In this book, psychologist Dr. Robert B. Cialdini explains why some people are persuasive and we are always gullible.

2. Positioning: the concept that has the greatest influence on American marketing in history.

This is trout's famous work, which profoundly expounds the positioning theory and operation method, and with rich practical case analysis, guides entrepreneurs to successfully position enterprises and achieve commercial success.

3. "Selling is just playing EQ: a soft selling skill that 99% people don't know."

Starting from EQ, this book expounds the common sales channels, customer psychology, customer maintenance, negotiation skills, team management and other issues in the sales industry, and gives effective guidance methods.

4. Sales management

This is a word-of-mouth "marketing bible" and is included in the required reading list of various management books. You will understand after reading the marketing.

5. "Brand brainwashing"

Martin took us around the world, sharing his conversations with advertising and marketing executives and insiders, and making humorous satire and ridicule.

6. Crazy spread: Let your products, thoughts and behaviors invade like viruses.

Jonah Berger, a marketing professor at Wharton Business School, reveals the secrets of fashion in this book and tells us what is behind it.

7. Community Marketing: Methods, Skills and Practice

From concept to practice, we will fully spoil the community's gameplay for you. Provide a wealth of practical cases, with PPT pictures to accurately extract the main points, so that you can see at a glance and understand as soon as you learn.

8. Identity: The art of packing facts with stories.

This book takes the role of story thinking in the process of brand communication as a starting point to rediscover the potential power of stories.

9. Subversive marketing

Che Pinjue, vice president of Alibaba, shared the six major trends of big data applications in the future for the first time in this book, allowing us to win the first opportunity in the era of big data.

10, a confession of an advertiser

This book should be the one that knows the advertising industry and advertisers best. Moreover, even if you have been engaged in advertising for many years, you can still have a look occasionally, which will still give you a lot of inspiration. (Author: Li Yu)

Extended data

Matters needing attention in marketing planning:

Tell tourists what we do. What is the problem to be solved by the scheme (product)? How much value will be realized after the plan is implemented? What is this?

2. What's wrong with product/brand promotion? Which units or places should be involved in the implementation of the marketing plan? Where is it?

3. Why do you propose such a planning scheme? Why are you doing this ... why?

4. Who is responsible for creativity and compilation? Who is the Chief Executive? Who is responsible for each implementation part? Who?

5. What's the schedule? How long will it take to implement the marketing plan? What time?

6. How to operate each series of activities? How to deal with and solve the new problems encountered in the operation process in time? How come?

References:

Baidu Encyclopedia: Marketing Planning