Clothing shopping guide needs to read sales psychology, sales skills and more fashion magazines, such as Dream Bazaar and Ruili. Key points of sales skills in clothing stores 1. Recommended clothes 1. Be confident when recommending clothes. When recommending clothes to customers, salespeople must have confidence in themselves, so that customers will have trust in clothes. 2, suitable for customer recommendation. When presenting goods and explaining them to customers, we should recommend suitable clothes according to the actual and objective conditions of customers. 3. Use gestures to recommend to customers. 4, with the characteristics of goods. Every kind of clothing has different characteristics, such as function, design, quality and so on. When recommending clothes to customers, we should emphasize the different characteristics of clothes. 5. Focus the topic on commodities. When recommending clothes to customers, we should try our best to lead the topic to clothes, and pay attention to customers' reaction to clothes, so as to promote sales in time. 6, accurately say the advantages of all kinds of clothing. When explaining and recommending clothes to customers, we should compare the differences of various clothes and accurately explain the sales skills of clothing stores. Second, we should aim at the design, function, quality, price and other factors of clothing, and really make the customer's psychology transition from "comparison" to "belief", and finally sell successfully. It is a very important link in sales to make customers have the belief of buying in a very short time.