Entrepreneurship is a process in which entrepreneurs make efforts to optimize and integrate their own resources or resources that they can own, thus creating greater economic or social value. Entrepreneurship is a behavior that requires entrepreneurs to think, reason and judge through organization and management, use of services, technologies and appliances. According to the definition of New Venture, a classic textbook in the field of entrepreneurship education written by Jeffrey A. Timmons, entrepreneurship is a way of thinking, moral quality and outstanding talent, which requires comprehensive consideration of methods and harmonious leadership.

Entrepreneurship is dedicated to understanding the opportunities to create new things (new products, new markets, new production processes or raw materials, and new ways to organize existing technologies), how they appear and are discovered or created by specific individuals, how these people use various methods to use and develop them, and then produce various results. Entrepreneurship includes leaders' entrepreneurship, entrepreneurs' entrepreneurship and technicians' entrepreneurship.

Entrepreneurship returns to the individual, and the most basic condition for a person's entrepreneurial success lies in his personal ability. This ability is not single and isolated, but comprehensive. It includes your educational background, the way of interacting with people and communication skills. No matter in any company or job, communication skills are indispensable, which is related to whether your whole team can cooperate well and whether you can communicate well with customers. Therefore, although technical ability is a very important link to lay a good foundation for a company, communication ability is the most important ability in the process of the company's development and growth, which determines your future development space.

Starting a business under the social background is to see if there is an accurate judgment on the environment.

Suggest opening a anime shop. The animation industry is now a sunrise industry in China, and it has also been supported by the preferential policies of the national government, with good prospects. Moreover, with the introduction of excellent animation and the rise of Guo Man in recent years, the number of domestic animation lovers is increasing, and the demand in the surrounding market of animation is strong. Anime shop products cover a wide range, such as: handmade animation models, stationery, household items, plush dolls and other product systems. Animation products are abundant, and natural profits will also increase. Generally speaking, opening anime shop is an entrepreneurial project with low investment, high profit and strong maneuverability.