Leaflet interception: Let's see, the whole audience is 20% off, which was the biggest promotion years ago. For the last time, hurry in and have a look (language)+gesture guidance and micro-push+sincere attitude.
It's almost time to shout "Mai Hua": 20% off the audience, and 99 yuan can take a woolen coat with him. You can't miss passing by! Retaining footsteps means retaining benefits, and retaining footsteps means retaining money! Enter the store to see what is really affordable, enter the store to see what is really value for money! We successfully positioned ourselves as a female fashion brand and came to Li Ge to experience a different costume feast! Li Ge, let beauty spread! ! ! A two-piece cashmere down jacket! ! ! Welcome to Li Ge Clothing, the biggest promotion activity years ago, and the last time is not to be missed! ! ! Li Ge Company has more than 200 employees, and has a professional sales and planning team, which is divided into Li Ge Department, Ma Jia Department and Sales Department, with annual sales exceeding 100 million yuan. The company has developed rapidly, with 2/kloc-0 direct stores and 420 franchise stores. Pay attention to Li Ge's clothing and taste the fashionable life! Come to Li Ge and bring beauty home!
Spike word:
Our 99 yuan spike (half an hour later) is about to start, and 99 yuan can take away a woolen coat worth more than 500 yuan, that's right! You heard me right, and so did I! As long as 99, as long as 99 yuan, you can take it away! The biggest promotion in the history of the county is more cost-effective than going to Leipzig or Li Ge to buy clothes. More surprises in the store! ! !
Borrowing words:
You'd better consult our clothing image consultant in Xi 'an. She has rich experience in this field, and I'm sure she can recommend a style that suits you. This dress is really worth it, isn't it? Come and talk to our store manager (the price problem can be solved with gifts)-lead the way for the borrower, and remember to explain the customer's purchase intention and tangled problems with the borrower in one sentence;
Pre-meeting mobilization content:
Cooperate with the shopkeeper to boost morale. People will never know how to study well unless they push themselves. I have long heard that the team in the store is very tough. Success comes from how firm the belief in the goal is! ! ! Then tell three cases. One case is Tumen's daily sales of 50,000, which shows the importance of teamwork. Two salesmen (names) in a store can sell more than 7000 a day, and eight orders can be sold. They also have one mouth and two legs. Of course we can do what others can do. Young people are eager to challenge themselves and challenge things that are considered impossible by extreme challenges! Third, tell a case of your own. What you feel is the most touching! Finally, to make it clear, this time six stores are holding activities at the same time, and there is competition inside. Let's get rid of everyone's efforts and let other teams see the elegance of our store!
B helped set the goal and task of the activity, and told us that the sales target of 65438+ 10,000 on the 3rd was here! Ma Zong and the company attach great importance to this activity, hoping to bring more benefits to the store staff and enhance the influence of the store through this activity!
C emphasize or admire the boss's team reward mechanism to achieve the goal of this activity!
Determine the functional responsibilities. How many people are in charge of sales in the store? Who is most familiar with products and is responsible for the display and deployment of sales products? Who is responsible for intercepting and distributing leaflets outside the store? Who is in charge of calling Mai? Determine the event director!
E explain the theme content, activity flow and matters needing attention of this activity. (See courseware and summary sharing for details)
H meet in the store at 8: 30 tomorrow morning and then mobilize. Be sure to let everyone shout out. Our goal is to break through 20,000, and this goal will be achieved, and this goal will be achieved! ! !
Create an atmosphere at the event site;
A matching lining 1 and the arrangement of active materials must all be in place on the night of 19 and sent to the discussion group for review!
B belt lining 2, the preparation of movable sound and music must be in place!
C foil 3, spike goods six times a day in front of the store, attract popularity, introduce to the store!
D with four, if you call the wheat interceptor, guide the training!
E-matching V. Sales team members (according to the flow of people) try to let customers stay a little longer!
F matching VI. Notify members and forward WeChat to let members and friends know at the store during the event!
G match seven, find a scratch salesman and help scratch the prize in front of the store (need to communicate with the store).
H with eight, statistical sales data of six issues a day and inform employees inside and outside the store to boost morale. High-five every sale and inform the team members by sowing wheat in the store!
I deserve to dance in front of the door to attract people's attention and activate the mentality of the players.
Whether product inventory and product structure adjustment are in place (query)
Activity summary and experience sharing:
1 The content of the activity should not be too complicated. The reasons behind it are, first, inadequate preparation, and second, mechanically copying other people's models.
2 the activity time is ahead of others, and it should be planned and implemented ahead of others to avoid more diversion.
3. Price coordination between activities, overall planning of activities throughout the year, and paying attention to integrity.
4. Fixed gifts to avoid multicolor. Women like to pick details.
5. Is membership promotion in place? Members must be informed before the event, and Class A members should call.
6 Don't have too many activities, store members will feel uncomfortable and affect the brand value. Make overall arrangements for annual activities, giving more and reducing less.
7. Make table cards for members and put them at the cashier's desk to let customers and shop assistants know.
The display of goods is very important. Color matching, model placement, clothing aging, price band distribution, key points, customer stay time, etc.
The clerk sells anything he wears. It is convenient to recommend the main products and combinations for sale.
10 dancing attracts people into the arena. Create a venue atmosphere
1 1 It is very important to divide the functions of the team and cooperate with each other, so as to clarify the responsibilities and personal goals and cooperate with each other to achieve the team goals.
12 Be familiar with the selling points of colors in product inventory, and each store must have a person who knows the products very well.
13 morale is very important. The success of the activity depends on how enthusiastic the participants are and how strong their execution is!
14 Don't be too anxious to place an order, so as to avoid besieging or directly refusing customers' tentative requests to turn around.
15 ask the customer a sentence to arouse interest-cut words.
Matters needing attention
1 Street shops engage in activities, and the left side engages in free lottery activities (accumulating customers on the WeChat platform). On the right side, it calls on wheat ears to attract people to set off the atmosphere and guide people into the store (other activities can be done in this link).
The customer's herd mentality is too strong, emphasizing the importance of the popularity of the venue.
It is equally important to be a bunch of people outside the meeting.
Customers are used to being guided, and interceptors can send them to the store with the help of speech thorns.
5 The placement of Yi Labao and the position of the interceptors must cooperate with each other.
6 sales team members should learn to ask questions when pushing clothes, and look at the reaction to test their intentions, so as to facilitate recommendation and guidance.
7 Target consciousness (including commodity targets), oral expression ability and observation of customers must be strengthened.
Family members who leave the store must communicate with the boss a few fixed questions in advance.
9 what to lose, don't lose motivation
10 Know who you are and what you should do. You don't need to ask others, but take the initiative to strive for better!
The regional manager communicates with the owner about the activity.
A the theme and importance of publicity activities and the good results achieved by other stores, so as to achieve the effect of the owner's attention and active cooperation.
B let the boss prepare in advance and divide the responsibilities of personnel (we are only responsible for on-site and off-site assistance)
Participate in in in-store activities and employee incentive mechanism.
Unified printing of active materials
E. Accommodation for this activity will be arranged by the mall (standard room, to be notified by official letter later).
1 Activity theme, content, activity process and matters needing attention
2. Is membership promotion in place? Members must be informed before the event, and Class A members should call.
The clerk sells anything he wears. It is convenient to recommend the main products and combinations for sale.
It is very important to divide the functions of the team and cooperate with each other. Clear responsibilities and personal goals, and cooperate with each other to achieve team goals.
Familiar with the color selling point of product inventory, every store should have a person who knows the product very well.
6 Don't be too anxious to place an order forcibly, and avoid besieging or directly rejecting the tentative request of customers to turn around.
The customer's herd mentality is too strong, which in turn emphasizes the importance of the popularity of the venue.
It is also important to set up attractive venues outside the venues.
9 sales team members should learn to ask questions when pushing clothes, and test their intentions when they see the reaction, so as to facilitate recommendation and guidance.
10 target awareness (including commodity targets), language skills and observation of customers must be strengthened.
1 1 What can't be lost?
12 You know who you are and what you should do without asking others. It will be better to take the initiative!