy queen franchise priority renewal right: After the franchise contract expires, the franchise stores are willing to continue to cooperate and handle new franchise contracts according to the headquarters policy.
9. dairy queen's comprehensive guidance and training before employment: free shopping mall survey and business circle delineation plan. Personnel training, business guidance, etc. Follow-up supervision, the headquarters will give advice and guidance at any time no matter what business problems are encountered during the operation.
10. Dairy Queen's joining is free of joining fee: exclusive sales, royalty and deposit are free, store planning and opening counseling are provided free of charge, and a perfect brand image support system is provided to enjoy the great benefits of the brand.