During the clothing ordering meeting, the training of agents is affected by the problems of tight time, large number of personnel and great difference. Try to explain the centralized and effective courses, and add different subject contents according to the requirements of the students, so as to be close to the students and get the greatest attention of the agents. However, according to the author's experience, some training contents are not suitable for the training of agents during the order fair, including: 1, sales skills training is too close to the terminal and terminal display method training; Agents in various regions mainly assist brand enterprises to complete the transfer, coordination and control of goods in a certain region, as well as the management, assistance, service and monitoring of terminal franchisees. Therefore, it can also be said that in addition to the direct sales management of all self-operated stores, each regional agent is more reflected in the management of terminals and franchisees. They should pay more attention to the "face" of the business rather than the "point" of the business (or someone at a certain point), so this kind of content can be told to the market director, store manager, clerk and even terminal franchisees. However, when the agent has mastered these contents, he rarely gives guidance or personally applies them, which will not be more helpful to the operation of the agent. 2. Training on brand management and display methods that are too advanced or inapplicable; Contrary to the first part, if the lecturer thinks that agents should be more responsible for brand operation, it is impossible for agents to join advanced and theoretical brand management methods. After all, agents are channel partners of brand enterprises. They can't control the creation, maintenance and promotion methods of brand enterprises in the process of brand operation, but more need agents to understand and implement them well. Moreover, this kind of training content is not for agents, so it is better to set up a training for the managers of the marketing department and planning department of brand enterprises. 3. Training content of live games and activities; Sometimes, in order to improve the activity of the training class and increase the enthusiasm of the students, lecturers often add some live games or small activities to the training class, in order to get everyone involved and improve the atmosphere of the scene, and also to increase the students' cognitive ability through corresponding games or activities. However, in the training courses for agents during the order fair, such content is often half the effort. On the one hand, the trainees are often the agent himself or the senior staff of the agency enterprise, and this form of quarreling easily will be considered "undignified"; On the other hand, live games and activities need the corresponding venue cooperation, and also need some time to explain and arrange, so a lot of capital cost and time cost will be invested, but the result is difficult to predict. 4. Business-oriented training; Brand enterprises hope that agents can order more goods at the fair, and also hope that agents can devote themselves to the cooperation with brand enterprises with the greatest enthusiasm and passion. Therefore, I hope that lecturers can mobilize the ordering enthusiasm and business enthusiasm of agents through life incentives, business incentives and career planning incentives in some order training. The author believes that although people are emotional animals, they will affect their behavior because of the temporary environment and atmosphere, but this irrational behavior often leads to regrets or complaints afterwards. Business incentives should be centered on brand enterprises and realized through systems, methods, agreements and even services. The incentive activities of training courses can only be temporary, and cannot form permanent incentives. 5. Management system and reward and punishment measures related to the operation of brand enterprises; Lecturers trained by ordering fairs are often invited temporarily, and they don't know the operation and management methods of brand enterprises, or they just know the fur. It is impossible to study the management system, reward and punishment methods or the combination and coordination of enterprise structure related to the operation of brand enterprises in detail, so it should also have no right to explain or evaluate such contents. Instructors can explain the advantages and disadvantages of a method through cases or theories, but they have no right to plan the existing system of brand enterprises.