What is the best way to run a dessert shop? Although the dessert shop seems to be a small business, selling all kinds of cold drinks or fruit products, we can't look down on it. It is still difficult to run a dessert shop well, so how to run it best?
What's the best way to run a candy store? 1 1. Opening a candy store is the same as doing other businesses. First of all, we must establish a correct mentality of making money. Adjust your mentality, and then position your store.
2. The best customers of dessert shops are young women, college students, middle school students and lovers. The distribution of these people is different from the positioning of dessert shops. For example, for young women, high-end dessert shops in downtown areas are the best.
For middle school students, it is best to open a middle and low-grade dessert shop near the school in the block. For couples and college students, sometimes the layout of the environment is more important than the taste.
Corresponding to positioning is the choice of products. It is best to choose Hong Kong-style dessert, fruit fishing or western-style dessert for high-end dessert shops, Cantonese syrup, desktop milk tea and ice cream for middle and low-end dessert shops, and milk tea, frozen tea and fruit refreshing for takeout.
3. Choosing a good place means renting this place and handling industrial and commercial licenses. At the same time, another thing is decoration. Generally speaking, the decoration of the dessert shop is simple and warm, because the mood of eating dessert is very casual. Remember that the quality of tables and chairs is better. First, customers attach great importance to the places where they contact each other.
Besides, accidents are not easy. Also, choose the right dishes, remember that the ones with good quality and simple design are the best, because many desserts are rich in colors, and your colorful dishes are a distraction.
4. While decorating, buy equipment and raw materials. Generally speaking, if you don't have much money, you'd better buy second-hand refrigerators, freezers and sterilized cupboards. After all, these things are not easy to break. Others are best bought first-hand. If it is an open kitchen or has sufficient funds, it is best to buy first-hand goods with good reputation. After all, customers are sometimes curious. If you have the equipment number, he will have more confidence in your store.
When the decoration is finished and the equipment and raw materials are ready, your recruitment should be over. At this time, you should devote yourself to the trial of equipment and the training of employees. After all, not using equipment at work will affect efficiency. In addition, dessert shops are new things after all. It is also very important to train your employees to be familiar with all kinds of desserts and clearly recommend them to customers.
6. It's time for trial operation. You can invite nearby residents to try it in the form of free or ultra-low price. Remember, before you do this, your relatives and friends have confidence in your craft. If your craft is good, please rest assured that there will be many repeat customers to help you soon.
7. Of course, there is still a lot of work to be done. For example, sales promotion should be in place, account management should be clear, employee incentives should be effective, new products should be introduced with seasonal changes, and raw material procurement should ensure quality. Small shops are no smaller than big ones, so be careful.
How to run a dessert shop? How much does it cost to open a dessert shop?
1, candy store rent
The rent of shops is mainly related to the city, location and store size. As a result of opening a small dessert shop, consumers will leave as soon as they buy it, and they don't need seats, so the area of the store will not be too large, as long as they can put down the necessary equipment such as the console, which is about 5- 15 square meters.
Needless to say, the monthly rent in first-tier provincial capital cities is 4,000-5,000 yuan, which is lower in prefecture-level cities and county-level cities, about1000-2,000 yuan per month.
2, dessert store decoration
The decoration of dessert shops should be based on simplicity. If the decoration is too luxurious, it may be counterproductive. Consumers will feel expensive when they see gorgeous decoration and will not go in for consumption. For small dessert shops, minimalism should be practiced as long as the store is clean and tidy. General 500 yuan/square meter simple decoration is enough.
3, sugar mill equipment
The equipment needed by dessert shops is basically the same, regardless of size. Sealing machine, freezer, ice machine, fructose machine and cash register all need to be prepared. Don't buy these commonly used equipment badly, just choose a medium-priced one, such as 1 1,000 yuan refrigerator, 400-500 yuan smoothie machine, 1, 200 yuan ice machine and so on. , this will cost 1 10,000 to 20,000 yuan.
4, sugar water raw materials
No matter the size of the store, basic raw materials are needed, and the difference is only the quantity of raw materials. Milk, fresh fruit, bean products, health herbs, coconuts, pearls, tea bags, fruit powder, concentrated fruit juice and other materials need 2000- 10000 yuan in the early stage. The small dessert shop needs relatively few raw materials, and the purchase amount of two or three thousand yuan is enough, and it needs to be adjusted according to the sales situation of the store in the later stage.
5. Wages of employees in candy stores
The dessert shop can usually be handled by one person, but if the business is good, it may be too busy, so it is best to equip one more person. According to different regions, the salary of staff varies from 2000 to 4000 yuan, and two people need a budget of 4000 to 8000 yuan.
The secret skills that must be learned in operating a candy store will make the passenger flow in the store flourish.
1 to create a unique product taste. The taste of the product can be said to determine the customer's good impression and impression of the store. If the taste of store products is always poor, few customers will gradually enter the store for consumption, which will also affect the reputation of the store.
When operating a sugar store, we must learn to create unique product tastes, so that more and more customers can recognize and like the taste of the products in the store, which can greatly improve the turnover of the store.
2, cater to the season to launch special products. One thing you must know when opening a dessert shop is that seasonal changes have a great influence on desserts. When the products launched by the store conflict with the seasons, customers will not be willing to enter the store for consumption, and such stores are difficult to be welcomed by customers.
When we run a candy store, we must learn to introduce special products according to the season. In the hot summer, we mainly promote cold products, and in the cold winter, we vigorously promote steamed products to fully meet the needs of consumers.
3. Carry out reasonable profit-making activities. Some people will wonder why they can't make a profit after opening a shop for so long. This is probably the reason why there are few profitable activities in the store. If the products can't be sold, the store will naturally be unable to make a profit.
When operating a sugar store, we must learn to carry out reasonable profit-making activities, which can not only make customers willing to place orders, but also improve the profit space of the store and make the store passenger flow flourish.
What's the best way to run a candy store? 3. What does a sugar shop earn in winter?
Candy shops mainly rely on cold drinks, fruit fishing or frozen desserts to attract people, so it is inevitable that many people will not choose to eat cold things in winter because of the weather. The business of sugar shops can be very hot in hot weather, but if correct measures are not taken in autumn and winter, the business will definitely drop sharply.
How to run a dessert shop in winter? If seasonal desserts or other supplementary products can be introduced, winter is a good business opportunity.
The operation direction in winter is different from that in summer. How to run a candy store in winter? Medicinal diet nourishing dessert in winter has the efficacy of strengthening the body and preventing diseases. The varieties are mainly syrup and soup with medicinal nourishing function, such as walnut paste for nourishing the brain, black sesame paste for moistening the intestines and nourishing the face, almond tofu for moistening the lungs and relieving cough, and peanut dumplings for treating stomach cold deficiency and abdominal pain.
The total number of species is about 15, preferably more than 20 species.
In addition, in the season of changing seasons, new varieties can be introduced appropriately, such as tremella fruit soup as a "signboard" to attract customers in late spring and early summer.
Second, the operation method of dessert shop in winter
First of all, we must understand that opening a store should be divided into regions, whether it is in industrial areas, commercial areas or residential schools. Generally, many candy stores in industrial areas are closed in winter, and many candy store owners simply close their stores in winter or rent them to others to be dollar stores.
They do something else by themselves, wait until the spring to open a shop, and continue to earn his sugar water money, because the profit of sugar water is quite high, and he makes money in hot weather. They are not afraid of not doing business in winter at all.
So how do the shops in the business district operate? Dessert syrup shops in residential areas in downtown areas can sell hot syrup and hot candy. At present, Guangdong's sugar water is considered as the best tonic, which is made of medicinal materials, beans and fresh fruits. It is naturally a tonic, fitness and beauty work.
Therefore, there is a huge market for dessert syrup products in winter. It can be seen that many commercial districts, residential areas and school dessert syrup shops still have many customers to taste in winter. The purpose of eating sugar water is to pursue the effect of nourishing, preserving health, beautifying and beautifying, so the business of dessert sugar water shops in commercial areas, residential areas and schools is as hot as winter.
So what should the sugar shop in the industrial zone pay attention to? It is an indisputable fact that the consumption level of customer groups in industrial areas is low and sugar water is hot on hot days. Winter is coming, and as a sugar shop in the industrial zone, it will be affected to some extent.
It is suggested that proprietors who open dessert shops in industrial areas should pay special attention to some other special snacks in winter, such as smokeless barbecue, Maixiang chicken, fried chicken wings, fried chicken fillet, Guanle boiled water and skewered red, which are very suitable for business in winter.
In addition, Guangdong porridge, noodles and pasta can be added, so that shops in the industrial zone can do business all year round and make money all year round.