New store opening activity plan 1
Activity time: August 25th-August 26th, 2008.
Purpose of the activity: Let Langfang citizens know that "Wenzhou Clothing City" has opened, and it is a comprehensive large-scale shopping mall with rich commodities, reasonable prices and perfect management. Through the activities, the passenger flow reached the peak during the opening period and finally reached the sales peak.
Activity content: Courtesy when entering the store: During the activity, every customer who enters the store will be given a beautiful water cup, no limit!
Publicity method: 1, paper towel package publicity: 30,000 copies.
2. Send 65438+ ten thousand short messages;
3. Newspaper advertisements:
Langfang Daily 1/8 Edition: August 22nd and 23rd.
Consumer Plaza 1/2 Edition: August 22nd. Consumer Plaza Full Page: August 24th.
News front page full page: August 23
4. Langfang TV 15 second advertisement is broadcast 20 times a day.
5. Banner publicity in communities (22 communities).
6, bicycle advertising: find temporary workers to ride bicycles in the urban area for a tour exhibition, and insert colorful flags behind the bicycles for publicity.
Create momentum inside and outside the mall:
1. In front of the shopping center, there are 50 banners, an arch, six balloons and 50 giant colored vertical signs hanging on the building.
2. The gongs and drums team in front of the store will be held on August 25th and 26th.
3. The "Wenzhou Clothing City Trial Operation" pop flag is hung on the roof of each floor in the store. Medium-sized POPs at the entrance of the mall and on both sides of the elevator indicate the major activities of the mall; The special price is marked in the form of pop.
The entrance of the shopping center is decorated with open atmosphere bouquets, balloons, etc. The post is covered with golden pleated cloth.
5, Xinhua Road entrance, inkjet light box, inkjet cloth: Welcome to Wenzhou Clothing City!
6. Clear signs in the mall, such as toilet, cashier, in-store business items, etc.
Cost budget: store entry gift: ceramic water cup 20000 yuan.
30,000 copies of tissue package publicity: 1 _ _ yuan.
Send 654.38+100000 short messages: 6000 yuan.
Two editions of Langfang Daily 1/8: 4,500 yuan.
Consumer Plaza 1/2 Edition Phase III: 5 130 yuan
Consumer Plaza Phase I Full Page: 4 140 yuan
News full page: 3,500 yuan
Bicycle advertisement: 20 people in 5 days * * *: 6000 yuan.
Tv station 15 second advertisement, broadcast 20 times a day for 20 days: 30,000 yuan.
Hanging banners in communities (22 communities): 8800 yuan.
Fees for gongs and drums team: 7,000 yuan
Giant color vertical signs of national flags, arches, balloons and buildings: 4,000 yuan.
In-store logo: _ _ yuan
Interior decoration: 5,000 yuan
Total cost: 1 18070 yuan.
Effect evaluation: the goods are in place, the varieties are complete, and the special goods are supplied in time; When all the activities are arranged in place, the sales work will reach its peak and achieve the ultimate brand promotion and sales purpose.
New store opening activity plan 2
I. Purpose of the Opening Ceremony
1. Establish the public image of the store and win the attention of major media.
2. Gather popularity through opening activities, show Beyak's brand-new image and enhance its popularity.
3. Strengthen the local influence of Beyak Store and promote sales through opening activities.
4. Attract the attention of the public and the media through unique activities and improve the communication effect.
Second, the early publicity plan.
The success of opening activities depends on whether the pre-publicity is in place. Only by doing a good job of early publicity can we ensure the success of the opening activities. We should have this awareness ideologically, and we would rather postpone the opening of the business than be careless in the early publicity.
The way of propaganda and gymnastics in the early stage;
1, community home promotion:
This is the most direct and effective means of operation, but it is also the most complicated method. Specific operation:
(1) Divide the publicity into two publicity groups with more than two people in each group. If conditions are limited, one person can work in a group. The purpose of the publicity group is only to find and track customers, understand the details and needs of prospective customers, and finally guide customers into the opening scene through one-on-one publicity with customers two weeks before the opening.
(2) Divide the buildings in counties and cities, and basically realize balanced distribution. Each group is responsible for a region and carries out its work. Competition between the two groups, the competition index is the number of customers who guide into the store and the number of customers who sign the bill. Give recognition to outstanding performance, such as cash reward, business personnel inspection and retention. According to the sales volume of each group, take commission and other measures to mobilize the enthusiasm of sales staff.
(3) Contents of door-to-door promotion: company profile, product introduction, detailed introduction of opening activities, basic information and wishes of customers, and invitation to enter the store. It is worth noting that after knowing the situation of prospective customers, we should collect, sort out and track them, and keep in touch with the shopping guide to find a suitable starting point to prepare for the rapid signing of the bill when opening. The day before the opening, the salesman should communicate with the prospective customers by telephone to confirm that he will come to the store to participate in the opening activities.
2. Newspapers with leaflets: The leaflets should be clearly designed and the theme of the activities should be obvious. Production should reflect the grade of the brand. Never print leaflets in red and yellow, there is no grade.
A. Opening information: appointment time, place, position and telephone number (advance appointment can be provided).
B. content of preferential activities.
C, enterprise-related information, mainly cultural connotation.
D. information about the way to participate in the opening lottery and the distribution of gifts.
Function: The newspaper has the most direct publicity effect, wide publicity coverage, comprehensive information and clear target customers. The stunt will inevitably attract the public's attention and be willing to participate in the activities held when the new store opens, thus achieving the publicity effect.
Entrained media: _ newspaper
Number of publications: × 10000 copies
Release date: 20 _ _ _ _ _ _ _
3. Temporary notice of newspapers and TV media: publicity is carried out within one week before the start of the activity, which is generally temporary centralized publicity. Creating motivation is crucial.
4. SMS platform opening notice: it doesn't need to fly all over the sky, but it can be sent in the form of satellite positioning, with the focus on all development buildings and building materials markets. Which is location transmission.
5, of course, combined with the local actual situation, can also take other effective methods to promote.
Third, the design of publicity content of opening activities
First of all, we need a product with a relatively low price to attract customers and detonate the market. This price needs special emphasis and eye-catching At the same time, the design of promotional content should be relatively lively, such as price discounts and promotional gifts. And even take lottery, lottery and other ways.
Fourth, the atmosphere of the opening ceremony was created.
Arches, colorful flags, carpets, hanging flags, balloons, Yi Labao, flower baskets and other traditional ways can be used. The momentum must be great, such as making ten arches, lined up and so on. In order to really create an atmosphere. At the same time, the gifts should be placed with momentum and piled up in a big pile, giving people the feeling that there are many gifts and they are very valuable. One of the purposes of roadshows is to attract the attention of customers who come to visit and find the location accurately; In addition, it can attract the attention of all citizens and even the media. It is also a supplement to the atmosphere of the scene.
New store opening activity plan 3
I. Activity Time: 20 _ _ _ _ _ _ _ _ _
2. Activity theme: Happy May Day, Happy Celebration, Clear Summer.
Third, specific activities: quadruple happiness, surprise lianliankan!
Surprise 1: Open the door for gifts on May Day!
The top 300 customers and friends who shop on the day of _ _ _ _ will get a beautiful gift regardless of the amount of shopping. The quantity is limited while stocks last.
Surprise 2: Return after the shopping lottery!
On _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Buy more and smoke more. A ticket is limited to five at most.
First prize: cash gift card 888 yuan 1.
Second prize: 2 cash shopping cards of 588 yuan.
Third prize: 5 cash gift cards from 88 yuan.
Fourth prize: a beautiful gift for 100 people.
Surprise 3: You shop, I give gifts!
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Shopping is full 18 yuan sends toothbrushes;
Send a bottle of 500ml tea when shopping in 38 yuan;
Send a bottle of 1.25L coke when shopping in 68 yuan;
Send a bottle of11.5L detergent to 8 yuan when it is full;
When the shopping is full 168 yuan sends 1.8L a bottle of blending oil;
(Note: Tobacco, alcohol, grain and oil, fresh food, special price, member price and counter goods are not allowed to participate in this activity.)
Surprise 4: value for money!
During the activity, anyone who buys 18 yuan in the supermarket area of this mall can add 1 yuan to the poster clipping to buy 1 toothpaste; One-time shopping in 38 yuan, plus 5 yuan can be exchanged for a box of gift boxes made in 20 yuan; After shopping in 58 yuan, Jia 15 yuan bought a box of health products from 60 yuan. (Note: Tobacco, alcohol, grain and oil, fresh food, special price, member price and counter goods do not participate in redemption activities; Choose one of this activity and surprise 3 activity, and you can't participate at the same time)
New store opening activity plan 4
First, the market background analysis:
1. Population base and economic index:
_ _ The town has a population of 58,000, with a middle-aged and elderly index and potential consumption capacity. _ _ Store can radiate 28,000 people, while the average consumption capacity is in 580 yuan/person/month. The consumption index of radiation population is aging, conservative consumption, direct purpose, and impulsive consumption accounts for 8%. _ _ Town is a gathering place with mainly local residents and less industrial economy. Most working-class people work in urban areas, and they travel back and forth by means of transportation. 75% of the working-class people in the local area have potential spending power.
2. Competitiveness:
_ _ stores compete in the following areas: _ _ agriculture, industry and commerce, scattered wholesale departments and small convenience stores in _ _ street, supermarkets and food markets with convenient transportation nearby, and take bus 17 to major retail groups, KA stores, shopping centers and other advantageous shopping spots in the urban area. However, the existing competitive format is not complete, and some retail stores can't compare with us in product structure, display, advertising and management, so they can't form positive competitiveness. In urban areas, most of the people who spend by bus are large household appliances, clothing and other types, and daily consumer goods will still settle in _ _, so it is inconvenient to take bus.
3. The purpose of joint marketing:
Now the _ _ store has opened for the second time. Google, which used to consume the new era, has certain limitations in its cognition of the new era, and this openness gives customers a brand-new feeling. Now, in addition to numerous brand franchise stores and brand-new storefront image, our store will also increase the investment in overall promotion activities, and strive to achieve: more effectively crack down on competitors, stabilize and expand market share, comprehensively stimulate consumption, guide consumption, seize market opportunities, and promote commodity sales. In addition to its own supermarket area, this time there are pharmacies, bakeries, delicatessens, jewelry stores, infant monopoly areas, electrical monopoly areas, jade counters, cosmetics counters, mobile phone counters, mass clothing, vegetable areas, fruit areas, fresh food areas, aquatic products areas, meat areas, and factory promotions inside and outside manufacturers.
Second, 100600 1 DM promotion plan
1. Event theme: Dress up for the opening ceremony or grand opening ceremony.
2. Activity time: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _.
3. Location: _ _
4. Activities:
Theme: Triple Opening Ceremony
Preparation departments: operation department, planning department and business department.
A gift: free cash for opening.
Details of the activity: On the opening day (or three days before), the first 66 customers who have spent all their money in 38 yuan in our store can get a free red envelope with face value of 10 yuan and cash of 8 yuan, 6 yuan, 5 yuan, 4 yuan, 3 yuan, 2 yuan and 1 yuan, and each customer can get 3500 yuan on the same day (or every day).
Double Gift: Happy Shopping Won the Grand Prize
Details of the event: During the event, anyone who buys 38 yuan at one time can draw a lottery once, and so on, and a single ticket can draw a lottery up to five times.
Remarks: counters, monopoly areas, specialty goods, grain and oil, tobacco and alcohol will not participate in this activity.
Triple gift: I'll give you a free toothbrush when you come.
Details of the event: During the event, all customers tear off the footer of the toothbrush logo at the corner of the DM poster, and get a San Xiao toothbrush for free at the designated event place in the supermarket.
Third, DM single page (spike price)
A4 coated paper 2P( 105G)8000 copies. The operation department, the business department and the planning department all have KFC-style hand-torn coupons, with hand-torn or cut patterns on the front, text on the front, and full display on the back of a single page. Please set up inventory according to DM score and regional consumption.
Fourth, DM posters (counter and in-store version)
DM poster: A3 coated paper (bound volume) 8P( 105G) 15000 copies Operation Department, Planning Department and Business Department.
DM poster (estimated number of specials)
For example, buy A to get A, buy A to get B, add 1 yuan goods, one to five to ten goods. The number of the above DM projects cannot be changed too much. Please make an agreement according to the actual situation. A small number of DM products (shelf image display) can be sold in the store, and the display on the ground pile must be full, and the inventory quantity of goods displayed on the ground pile is the quantity of goods displayed on the ground pile.
1 times to 2 times (depending on product characteristics). Low-priced goods should highlight the theme elements and have corresponding purchase restriction measures. Discount, buy a to get a, buy a to get b and so on. DM posters must be posted in the activities in the counter area to highlight the brand theme elements. The activity should be large and attractive enough to promote the whole joint promotion effect, so as to achieve the ultimate goal.
Auxiliary facilities for verb (verb's abbreviation) activities:
1. Cross-street banner: hung on traffic arteries and community points. (size to be determined)
2. Exterior wall banners: hung on the exterior wall of the owner. (size to be determined)
3. Greeting width, huge: hanging directly above the outer wall of the main entrance and exit. (size to be determined)
4. Air arch: placed on the external ground of the main entrance and exit.
5. red carpet: from the roadside along the two main entrances and exits to the cashier. (size to be determined)
6. Lottery stage: used for lottery and prizes. (size to be determined)
7. Ceremony ribbon-cutting platform: used for ribbon-cutting at the opening ceremony and cultural performances. (size to be determined)
8. Two publicity vehicles: to publicize the opening of our store to the surrounding communities (three days ago).
9. Four sheds in the outfield: The manufacturer will promote the outfield in the square outside. (size to be determined)
10. Hanging a flag in the store: the theme publicizes the grand opening of our store. (size to be determined)
1 1. Passage theme flag: piles above the main pedestrian passage and lifting passage to create an atmosphere. (size to be determined)
12. Colorful balloons in the store: placed on piles, walls, stigma and other places to create an atmosphere.
13. entrance colored balloon arch: the balloon arch is tied at the main entrance to create an atmosphere.
14. Theme POP writing: opening planning of KT board of directors The artist wrote the opening theme. (size to be determined)
15. Cashier's chest towel: Cashier's chest towel is inclined (welcome new and excellent purchase).
16. Bar advertisement: theme display of counter activities.
17. Transparent lottery box: Jacqueline transparent material (25_5_5). (Slogan to be determined)
Departments and personnel supporting promotional activities with intransitive verbs:
1. Cashier: 8.
Job responsibilities: familiar with cashier system, skilled cashier operation process, trained and assessed by relevant departments, with psychological quality and pressure resistance, familiar with RMB identification, etc. During the activity, the cashier supervisor will control it, and if there is any problem, it will be reported to the supervisor for solution, and no conflict with customers is allowed.
2. Cashier assistants: 8.
Responsibilities: Assist the cashier to complete the cashier's work, mainly including: taking bags, handing over the items discarded by customers to relevant departments, and cleaning up the hygiene work in the cashier's area together with the cashier. During the activity, the cashier supervisor will control and manage it, and inform the cashier supervisor to handle it when problems are found.
3. Cashier security officers: 2-4.
Responsibilities: Manage the smooth payment of cashier customers, handle disputes between cashier and customers, handle emergencies, coordinate the contact between cashier department and other relevant departments, and be responsible for public security and coordination. The activity period is directly managed by the activity manager, and any problems that cannot be solved are reported to the activity manager for handling. (guard against theft, running accounts, etc. )
4. Currency changer: 1.
Responsibilities: Prepare the change and money needed in the opening activities, provide the change and money used by each cashier every day, register and record the amount of cash paid and received every day, which will be managed by the activity manager, and report to the activity manager for coordination if there are problems that cannot be solved. (Use as many trusted people as possible)
5. Shop assistant (tallyman): 18
Terms of reference: arrange the normal daily commodity sales in the management area, replenish the supply, arrange and manage the replenishment of the pile, record the daily sales and report it to the purchasing department, manage the commodity handling in the area, keep the floor clean, serve customers, handle emergencies and prevent theft and damage. The activity cycle is managed by the activity supervisor, and when it cannot be handled, it is reported to the activity supervisor or activity manager for resolution.
6. Shop assistant: 4-6.
Responsibilities: Working under the activity supervisor and manager, assisting the infield business area, mainly helping the regional plate to deal with special events, such as helping the clerk to sort goods, replenishing stacked goods, handling damaged goods of customers in an emergency, and handling sanitation in an emergency. This pedestrian is very motivated and is a temporary leader. If there is any problem that can't be solved, he should report it to the event director or event manager for coordination.
7. Internal security: 6, external security: 6.
Responsibilities: Internal and external security personnel are mainly responsible for controlling and coordinating security, anti-theft, normal order of activities, emergency treatment and other matters during the whole activity, and coordinating all departments to smoothly carry out the whole set of opening promotion activities. During the activity, the activity manager will be responsible for it. If there are problems that cannot be solved, the activity manager will be informed and mediation will be conducted.
8. Receiving and transshipment personnel: 2.
Responsibilities: During the activity, the manager is responsible for receiving and dispatching goods, accepting orders from the purchasing and operation departments, and transporting the collected goods to relevant places for display as soon as possible. Safety is the most important thing when transporting goods, and the activity period is under the unified management of the activity director. If there is any problem that cannot be solved, the manager will inform him and mediate with him.
9. Warehouse keeper: 2.
Scope of work: During the activity, we mainly check and accept between the store and the warehouse, sort out the existing goods in the warehouse, coordinate the entry and exit of the goods needed by the store on the same day, collect and place the new goods, deliver the goods needed by the store operators at the first time, and ensure the display quantity of the goods in the store during the activity. During the activity, the activity supervisor is responsible for unified management. If there is any problem that cannot be solved, the activity supervisor will be informed for mediation.
10. Event managers: 2.
Scope of authority: Assign under the activity manager, arrange and solve the orders given by the manager, coordinate the personnel of all departments to carry out their work smoothly during the activity, deal with emergencies, solve problems raised by grassroots personnel, negotiate with the manager to solve them as soon as possible when problems occur, and effectively complete their functions and powers.
1 1. Event manager: 1.
Job responsibilities: Arrange the personnel, material resources, financial resources, facilities and other props for the whole activity, uniformly direct the smooth development of various activities during the activity, handle and solve emergencies, and ensure the smooth progress of the activity. When you encounter an event that cannot be solved, please consult our senior management and appoint a trader in our activities.
12. Office administrator: 1-2.
Responsibilities: Responsible for all office affairs, such as in-store broadcasting, sanitation, document arrangement and coordination with other departments. , and appointed under the event manager and supervisor.
New store opening activity plan 5
I. Preparation for roadshow promotion activities:
1. Who should promotion serve and what purpose should it achieve?
2. Make clear why you want to engage in promotional activities.
3. The location, time and activities of the event.
4. Understand the site and communicate with relevant departments of the community.
The following is a detailed plan for friends who run hairdressing salons to engage in promotional activities on the roadside:
First, the preparation of roadshow promotion activities
Pre-preparation:
1. Who should promotion serve and what purpose should it achieve?
2. Make clear why you want to engage in promotional activities.
3. The location, time and activities of the event.
4. Understand the site and communicate with relevant departments of the community.
Material preparation:
1, round or square glass table, with a hair salon logo (silk screen printing or pasting is acceptable) in the center of the table, and 3 or 4 chairs.
2. It is necessary to provide a net-pulling exhibition frame or exhibition frame to show the image of the event. When the exhibition frame is opened, pay attention to the wind direction and size of the weather and fix the exhibition frame in time.
3. If a large arch is placed in the roadshow promotion, it is necessary to check the location of the event before the event, determine the placement position, power supply, check the quality of the arch and the blower.
4. If there are TV sets and related audio and video equipment in the roadshow promotion, the equipment should be commissioned and debugged before the event to ensure the smooth progress of the event.
5. Roadshow promotion must prepare product samples, demonstration props, publicity materials, leaflets and various exhibition boards for customers.
6. Roadshow promotion activities are aimed at direct customers, and small items such as pens, paper, gifts and drinking water need to be prepared.
Personnel preparation:
1, one or two business people (business people must have some experience in products and activities), plus 2~4 sales promotion girls (a: generally young women, preferably young, close to the height 162cm or above).
Business people will wear formal clothes (usually dark suits, white shirts, dark leather shoes and badges); The salesgirl wears the uniform promotional clothes of the hair salon (note: shoes must wear dark high heels and the uniform angel hat of the company).
3. Pre-job training must be given to promoters before the activity (the training contents include: promotion purpose, promoter position, promotion etiquette, data transmission, hairdressing knowledge explanation, customer communication and clearing the field after the activity).
Second, the activity declaration.
This is a necessary procedure, and regional activities can only be carried out with the approval of the company.
The content is the examination and approval of scheme and expenses.
1, activity plan: background analysis; The purpose of the activity; Time, place, participants, form and content of the activity; Activity operation control; Emergency measures and so on.
2. Expenses: expenses required by the activity and within the budget.
3. Community activities.
Product display, how to attract passers-by and permanent residents to participate, product display consultation, appointment registration.
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