After decades of development, consulting and research industry has become a rapidly developing knowledge-based industrial sector and has been listed as an important field of high-level intellectual property rights. According to incomplete statistics, there are hundreds of overseas consulting companies in China at present. At present, there are two active teams in China consulting market. One is a local consulting organization, and the other is a world-renowned international consulting organization. The two teams have their own advantages and disadvantages. Domestic local consulting institutions lack perfect consulting knowledge and technical management system, and lack consultants with practical experience. The obvious feature of international consulting institutions is that they don't know the national conditions of China market. In the current China market, foreign consulting companies occupy a monopoly position. To develop the local consulting industry, we must first understand the development characteristics and direction of foreign consulting companies, so as to catch up.
Representatives of consulting and research companies in various sub-sectors or product classification fields are:
1, zero consultation (horizon)
Zero Research Consulting is a well-known professional research and consulting institution that emerged and grew up in the process of economic marketization in China. Zero Survey (Market Research) was established in 1992, and its structure was adjusted in 2000. It invested in establishing forward-looking strategy (strategy consulting) and index data (* * * sharing information), forming a trinity pattern. It is one of the largest group companies providing professional strategy research and consulting services in China at present. Zero is the representative office of the World Association of Professional Researchers (ESOMAR) in China and the former representative office of the International Association of Management Consulting Organizations (AMCF) in China. According to international practice, through continuous R&D investment, cooperation with international service organizations and strong combination of human resources, Zero has become a well-known service brand for research and consultation that is compatible with international vision and local experience.
At the same time, Zero has a highly conscious learning and research team, well-organized disciplines, young professionals and international and domestic staff. The existing researchers come from sociology, statistics, psychology, marketing, economics, business administration and public management, financial investment, computer science, law and other related professional directions. More than 95% of full-time research consultants have a master's degree or above. More than 50% of the research consultants have more than 4 years of professional market research experience, and more than 30% of the research consultants have overseas study background. Team members adhere to the enterprise spirit of "diligence and dedication, sharing achievements" and make unremitting business exploration and development.
2. Sino-Uygur consultation
Shenzhen Zhongwei Zhiyan Consulting Co., Ltd. is a leading industry and market research service provider in China. Focusing on the needs of customers, Zhongwei Consulting has made continuous efforts and sincerely cooperated with customers, and built comprehensive professional advantages in the fields of investigation reports, research reports, market research and analysis reports, business plans, feasibility studies, IPO consulting and so on. Zhongwei Zhiyan is committed to providing competitive research solutions and services for enterprises, investors and the government, constantly improving customer experience and creating maximum value for customers. At present, the research results and solutions of China-Victoria Consulting have been applied to more than 30,000 enterprises and expanded to overseas markets.
At present, the business scope of Zhongwei Consulting mainly includes industry segmentation research, industry market research, industry market survey, IPO consulting, project feasibility analysis, mergers and acquisitions, investment consulting and other fields. Zhongwei Consulting always regards the introduction of excellent research and investment talents as one of the company's core goals. The staff of Sino-Victorian Consulting has a variety of professional academic backgrounds: statistics, finance, industrial economics, marketing, international trade, economics, sociology, mathematics and dozens of other majors. Zhongwei Consulting Network has more than 300 employees, 90% of whom have bachelor degree or above, and 65% have double degrees, master's degrees and doctor's degrees. Most employees of the enterprise have rich experience in many well-known domestic industry research institutes and securities research institutions. High-quality professionals are the greatest wealth of Zhongwei Consulting, and also the guarantee for Zhongwei Consulting Network to provide high-quality services and practice customer value. Sino-Victorian consulting business covers Chinese mainland, Hong Kong, Macao and Taiwan, radiating the whole world; More than 90% of the company's business is mainly carried out in Greater China. The company has set up investigation stations in 32 major cities in Chinese mainland, such as Beijing, Shanghai, Tianjin, Chongqing, Guizhou, Shenzhen, Han, Chengdu, An, Zhou and Yang. ) provide customers with special investigation and research, as well as strong data support for research and consultation; The company has valuable experience in implementing projects in China, Hongkong, Macau and Taiwan Province Province. At present, China-Victoria Consulting has established long-term cooperative relations with dozens of professional research institutions at home and abroad, ensuring the effective implementation and execution of transnational projects. The customer base of Shenzhen Zhongwei Zhiyan Consulting Co., Ltd. initially formed 90% of the mainland market (including Chinese mainland, Hongkong, Macau and Taiwan Province Province), and 65,438+00% served the United States, Europe, Japan, South Korea and Singapore. Especially in recent years, foreign customers have made great breakthroughs in cooperation and won good reputation and long-term agreements with customers.
3. China Trust
Xinhua Xin International Information Consulting (Beijing) Co., Ltd. is a leading provider of marketing and credit solutions in China. Established in Beijing 1992. Enterprises collect, analyze and manage information about markets, consumers and commercial organizations, and provide market research, business information, consulting and database marketing services through the integration of information, services and technology to help you make better marketing and credit decisions and develop profitable customer relationships. The company has 600 employees in Beijing, Shanghai and Guangzhou, providing professional services to institutional customers in various industries, including automobile, finance, insurance, retail, telecommunications, IT, manufacturing, consumer goods and trade. More than 80% of Fortune 500 companies use different products and services in China.
Xinhua letter is a leading business information consulting service provider in China. Enterprises provide enterprise credit reports, enterprise database products, industry reports, credit management consulting, credit risk management software, and related data management technologies and marketing activities management services, providing sufficient information, decision-making and technical support for your credit management, marketing expansion, industry analysis and competition monitoring. Xinhua letter is a pioneer in the field of database marketing in China. Enterprises provide customer data integration and cleaning, customer information analysis, potential customer data, database technology services and direct marketing services to help you build complete and single-view customer information, make better marketing and promotion decisions, and develop profitable customer relationships. Xinhua Xin is a leading market research and consulting service provider in China. Enterprises provide information and analysis on the market environment and consumers' behaviors and attitudes to help you make better business decisions in market entry, market segmentation, product positioning, price strategy, marketing promotion, channel organization and management.
4. iResearch
Founded by Yang in 2002, iResearch is committed to becoming the best Internet rating and consumer insight company in the era of big data in China. Based on the concept of "life dream with science and technology", iResearch provides customers with the most professional Internet-related data products, research and consulting services in China market, helping customers to improve their cognitive level, profitability and comprehensive competitiveness of the Internet industry, and let the power of the Internet ignite various industries in China.
Headquartered in Beijing and Shanghai, iResearch has a stable management team and profound industry service experience. At present, it has more than 400 employees and regional offices in Guangzhou, Shenzhen, Chengdu, Hangzhou, Silicon Valley, new york and Hongkong. IResearch has extensive and profound brand influence. Internet industry and user data released by iResearch have been cited by major media, and data standards have been established in many fields. IResearch has Internet rating data of millions of user behavior monitoring samples based on different terminals such as personal computers, smart phones, tablet computers and smart TVs, and has a leading market position in the fields of network marketing, e-commerce, mobile Internet, big data and internet finance. IResearch has served more than 65,438+0,000 customers, covering Internet, mobile Internet, advertising and public relations, retail and e-commerce, communications, financial services, investment and research, consumer goods, government and public enterprises, and its customers cover almost all major Internet companies, 90% Internet advertising agencies, major e-commerce companies, mainstream investment banks and Internet hedge funds in China. In the IPO reports of several Internet companies, iResearch is the main third-party data service provider.