When Google first came to China, it was drying their office space. Their office space is very creative, just like in the fairy tale world, which makes people curious and want to know about this company, so it is easy to remember this company. So, how should the advertising copy be written? Here are seven tips for advertising copy of WeChat merchants:

1, fascinating

A good soft article, it is best to let readers know what you are talking about in the first 2-3 sentences, because there are too many advertisements and all kinds of information are flying all over the sky, and many readers are very impetuous. When a person doesn't understand what you are saying after reading your soft text for a period of time, he will lose patience and don't want to read it any more, so our soft text must have a focus, that is, try to be concise.

Soft articles must not be long-winded nonsense, because it is likely that readers will be attracted by your title, and after reading your article, they will lose interest if they don't know what you are talking about.

2. Don't be funny

Our soft text must make the advertising information more interesting, so that our product placement will appear more natural. For example, a foreign brand of coffee has set up many menu options on the official WeChat account, providing people with different tastes. If you can't reply to the message, you can get different answers. This is very interesting.

Just like the above example, we can get closer to the brand and customers through interaction, and through reply, our content can more accurately understand the interests of customers.

If we want to be a brand, we should make advertisements more natural and don't play hard advertisements. My xx product is RMB xx, XX discount.

The most important thing for us is to let everyone participate in our interaction, preferably interesting interaction.

Step 3 be clear at a glance

Advertising copy has different components, generally including title, text and advertising slogan. Text is a theme of advertising copy. Don't have too many words in WeChat advertising copy. We should use very short words to embody the theme of our advertisement, so that readers can know the theme of our advertisement instantly and let them know the content of our advertisement in a short time. In addition, we need to deepen customers' understanding and memory of a commodity or key, which is instructive.

There is no doubt that this short copy is more in line with people's reading style of fragmented time now, and does not need that kind of long-winded copy. Because now everyone is in a state of time fragmentation. If your copy can be read in two or three minutes, it will be very good. If it exceeds 10 minutes, people will lose interest.

Step 4 shine at the moment

According to the characteristics of our products, through our association or divergent thinking, we combine our products with customers' life scenes, and use our more interesting creative methods to make our articles novel and make readers shine, just like google's propaganda method mentioned above. When everyone is basking in the strength, treatment and welfare of the company, google exposes its office space; This can arouse readers' curiosity, make readers remember the contents of this soft article for a longer time, and may believe the contents of this soft article one after another.

Good ideas must be combined with the characteristics of the product to explore, shine at the moment, you need to find the unique characteristics of the product or wait in the office for something different from the public to show to others, which will more easily attract the attention of others, do not follow the public's ideas, so your soft text will only decline more and more.

5. Interest demands

This is mainly based on the advantages of the product, extended to convince people by reasoning, or tell the reasons for consumers' consumption. When guiding customers to understand and accept, we can choose goods by comparison. This kind of advertising copy can be accepted by telling the truth, which is called educational copy.

For example, a car network publishes some latest news on WeChat official account, such as car selection, car decoration, car use, maintenance, transportation and other related knowledge. This can enrich everyone's life, and then add information such as QR code after each message.

This is the interest demand. If you are a car owner or owner, you must have this demand.

Educational copywriting is actually a very good way to compare your local products or industries. Can you try this method of educational copywriting?

6. The desire of eyes and ears

Mainly use language to create vivid and touching images, pour out consumers' feelings, arouse consumers' interest and trigger associations. We can seduce and stimulate consumers' desires with an irresistible emotion. This kind of copywriting is mainly emotional and easy to produce a very sensational effect. You can decide which way to write according to the actual situation of your products.

7. Be considerate

This actually means that when we usually push advertising copy on WeChat platform, we should focus on people and focus on meeting people's individual needs. We need to fully consider the interest, emotion and popularity of WeChat, a social platform, and explain the relationship between the benefits and results of our products from the customer's point of view, that is, communicating with micro-friends without purpose, which can close the emotional distance between us and readers, make our appeal objects feel close, and let customers unconsciously regard our brand as their friends.

For example, the copy of a coffee shop roughly means "We are enthusiastic and dedicated, offering a cup of coffee to your hands and lighting up the fun and inspiration of life with you."

In this way, users can be sought after by netizens, fully mobilize self-media users, arouse infinite imagination and concern, and greatly enhance customers' loyalty to products and brands.

In the process of writing, it is the essential requirement of soft text to be able to print our brand mark on the copy, so that readers can remember this mark and achieve the purpose of publicity.

An excellent soft article needs the cooperation of many factors, the ability to control words, the application of marketing skills, including the understanding of products, creativity and planning, and the combination of various factors can achieve the expected results.

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