1. Know the brand
Before designing Logo, it is very important to know the cultural background, target audience and market positioning of the enterprise or organization. This will help designers to create visual solutions that are more in line with actual needs.
Study your opponent.
You also need to know the image and style type of competitors. Being familiar with the color selection, uniqueness and identifiability of other signs in the same industry can provide perfect market insight and help designers create innovative signs.
Step 3: Simple design
Typical signs are usually simple, concise, easy to identify and low in fault tolerance, thus ensuring that the scalable size of the signs will not be confused or blurred, making them suitable for various advertising media (such as websites, posters, business cards, advertisements, etc. ), and low-cost investment can effectively enhance the brand image.
Use an appropriate color scheme
It is very important to choose the right color scheme to convey the company image; For example, we need to use black, gray and white to represent nobility and professionalism, or use cyan, green and blue as background colors to represent a technology company simply and vividly.
5. Don't change the logo at will.
Changing the design and modification of Logo is a high-cost and high-risk practice. If the enterprise is particularly successful, its brand image will leave a deep impression on the market through Logo. The more information superimposed around the sign, the stronger this impression will be.
Cultivate discipline
Establish a set of rules and regulations for identification to ensure the consistency and standardization of identification. This will help enterprises to manage their brand image and avoid losing the benefits of normalization in the face of environmental protection; Everyone should understand the use of Logo, such as the minimum size limit of Logo scaling, the standard position of Logo and other related information.
In the process of designing logo, it is necessary to have appropriate definition requirements for good products and increase their own innovation. The above steps can be used for reference, but it does not mean that it must be gradual. They can be cut and adjusted according to the actual situation, and always keep a positive attitude towards the direction of progress, thus creating a successful and special symbol.
Zhonghui Design Original Logo Design Works
The above is provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional logo design. I have been deeply involved in the design industry for many years, and many design cases are available for reference. I hope it helps you.