E-commerce poverty alleviation gives full play to the positive role of e-commerce in precision poverty alleviation and promotes the development of rural industries. The following is a summary of the e-commerce poverty alleviation work I have compiled for you for your reference. I hope it helps you. Please click to see more details.
In xxxx, in order to promote the effectiveness of poverty alleviation through e-commerce in our county, according to the Notice on Doing a Good Job in the Special Action of Poverty Alleviation through E-commerce in xxXX by the Department of Commerce of XX Province and the Office of Poverty Alleviation and Development of XX Province (No Xiang Store X) and the Notice on Performance Appraisal of the Special Action of Poverty Alleviation through E-commerce in XXXX (No Xiang Shang Store XX), the Commodity Grain Bureau of XX County compared the task list. Carefully arrange deployment, strengthen work responsibilities, give full play to the positive role of e-commerce in precision poverty alleviation, promote the income of poverty alleviation targets, conscientiously implement the county-wide e-commerce poverty alleviation special action work, and complete various tasks of performance appraisal.
First, the development of e-commerce industry
Xx county is located in the hinterland of central Hunan, and belongs to XX city. Total area 1596 km2. It has jurisdiction over 15 townships and 1 provincial economic development zones. After the merger, there are 486 administrative villages and 37 neighborhood committees with a total population of 920,000. Poor villages 106, poor population 92 107.
In recent years, our county has vigorously developed e-commerce through demonstration, which has promoted profound changes in the county's industrial development mode and management mode, promoted the transformation and upgrading of traditional advantageous industries, promoted industrial agglomeration and transfer, achieved remarkable results in e-commerce poverty alleviation, and gradually formed a good pattern of "mass entrepreneurship and innovation" in e-commerce development. At present, there are 1 national e-commerce demonstration enterprises, 2 provincial e-commerce demonstration enterprises, and 23 e-commerce enterprises in xx province have been approved. A county-level e-commerce industry incubator has been built, with an area of 1.5 million square meters, integrating commodity trade, logistics distribution and training simulation, and introducing more than 40 rural e-commerce platform enterprises such as Taobao, postal service, supply and marketing, and random purchase. 1 e-commerce public service center, 1 Taobao special pavilion, 1 county-level logistics warehousing and distribution center, 320 online merchants of incubating enterprises, 3,000 individual online merchants, * * * build 380 e-commerce service stations in towns and villages to promote e-commerce and its related information, transaction, payment and logistics. At the same time, our county has accelerated the integration of primary, secondary and tertiary industries, intensified the integration of small-scale agricultural machinery, bamboo veneer and other specialty fist products into the "internet plus", and achieved deep integration of online and offline through cross-border trade of e-commerce, which promoted the transformation and upgrading of local advantageous industries and the rapid development of county economy. The mainstream media such as Xinhuanet, Guangming.com, People.com, Phoenix.com, Sina.com, China News.com, xx Daily, New xx.com, Red Net, xx Daily, and local new media such as xx.com, Pocket XX and XX Information Network have truly reported the demonstration work and e-commerce development model and practice in XX County, which have been affirmed and praised by higher authorities and all walks of life.
Second, e-commerce poverty alleviation work
Our county insists on putting the development of e-commerce in an important position, closely combining it with precision poverty alleviation, and in strict accordance with the assessment requirements of the higher authorities for the special action of e-commerce poverty alleviation, refining the work plan of e-commerce poverty alleviation (including timetable, road map and responsibility letter), gradually improving the commercialization, standardization and scale of rural products, driving the production and supply of local characteristic agricultural products and the poverty-stricken people to get rich, and paying close attention to the implementation of various e-commerce poverty alleviation work. This year, the transaction volume of "agricultural products entering the city" and "industrial products going to the countryside" was 96.46 million yuan. Help poor villages sell agricultural products online by 6.54 million yuan, and help poor households sell agricultural products online by 53 1 10,000 yuan.
(1) Accurately docking poverty alleviation targets and accelerating the integration and development of online agricultural products.
1. Focusing on 106 poor villages in the county, actively organize the construction of e-commerce service points and poverty alleviation demonstration online stores in poor villages. In strict accordance with the requirements of the superior documents, 26 new poverty-stricken village-level e-commerce service stations and xx poverty alleviation demonstration online stores will be built, and the new poverty alleviation service stations and online stores will be fully functional. The county-level e-commerce service center will provide perfect operation guarantee for the site, with the upward collection function of agricultural products, fast and convenient logistics and "industrial products going to the countryside". By the end of June 1 1, the annual total transaction volume of newly-built service stations reached more than 3 million yuan, and the annual total transaction volume reached more than 300,000 yuan. The annual transaction volume of poverty alleviation demonstration online stores is more than 200,000 yuan, which further enlivens the rural consumer market in poverty-stricken areas, effectively drives the local economy to accelerate development, and has achieved remarkable results. For example, Guigu Village in Qingshuping Town, Zhao and Hu in Shilong Village in Huamen Town, and other poverty-stricken households who have set up files and set up cards, after systematic training, successfully opened poverty alleviation online stores, with an annual net income of over 8,000 yuan, and successfully took off their hats.
2. Actively organize e-commerce service centers, Tengfei Company, Hunan and Yunnan Company and other e-commerce platforms and enterprises, collect information on standardized agricultural special products, non-standardized agricultural products and rural tourism resources, establish a commodity information base, strengthen online supervision of agricultural special products, formulate production and processing standards of nearly 10, and integrate the development and application of spicy sauce, Hu Aishan, lobster sauce, dried bamboo shoots, bean skin, sweet potato powder, salt and pepper. Strengthen the online commodity supervision of agricultural special products and formulate more than one production and processing standard 10; Jiaxiangbao, Lingmeiji, Spicy Grandma, Shuishuitan and other local agricultural products registered trademarks, 10 or above SC certification, all products are packaged and designed. Supervise and guide producers and professional cooperatives of agricultural products such as Lighthouse Rice and Jiangyuan Hot Sauce to cooperate with e-commerce enterprises, expand the production scale of safe and high-quality agricultural products, plant, produce, process and package according to standards, promote the commercialization and online sales of agricultural products, foster the establishment of production bases and more than 10 small workshop-style processing plants, provide technology, information and online purchase and sale services for poor villages, and accelerate the realization of Yongfeng Hot Sauce, Qingshu Hu Aishan and Doudou.
3, actively carry out the construction of quality assurance system. The county people's government signed a cooperation agreement with Zhejiang Oracle Bone Inscriptions Supercode Technology Co., Ltd. to set up an e-commerce quality certification and traceability system for agricultural products. More than 3 million personalized anti-counterfeiting identification codes have been customized for xx Xiang Jun Yongfeng Hot Sauce Co., Ltd. and other 10 agricultural products production enterprises. Through the agricultural products traceability system, a series of production and circulation information of agricultural products from raw material procurement to agricultural products collection to consumer purchase are recorded in the database of the agricultural products quality and safety traceability supervision cloud platform. The production enterprise puts a two-dimensional code label on the product to realize the whole process display of enterprise information, and provides the quality supervision information and inspection report of the product production process to consumers in the form of two-dimensional code for scanning code query. The whole system is stable and reliable, the equipment runs normally and the enterprise responds well. At the same time, it provides timely and effective information support and scientific and powerful decision-making basis for xx agricultural product quality and safety supervision department.
(2) Broaden online sales channels and promote online trading of urban agricultural products.
1, vigorously carry out online sales of "one county, one product" activities. Through well-known e-commerce platforms and various news media, our county has actively combined local agricultural special products with precise poverty alleviation, increased the intensity of agricultural products entering Ali, JD.COM and other platforms, opened more than 20 online stores for agricultural products, carried out online sales "one county, one product" publicity and marketing activities, and created online sales brands, with remarkable results. In the first half of the year, more than 20 kinds of local agricultural products in our county successfully settled in Alibaba's "China XX Pavilion", with annual online sales of more than 2 million yuan; On September 22nd, our county Jiangyuan Hot Sauce Food Co., Ltd.' s "Houfujia" brand Yongfeng Hot Sauce successfully entered the official flagship store of "Taoxiangtian" in Alibaba's rural Taobao, making our county's century-old brand an instant hit on the large-scale e-commerce platform, with average daily sales exceeding 100 and double "1"sales exceeding 20xx. The county e-commerce company * * * service center provides network-wide marketing promotion activities for three production enterprises, namely xx Wei Long Food Company, xx Xiangchun Pickled Vegetable Garden and xx Baima Food Company, including Taobao agent, WeChat business agent and Alibaba Chengxin agent. Every day, at least 65,438+000 local agricultural products are sent to all parts of the country. The e-commerce service center cooperated with Citangwan Village, Gantang Town, a poor village in our county to carry out e-commerce precision poverty alleviation, so that the sweet potato chips and Chinese herbal medicine pollen honey in the village were sold out in just a few days, and kiwifruit online crowdfunding was successful. All the reservations were made at the end of August. Cooperate with Tan Yang Agricultural Cooperative to promote figs online and offline. 90% of the figs produced are sold, and the remaining 10% are sold as dried fruits. Our county Liancai farmers' professional cooperative made full use of the platform of Nongshangtong 86077, actively promoted "one product in one county+small poverty-stricken agricultural stores" online, and conducted special training in xx township of the county through the cooperation mechanism of "government guidance+platform landing+public participation" to ensure that project participants mastered business skills, processes and standards, so that the project could land effectively and efficiently, and more than 20 poverty-stricken villages with established files were selected to open "small poverty-stricken agricultural stores". Sell the products of poor villages and poor households, gather the power of e-commerce in the county to help promote sales, and truly let the "e-commerce poverty alleviation shop" create benefits for the sales of poor villages and realize the accurate poverty alleviation of e-commerce.
2. Use the third-party e-commerce platform to sell agricultural products. Since the beginning of this year, our county has vigorously carried out poverty alleviation training and team building for micro (electric) businesses, and the county grain bureau, the people's social security bureau, the towns and the economic development zone are responsible for coordination and guidance. Through e-commerce enterprises, farmers will be driven to use WeChat platform to sell from the media, and the scale and commercialization of agricultural products in counties will be gradually promoted. With the mode of "company+cooperative+base+farmer (poor household)+WeChat sales team F2C factory", the mode of direct access to consumers through WeChat platform has formed the integration of production and marketing, which has promoted the economic development of agricultural specialty products in hometown. E-commerce companies with a certain scale, such as Hunan-Chongqing E-commerce and Tengfei E-commerce, have carried out agricultural special WeChat business training and team building in 15 townships and economic development zones throughout the county. Throughout the year, * * * trained more than 200 WeChat business personnel 1200 (including more than 200 poor households who participated in the training), * * * involved more than 50 poor villages, and opened more than 200 micro-stores or online stores with personal real names 1200 for cultivation. For example, poor people such as Luogai Township, Shushan Village, Shiniu Township, and He Dengfeng, Shatang Village, Shatang Township, under the careful cultivation and guidance of e-commerce enterprises, have successfully transformed into veritable "WeChat business talents" for agricultural products sales, with an average monthly net income of more than 1000 yuan, taking off the hat of poor households. Second, by docking xx Chambers of Commerce in Guangzhou, Shenzhen, Jiangsu, Beijing, Changsha and other places, we will guide e-commerce companies and WeChat business teams to better promote xx county-level characteristic agricultural products under the promotion of fellow villagers. At the same time, we will cooperate with major Hunan restaurants to achieve mutual benefit and harmonious life online and offline. Through this industrial integration of production and marketing, we will bring consumers a more direct and real experience.
The third is to use online and offline sales of agricultural products. Focusing on increasing the income of poor people, relying on local e-commerce enterprises such as e-commerce service center, Qipin.com, post Tesco, E-home for supply and marketing, Taobao xx featured pavilion, and the middle reaches of Hunan, our county settled in XX entity Shang Chao and e-commerce service platform "E-commerce Poverty Alleviation Zone", and adopted various modes such as product pre-sale, adoption, crowdfunding and community to carry out "precise poverty alleviation". We also actively organize e-commerce enterprises to participate in food fairs, agricultural fairs, online shopping festivals and other agricultural special products exhibitions. This year 1 month, the county commercial grain bureau organized more than 50 member enterprises of the home appliance association to hold the "first e-commerce poverty alleviation new year festival"; In March, the County Grain Bureau organized more than 20 home appliance enterprises to participate in the Suoshi Rape Flower Cultural Tourism Festival and the e-commerce Precision Poverty Alleviation Fair, and organized the county-wide e-commerce enterprises to carry out the "Spring Breeze Action" job fair for migrant workers in e-commerce poverty alleviation; In April, nearly 10 enterprises participated in "20xx Yiwu China International E-Commerce Expo"; In August, more than 20 enterprises were organized to participate in the Lotus Leaf and Lotus Culture Tourism Festival and the e-commerce poverty alleviation product fair; September 14-17, organized 10 more than 0 enterprises to participate in the "International Food and Beverage Expo" held in Changsha; From September 27th to 29th, 30 enterprises were organized to participate in the 8th Hunan Expo held in Loudi. 165438+1October 9-15, organized more than 40 agricultural products processing and production enterprises and e-commerce enterprises to participate in the "xx (Xiangzhong) Agricultural Products Expo and E-commerce Poverty Alleviation Forum" held in Qingshuping Town; 165438+1October 17-24, organized five enterprises to participate in the 20th China Central (xx) Agricultural Expo held in Changsha, and set up a "special e-commerce poverty alleviation zone". Through the dissemination of various exhibitions and the combination of online and offline, * * * helps poor areas to sell special products more than100000 yuan, and combines with "internet plus".
(3) Strengthen the poverty alleviation mechanism and improve the construction of e-commerce poverty alleviation system.
1. According to the performance evaluation requirements of e-commerce poverty alleviation, combined with the actual situation of our county, we have implemented 1.84 million yuan of e-commerce poverty alleviation funds (including 340,000 yuan of financial poverty alleviation funds and1.50 million yuan of overall integration funds) in the county's overall integration of financial poverty alleviation funds, which are earmarked for the e-commerce poverty alleviation service system and the construction of rural talent teams. At the same time, our county further strengthens the working mechanism of e-commerce poverty alleviation, and arranges personnel to regularly urge all e-commerce poverty alleviation projects to start construction to ensure that the projects are implemented on schedule with good quality and quantity.
2. Vigorously strengthen the construction of county-level e-commerce service centers and village-level e-commerce poverty alleviation service systems. Over the past year, our county has strengthened the construction of e-commerce service system, and made breakthroughs in improving the upward function of local agricultural special products, purchasing production and living materials of poor households, superimposing financial support for agriculture and withdrawal services, integrating industrial products to the countryside, and improving government affairs, agricultural technology and employment services. The actual operation is good and the effect is very remarkable. The county uses the main e-commerce platform to achieve annual sales of products of less than 200 million yuan. First, give full play to the practical experience of the professional team of county-level e-commerce service centers in brand registration, unified packaging, network promotion and operation, and improve the standardization and branding level of local agricultural products. Through agency operation, we will operate our own regional B2B2C e-commerce platform, develop and promote the farmers' package platform and "self-mail help" logistics in central Hunan, and support businesses and individuals of WeChat business and "physical store+e-commerce" to open stores on the platform. After a period of operation, we will gradually realize a virtuous circle, push agricultural special products into the era of easy circulation, and solve the logistics distribution problem of the last mile of rural logistics. At the same time, actively organize and participate in a series of effective measures such as the display of relevant agricultural special products, which has made positive contributions to promoting xx agricultural special products and boosting xx economic development. The second is to guide and urge e-commerce platform enterprises such as village amoy, postal service, shopping at will, Huimin supply and marketing, manufacturer network, rural science and technology cooperative, and 86077. Further standardize the image of more than 300 village-level outlets in the county, design and manufacture in a unified way, so as to achieve a standardized and beautiful image. Increase the local life service functions of poor households such as purchasing means of production and purchasing tickets, superimpose the functions of financial cooperation with commercial banks, withdrawing cash to help farmers, collect information on local characteristic agricultural products and sell them online, speed up the logistics integration of industrial products to the countryside, and improve the transaction ledger and online sales records of characteristic products at service outlets. The third is to require all e-commerce platforms to increase the training of village-level service site leaders and improve their service level and working ability. Further improve the logistics ledger and government affairs of village-level convenience service outlets, as well as folk products, agricultural technology and employment services, and basically register every day and summarize every month. Organize e-commerce enterprises to excavate and sort out agricultural special products, and strengthen value-added service functions such as brand cultivation, trademark registration and product packaging.
3. Further strengthen the construction of e-commerce poverty alleviation support system. This year, remarkable achievements have been made in accelerating the training of more local e-commerce talents in xx, implementing xx county to improve the innovative and entrepreneurial ability of college graduates, laid-off and unemployed workers, returning migrant workers and veterans, promoting and promoting re-employment through e-commerce entrepreneurship, and carrying out online e-commerce popularization training. The county has established an e-commerce basic training institution led by xx Chuangke Vocational Training School to provide open and free e-commerce training for governments, enterprises, farmers, entrepreneurial youth and other personnel at all levels. Focus on docking poor villages and poor households, carry out special training for e-commerce industry, and help the poor accurately. The county has accumulated more than 10000 person-times (including more than 300 poor households), including more than 30 person-times of e-commerce professional skills training, 1200 people (participants also participated in online free and follow-up training); At the same time, e-commerce training will be conducted online for free through "xx Huinong Academy, QQ Group of Rural Taobao Partner and QQ Group of xx County E-Commerce Association", and the trained large-scale breeders and agricultural WeChat business practitioners will be trained through the "One Live" APP, which mainly covers five courses, including registration of various agricultural e-commerce platforms, art design, data analysis, after-sales service and online consultation. Focus on helping the poor households who have set up a file to master the use of e-commerce platform to carry out business, and ensure that each poor village has more than 1 e-commerce application talents or information officers. By the end of XXXXX, the county had declared that there were 23 provincial-level e-commerce enterprises, and local e-commerce enterprises directly claimed to help more than 200 poor households and arrange more than 300 jobs for poor households.
The tide is flat and the shore is wide, inspiring people, and the wind is sailing. Based on the reality of e-commerce poverty alleviation, our county has taken the initiative to further promote the demonstration work of rural e-commerce and ensure the implementation of various e-commerce poverty alleviation policies and measures, which has made positive contributions to helping e-commerce accurately help the poor.