Feel the attitude of tanks hitting cars in a modified town of 6700 square meters.
The reason why the tank is out of the circle is not only because of its strong off-road performance, but also because of its ecological complementarity. The main activity place of "Let's Tank Tan Ke Alliance" is a 6,700-square-meter modified ecological town. There are 32 tank eco-partners recommended by tank users in the town, covering professional off-road modification, outdoor camping supplies, fashion clothes and even remote control car models, attracting many people to visit the town. There are 300 tank owners who share the refitting experience and off-road routes, interested passers-by who inform the official partners of the refitting scheme, and some children holding tanks.
At the scene, of course, the modified version of Tank 300 and the official version of Iron Rider 02, Cyber Knight and Tank Ranger were born under the master's whimsy, showing us how to play tanks without boundaries. In order to let the public experience the powerful off-road performance of the tank 300, a test drive experience area for climbing subjects was also set up at the scene. The large-angle slope that ordinary SUVs can hardly climb makes people feel cold and sweaty, but tank 300 can successfully conquer without blowing dust, and it is worthy of being a hard-core professional off-road vehicle.
A big stage was also set up at the event site. In the evening, representatives of Tan Ke from different places and different working backgrounds came to the stage to share stories with tanks, and even some social awesome Tan Ke came to the stage to sing and perform. Tan Ke, the owner of this car, sang and cheered together. The atmosphere at the scene was warm, not like an ordinary activity, but a carnival party belonging to the owners, and the tank was the "matchmaker" who matched the bridge among the owners.
The official also concealed two heavy news. First of all, users have been expecting a higher performance version of the tank 300. The official responded positively after hearing this, and took the stage to announce that it would raise funds for starting the tank 300 high-performance version project. The goal is to find 65,438+0,000 project partners. After achieving the goal, the high-performance version of Tank 300 will be launched, and the new car will be equipped with a powerful 3.0T V6 engine, which will be more unimpeded between heaven and earth.
The second is to release a brand-new user brand "Tank Life Tank? Burning life ",this is a very important strategy of tank brand, what is included in it?" "
Tanks release brand-new user brands to ignite life.
Brand-new user brand "Tank Life Tank? Burning life ",two keys can be extracted from the name. The first is "users": this is a brand built around users; The second is "life": the goal of the brand is to advocate tank owners to actively broaden the boundaries of life and hope that users can establish more social ways.
One of the key points of tank life and tank burning life is to open up online and offline contacts, and combine the rich cultural and travel resources in China to build a brand user base of tanks. Professional off-road projects such as climbing, wading and cannonball pits will be set up in the base. From time to time, lecturers of tank students will come to the site to teach off-road skills to users, and the right to use these user bases belongs to all tank users, who can apply for holding various parties or activities. Tank owners can have fun and learn cross-country knowledge, which is a good opportunity to broaden their interpersonal network and strengthen brand cohesion, and it is also an experience that many high-end brands may not be able to provide.
In addition, the tank will combine the brand positioning of its off-road and trendy products, and set up three major brands IP: Tank Academy, Light the Earth Plan and Tank Good Things. Tank Academy is a product experience camp that combines professional driving training with lifestyle teaching. At present, there are four colleges: desert, ice and snow, climbing and photography, and invited the big coffee in the industry as the dean to provide professional guidance for users. Under the guidance of professionals, tank users can learn new skills systematically, safely and at low cost, which is a very beneficial activity for users.
With the popularity of go on road trip, Lighting the Earth will collect self-driving cross-country road books from users all over the world, and so far, 17 1 road books have been collected, lighting up more than 700,000 kilometers. This scheme can provide route recommendation and reference for users who love driving and avoid stepping on many pits. The good things in Tanqueray are a trendy boutique market, such as clothing accessories, car models, outdoor products and so on. The official will also plan to create more good things and send invitations to all artists and designers to enjoy the inspiration of generate and let the trend fall.
It can be seen that the brand-new user brand of tanks is always inseparable from the word "user", which aims to let users experience the fun of off-road and discover a new way of life, and embodies the user-centered concept of tanks.
What is behind creating a brand-new user brand?
Tanks have invested a lot of resources and energy to build a grand user brand, obviously in order to build a different brand-user relationship. In 2022, tank sales reached123,800 vehicles, a sharp increase of 46.45% year-on-year, which was a clear stream in the severe market environment. At the same time, the share of tanks in the off-road vehicle market is close to 60%, and the cumulative sales volume also exceeds 200,000. A brand established only for more than two years can achieve such gratifying results precisely because tanks can exert their strength in both technology and ecology, providing a user experience that other off-road brands do not have.
For example, several official modified versions of the tank 300 are the result of the joint creation of the tank and the user. Users put forward their ideas and put them into practice, because quite a few people have created several "into the pit" tanks, which shows that products built around users can emit * * * sounds with users and radiate to more users.
This also makes the tank firmly believe in the importance of user-centered. This time, the tank life tank was released. Burning life is to carry out the gameplay created by * * * to the end, deeply cultivate users, let users have more contact with the brand, and increase the brand goodwill of tanks in repeated interaction, thus promoting the sales and image of the brand.
Should I say tanks? Life tanks? Burning life is a two-way platform for brands and users. Tanks provide brand user groups and professional teaching courses in different directions, such as cross-country and photography, to open up a new way of life for users. Users can share their cross-country books in the plan of lighting up the earth, and also design various trendy products for tanks in the good things of tanks, so that users have an unprecedented sense of participation. On the other hand, tanks, life tanks? The function of burning life is to get through online and offline. Whether you are holding the steering wheel or the computer, users can always find their favorite way to participate.
Brands enhance users, users change brands, and tanks unconsciously penetrate into users' lives, making users feel that tanks are not only a car brand, but also represent a lifestyle and attitude towards life, which ultimately translates into ownership and trust in tank brands. Further development, tank life tank? Burning life can become a gathering place for all cross-country enthusiasts, and tanks will develop into a unique cultural symbol.
Tank life tank released by tank? Life is right, and I finally saw a unique brand style. Many brands only look at sales volume, although they will also emphasize user-centeredness, but they are more likely to impose their own thinking on users, so the relationship between brands and users is very fragile and cannot form a real user ecology. The rare thing about tank life and tank burning life is that it can explore different derivative scenes with the theme of off-road, and at the same time give users a chance to speak and a stage to show. It is innovative. Trust tanks. Life tanks? The appearance of burning life will make tanks full of vitality, create different experiences for users, and make tanks a more topical brand that can be recognized by more consumers.
This article comes from the author's new car review, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.