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Solutions to common mistakes in Taobao work.
Taobao operation mainly refers to the arrangement, operation and management of e-commerce in Taobao, including the operation of the whole e-commerce process, such as ordinary shops or shopping malls, planning schemes, promotion schemes, page templates, activities, services and so on. Therefore, the operation of a store is very important for the store. However, in the course of work, there will be some mistakes in operation. What are the mistakes that operators often make in their work? Bian Xiao sorted out 70 mistakes in your operation. I hope you can avoid them.

1. Make a name, and people will think about it all afternoon.

2. Post it/Douban /QQ space/friends circle to send promotional stickers.

Don't take the initiative to find something to do, it depends on the boss's assignment, laziness is laziness.

4. I have been engaged in low-level repetitive work for a long time and feel satisfied with it.

4. Lack of curiosity

5. None of them. Office, PS, Axure, MindManager, Markdown, Visio and SPSS can all be skillfully used.

I. Activity Operation/Planning

6. Don't look at the product strategy.

7. Do activities for the sake of doing activities

8. Write only one word for event planning.

9. Think users are stupid

10. Don't test yourself after writing the activity logic.

1 1. Return logic after reverse/jump is not considered.

12. There is no WiFi for users to download/register/scan codes at the push event site.

13. The activity cost, conversion rate and ROI are not estimated.

14. Do not maintain new users after the activity.

15. Self-promotion propaganda content

Second, the market operation/channel /MKT, product operation

Now we have entered the era of national marketing, and many people have begun to join the operation team. A good operator should not only sell products in the marketing plan. You should know that promotion is only the opening part of the marketing plan, and it is the process of bringing customers into the door. If there is no good sales work to support it, it is still impossible to achieve truly successful sales. Therefore, in daily operation, we should not only pay attention to the promotion of online stores, or only pursue the effect.

16. Brands regardless of user attributes

17. Pat your head for KPI.

18. Calculate the channel effect according to the exposure.

19. Trust Party B's PPT.

20. Don't look at the channel data before launching.

2 1. Change the quantity at will

22. Just a new friend.

23. Don't occupy the channel statistics code before publishing.

24. blindly believe in data

25. Believe in yourself blindly

26. blindly believe in channels

27. Packet loss rate of paid statistical tools.

Three. New Media Operation/Community Operation

28. Don't be a title party.

29. I bought a lot of powder and didn't pay attention to lengf88.

30. Believe that the content is greater than the channel.

3 1. There is no content plan.

32. Random time output content

33. Ignore users

34. typographical error

35. Color typesetting

36. Don't maintain users according to the community pyramid.

37. Being a parent of users is heartbreaking, and it takes a lot of energy to solve users' personal problems.

38. No feedback from users.

39. Leave completely after work/holiday.

Fourth, product operation.

40. The entrance of important functions on the Web side is hidden like an egg.

4 1. Unnecessary jumps on the web page.

42. the app is not buried.

43. It is expected that the launch of iOS will not consider audit failure.

44. Waste time in third-tier and smaller markets.

45. Before the app was named, it was not confirmed in the market whether there was a duplicate name.

46. Operational requirements do not depend on the product iteration cycle.

47. Have dinner with the product manager

48. Pay too much attention to user surveys.

49. Replace the overall demand with a small sample.

50. Use the cheapest outsourcing

5 1. Make a Web framework APP.

52. Sign-in/lottery/gift package, task/daily/blind push, not a game, don't use it indiscriminately.

53. Login/login, wait/wait.

54. Try to bind users with an app for 24 hours.

55. Excessive pursuit of product details in the case of incomplete basic functions.

56. Use "artisan spirit" as a shield for inefficiency.

57. Beginners can't turn off the boot.

58. Don't do mobile terminal adaptation.

59. Tell the designer, "Be a little more atmospheric, just make one simply."

60. Tell the developer, "Here is a button and here is a function. Do it quickly. It will be staged tomorrow. "

Verb (short for verb) others

6 1. Don't ask the financial invoicing type before invoicing.

62. Go through legal procedures before signing the contract.

63. Plagiarism, don't ask before plagiarism, don't admit after plagiarism.

64. Don't consider the consequences before you do something.

65. Don't reflect on the past after doing something.

66. procrastination/prevarication/duplicity

67. No money, no resources, no connections, no word of mouth.

68. Complain about the wrong decision after the bad result comes out. If you firmly believe that what you have done is wrong, then don't do it.

69. Over-design, over-planning and over-optimism.

70. EQ/IQ is too low-stupid!