VI design is an important means of corporate image design, which can express a corporate brand image through many elements such as logo, font, color, image and format. VI design elements include the following:
1.Logo: The company logo is one of the core elements in VI design, usually consisting of graphics and text. The company logo needs to be concise and easy to identify, and can convey the cultural values and brand positioning of the enterprise.
2. Font: Font plays a very important role in VI design, because different fonts will give people different emotional impressions. For example, some large fonts look powerful, and some rounded fonts look friendly and warm. When choosing fonts, we need to consider the fit with corporate culture and brand image.
3. Color: Color is also one of the basic elements in VI design, and different colors represent different emotions and meanings. For example, red represents enthusiasm and vitality, and blue represents stability and reliability. In VI design, it is necessary to choose the appropriate color according to the brand positioning and market demand of the enterprise.
4. Image: Image refers to the image of the enterprise in the public mind, and it is also an indispensable element in the VI design of the enterprise. Image can be shaped by brand stories, corporate culture and product features, which need to be consistent with the overall brand image of the enterprise.
5. Layout: Layout refers to the rules and styles of typesetting in VI design, including font size, line spacing, paragraph spacing, color matching and many other aspects. Good layout can make the visual effect more uniform and beautiful, and also improve the reading experience.
To sum up, the basic elements of VI design include logo, font, color, image and format, which are closely related and form the brand image of the enterprise together. When designing VI, it is necessary to comprehensively consider these factors and make appropriate adjustments and changes according to the actual situation of enterprises and market demand.
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