With the increasingly fierce competition, the era of meager profit has quietly arrived, and only cheap and good goods can attract consumers' attention. Under this demand, taking the parity route and making small profits but quick turnover has become the first choice for entrepreneurs. Judging from the current situation, the entrepreneurial fields suitable for using parity selling points include fast food industry, retail industry, e-commerce, leisure industry and so on.
Recommended direction
■ Fair-price supermarkets: such as hundred-dollar stores and low-profit stores, with the operating principle of "low input, low purchase price and low cost", mainly deal in small daily necessities, try to purchase goods directly from manufacturers, attract customers at the most affordable price, and * increase commodity sales and gain profits.
■ Restaurants: such as breakfast shops, snack bars, drink bars, etc. A bowl of wonton with a few yuan and a cup of fruit juice with a dozen yuan are not as profitable as a bowl of seafood with a few hundred yuan, but because they follow the civilian line and are close to the people's living consumption level, they have a broad mass base and a large market space.
■ Foreign Trade Store: Nowadays, many famous brands in the world, especially clothing, shoes and hats, are made in China. In the production process, there will be some unplanned products, that is, we often say foreign trade products. The quality of these products is not much different from that of genuine products, but the prices are quite different, with high cost performance and great market.
Reminder: since we are positioned at parity, we must adhere to the business policy of small profits but quick turnover, and we must not neglect the quality of goods in pursuit of low cost, let alone shoddy goods and resort to fraud, otherwise it will affect the market reputation.
Idea 2: Highlight personality.
The concept of personalization can be divided into two types. One is commodity personalization, which mainly grasps the characteristics of young people seeking change and innovation and provides unique personalized goods, such as clothing customization and jewelry design. The other is the individuation of stores, such as Starbucks, a Muji that emphasizes coffee culture and a body shop that focuses on beauty care products. These unique shops can give consumers a sense of identity.
Recommended direction
■DIY shops: such as pottery bar, silver bar, cross-stitch hut, paper shop, wool knitting bar, etc. Different from ordinary small shops, these small workshops advocate a new consumption concept of "DIY". Their selling point is not the product itself, but the process of making the product, which is the attraction.
■ Personalized merchandise stores: such as poster stores, magic stickers stores, animation bookstores, etc. To provide products with unique creativity to meet the needs of some consumers who pursue personal style and taste. Of course, although personalized goods need to be different, they should not be too unconventional, and they should give consideration to uniqueness and practicality.
Reminder: taking a personalized route requires entrepreneurs to have unique ideas and tastes. In the process of selecting materials, purchasing goods and selling, we should pay attention to maintaining the uniqueness of originality. In addition, entrepreneurs should communicate with consumers more in order to better adapt to individual needs.
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Idea 3: Choose health.
With the continuous improvement of people's living standards, people's consumption demand is also changing, and healthy consumption is paid more and more attention. From the hot sale of green food to the rise of health clubs and health restaurants, the message is that with the continuous improvement of health awareness of domestic residents, there are huge business opportunities in the health field.
Recommended direction
■ Green food store: As the saying goes, food is the most important thing for the people. Now people pay more and more attention to eating, not only to eat well, but also to eat healthily. Under the guidance of this consumption concept, green food, such as wild mushrooms and soilless vegetables, is very popular and has certain business space.
■ Fitness Club: Now, more and more people realize that health is golden and take exercise as an effective way to get healthy. "Paying for sweat" has become a fashion. A market survey report shows that China people are willing to spend two months' salary on fitness every year, which shows that fitness has a strong consumption base. Moreover, fitness clubs generally implement membership system, and if they can attract a group of members, their income sources are relatively stable.
■ Dietetic restaurants: In today's advocating that "medicine is better than food", dietetic restaurants that do health articles are getting more and more attention. However, dietotherapy restaurants are different from ordinary restaurants. They should not only provide all kinds of regular medicated diets, but also design diet plans for customers who want to adjust their health through dietotherapy, track the effect of dietotherapy, provide intimate services and attract repeat customers.
Reminder: If health is the selling point of starting a business, entrepreneurs must first have the concept of a healthy life, understand the latest trends in the healthy consumer market, and master certain professional knowledge. For example, if you open a dietotherapy restaurant, you must have some knowledge of Chinese medicine and nutrition, and you must properly train the staff to provide professional services.
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Idea 4: a sentimental woman
There is a wise saying in the shopping mall: "Women's money is best earned". Indeed, relevant surveys show that 70% of social purchasing power comes from women. From shopping malls to street shops, consumers are all women. This provides a broad market space for entrepreneurs. As long as we have an insight into the consumption psychology of women in the times and keep the pulse of women's consumption, we can find a gold mine for entrepreneurship.
Recommended direction
■ Beauty salons: Nowadays, more and more women pay attention to the "face problem" and are willing to spend a lot of money on beauty, which has great market potential. According to the latest statistics, beauty has become the fifth largest consumption hotspot in China after real estate, automobiles, tourism and electronic communication. Moreover, the beauty industry has a low entry threshold and does not need too much investment. Now it has become one of the most active areas of entrepreneurial activities in China.
■ Home accessories store: unique lighting, exquisite wall hanging, antique small bookshelves, etc. These exquisite home furnishings have also attracted the attention of female consumers. To open such a small shop, entrepreneurs need to have a certain cultural taste, be able to organize the supply of fine goods with a unique vision, and provide suggestions for consumers to beautify their rooms.
■ Cosmetics store: Statistics show that the sales of cosmetics in China reached 75 billion yuan in 2003, and the development speed of the cosmetics industry has exceeded the growth rate of GDP. Therefore, there is a great market space for cosmetics. If you choose to join, the quality of supply is guaranteed and the risk of starting a business is relatively small.
Reminder: Most female consumers have higher requirements for goods and services. Therefore, if you set foot in the above fields, entrepreneurs need to pay more attention, store decoration should be exquisite, service should be thoughtful and enthusiastic, and goods should be replaced frequently, so as to seize the pockets of female consumers.
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Idea 5: Investing in education
The Report on the Quality of Life of Residents in China in 2004 issued by China Academy of Social Sciences shows that children's education consumption exceeds pension and housing consumption for the first time, which has become the biggest purpose of residents' savings. It is estimated that the education consumption of domestic residents is about 250 billion yuan per year. The education and training market presents a strong demand momentum, especially in the fields of language training, vocational training and early childhood education. , and the business opportunities are unlimited.
Recommended direction
■ Early childhood education: it is the wish of parents all over the world, and it is also a "big cake" in the education market. At present, the number of infants aged 0-3 in domestic cities has reached109,000. The latest urban children's consumption survey shows that each child's family spends more than 3,000 yuan on their children's education every year on average. In other words, there are 30 billion "real money and silver" in the hands of crying babies every year.
■ Minority Language Training: Although foreign language training has been hot for many years, it is still in a period of rapid development. Under the background of Beijing hosting the Olympic Games in 2008 and Shanghai hosting the World Expo in 20 10, there is still a huge market demand for foreign language training, especially minority language training, which has just emerged and has a broader market prospect.
Reminder: There is a huge space for entrepreneurship in education, but there are signs of partial saturation in hot areas such as IT training and English training. Therefore, entrepreneurs should not blindly follow the trend, but "brainstorm" and find new ones.
30 business principles for starting a small business
1. Business contributes to the public, so profit is a reasonable return it deserves.
2. Don't stare at customers all the time and don't pester them? Vilti.
3. Location is more important than store size; The quality of goods is more important than the quality of places.
Orderly arrangement of goods is not necessarily a good business, but a chaotic shop where customers come to the door.
5. Treat the object of the transaction as your relative. Whether you can get the support of customers determines the rise and fall of the store.
6. Flattery before sales is not as good as after-sales service. This is the only way to create "permanent customers".
7. Take the customer's blame as a "Buddha's Word" and accept it with pleasure no matter what it is.
8. Don't worry about lack of funds, but lack of credit.
9. Procurement should be stable and simplified.
10. Customers who spend only one yuan have a more fundamental impact on the prosperity of business than customers who spend one hundred yuan.
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1 1. Don't push sales. Instead of selling what customers like, selling is beneficial to customers.
12. More liquidity is needed. The capital of one hundred yuan is tenfold and becomes one thousand yuan.
13. When customers return goods, they are more friendly than when they first sold them.
14. reprimanding the clerk in front of the customer, or quarreling between husband and wife, are all "panaceas" to drive away customers.
15. It is a good thing to sell good goods, and it is even better to publicize good goods.
16. I have such firm self-confidence and sense of responsibility: if I don't engage in this kind of sales, society can't have a satisfactory activity.
17. Be kind to wholesalers. If you have legitimate demands, you should speak frankly and truthfully.
18. Even if the gift is just a piece of paper, the customer is happy. If there is no gift, send a "smile".
19. since we want to hire shop assistants to work for ourselves, we must establish a reasonable system in terms of treatment and welfare.
20. Keep innovating. Beautifying the display of shops is also one of the secrets to attract customers.
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2 1. Waste a piece of paper, and the price of goods will go up.
22. The goods sold out are out of stock, which is tantamount to snubbing customers and unacceptable negligence of the store. At this time, you should solemnly apologize and say, "We will deliver it to your home as soon as possible." Leave the customer's address.
23. Strictly observe the two prices. On the contrary, price reduction will cause confusion and unhappiness and damage credit.
24. Blessed are the children. Special care should be given to customers with children or children sent to shopping.
25. Always think about the profit and loss of the day, and get into the habit of not sleeping until you know the profit and loss of today.
26. To get the reputation and praise of customers: "As long as it is sold in our store, it is good."
A salesman must carry one or two commodities, advertisements and brochures with him.
28. Work in high spirits, make the store full of vitality, and customers will naturally gather.
29. Read newspaper advertisements at least once a day. It is a shame for a businessman not to know the new products ordered by customers.
30. There is no such thing as a recession for businessmen. No matter what happens, you must make money.
What about Shenzhen New Key Education Development Co., Ltd.?
Shenzhen New Key Education Development Co., Ltd. is a limited liability company