FAB is called the golden recommendation rule, because it is suitable for the sales of any product and is the most professional recommendation technology. FAB corresponds to three English words, and f is Feature, which refers to the characteristics of the product and is unique compared with other products. A is an advantage, which refers to the advantages of the product, and B is a benefit, which refers to the benefits and benefits that customers feel when using the product.
Therefore, FAB is a method for salespeople to persuade customers to buy by introducing in detail how the products they sell can meet customers' needs and bring benefits to customers, so as to improve the transaction rate.
When recommending clothes to customers, in this order, first talk about the characteristics of the product (fabric), then talk about the advantages (fabric points), and finally talk about the benefits (what benefits can you get from wearing this dress).
For example, miss, the fabric of this dress is all cotton, which is more comfortable to wear and has good air permeability. This dress won't feel boring to wear to work, and it is also very casual and generous to rest and go shopping.