Business preparation plan of Syb cake shop 1 I. General situation of the enterprise
Main business scope: Doraemon Cake Shop, which mainly provides raw materials, tools and venues, and professionally guides customers to do DIY. DIY cakes can be made by hand in the shop. The main product is cake DIY, and we also want to sell finished products and customized products with Doraemon as the shape. Here, consumers can get together with friends, have fun with their parents, share in teams and learn from individuals. They can put aside all their troubles and devote themselves to the infinite fun of DIY.
□ Emerging industries □ Traditional industries □ Other enterprise types (select one and tick ■): □ Manufacturing □ Retail □ Wholesale □ Service □ Agriculture.
Second, the personal situation of the author of the business plan
Previous relevant experience (including time): no direct work experience. But there are many people in my community who have this demand, and I have done market research. Familiar with this industry.
Education, relevant courses (including time): September * * * to July * * * *, major in * * * * school; 20 15 1 1 attend the SYB entrepreneurship training class.
Third, the market evaluation
Description of target customers: the main business targets are customers, mainly young people, such as college students' couples, who are very creative and curious about new things. Some young parents will give their children a love cake made by themselves. Market capacity or estimated market share of this enterprise: As there is no DIY cake shop near the site at present, the market share is about 60%. Market capacity trend: with the continuous improvement of economic level and the strengthening of people's personalized needs, the market capacity of this industry will continue to increase. The main advantages of competitors: starting early; Large scale; High degree of specialization; Have their own loyal customers.
The main disadvantages of competitors: high product price; The product has no characteristics; Only pay attention to DIY technology, ignoring the taste of the product.
The main advantages of this enterprise over its competitors are: high quality and low price; Small shops and flexible marketing strategies; Combined with its own characteristics, the main disadvantages of this enterprise compared with competitors:
Small storefront and simple equipment; Without its own loyal customers; There are fewer people with professional baking skills.
Fourth, the marketing plan
2. Price
Step 3: Location
(1) Location details:
(2) The main reason for choosing this address: The bakery chose Nanxi Shopping Mall (directly opposite the railway station) because there are schools, office buildings and houses nearby.
The community is crowded with people, and the lot is located in the bustling traffic area of Guilin. Storefront is its own property right, and the store rent is not expensive.
(3) Sales method (select one and tick ■):
Selling or providing products or services to: ■ end consumers □ retailers □ wholesalers (4) Reasons for choosing this sales method: V. Organizational structure of enterprises.
The enterprise will be registered as
■ Individual industrial and commercial households □ limited liability companies □ sole proprietorship enterprises □ others □ partnership enterprises.
Employees of Doraemon Baking Enterprise (please attach the organization chart and employee job description):
Owner or manager of monthly salary-
Employee 1500 yuan
Business license and permit that the enterprise should obtain:
Type estimated cost
Business license, tax registration certificate, health permit Legal responsibilities of 600 yuan enterprises (insurance, new employee remuneration, tax payment):
Category estimated cost
Insurance 600 yuan
Agreement between partners (partners) and partnership enterprises (partners): (omitted)
Intransitive verb fixed assets
1. Tools and equipment
According to the forecast sales volume, assuming the production capacity reaches 100%, the enterprise needs to purchase the following equipment:
2. Transportation facilities
According to the needs of transportation and marketing activities, it is planned to purchase the following means of transportation:
3. Office furniture and equipment The office needs the following equipment:
4. Fixed assets and depreciation summary table
Seven, liquidity (month)
1. Raw materials and packaging
2. Other operating expenses (excluding depreciation expenses and loan interest)
Eight. Sales revenue forecast (12 months)
Nine, sales and cost planning
X. cash flow plan
Syb Cake Shop Business Preparation Plan 21. Overview of Cake Shop
1. Our restaurant belongs to the catering service industry, and its name is Maggie Afternoon Tea. It is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.
2. Our store will open in Community Trade Street. At the beginning, it was a mid-range cake shop. Later, it will gradually develop into cake chain stores such as Andriessen and Chaoyangfang.
Our store needs 95,000 venture capital.
Second, the business objectives
1. Because it is located in the business street, its customers are relatively rich, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the funds in 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and to break through a world among many cake brands and become a well-known brand in the cake market.
Third, the market analysis
1. source: our target customers are: ordinary consumers who go shopping and entertainment in the business street, accounting for about 50%; Students, store employees and community residents around the school account for about 50%. The number of tourists is sufficient and the consumption level is low.
2. Competitors: According to the survey results, there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Anderson, Chaoyangfang, Hongye and Angel. So there is a lot of competition.
Fourth, business plan.
1. Look around several cake shops to find out the cost and price of different kinds and sizes of cakes. Understand the business philosophy and management tactics of all kinds of cake shops.
After the opening price was raised, we began to dig corners in major cake shops. No digging in public. When there are few people in the shop, you should sneak over and discuss with the master in the shop. It is very important to hire a pastry chef and open a cake shop chef, which should be carefully considered.
It is understood that a group of consumption rates have been found: customers have never had the cheapest price. If you can reduce the price by a few dollars today, there may be competitors competing for orders with you at a lower price tomorrow. From this, we can understand a certain competitive strategy in the product market: price reduction promotion is not a long-term business strategy, and only by making the best cakes with the best materials can we attract and retain customers.
The cake shop is mainly for the public, so the price will not be too high, which belongs to the middle and low price.
Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.
6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.
7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. Many shopkeepers have some innovative measures in the variety of business: for example, in hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are very popular with customers.
8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Especially if the consumer is with someone else, the waiter can address him (her) as Mr. or Miss * in public, and they will feel very respected.
9. Put some publicity materials and magazines on the table, with knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.
10. No matter from the storefront decoration, the image of the clerk, or the cake making, it is necessary to give customers a sense of health and hygiene. The cake shop must strictly implement the national food hygiene law, which is its foothold.
1 1. The food industry has special job skills requirements: employees must hold health certificates.
Verb (abbreviation of verb) financial estimation
Start-up assets: about 95,000 yuan.
Equipment investment: 1. The rent is 5000 yuan. 2. The facade decoration is about 2,000 yuan (including storefront decoration and light boxes). 3. The investment in shelves and sales platforms is about 1500 yuan. 4. Employees (2 employees) need 500 yuan for the same clothes. 5. The maximum investment of machinery and equipment: 80,000 yuan (including the complete set of utensils for making cakes). First purchase: raw materials such as flour and cream, about 6000 yuan.
Monthly sales (even number): 2 1000 yuan. According to experts' assessment, the monthly sales of such a small cake shop can reach 2 1 1,000 yuan after the operation is on the right track.
Monthly expenditure: 14033 yuan. Rent: The best location is in densely populated residential areas, community business streets, and areas close to children (such as kindergartens or playgrounds), about 5,000 yuan.
Commodity cost: about 30%, about 5000 yuan. Employee's salary: 10 square meter shop, need 1 cake master, 1 waiter, salary is 2000 yuan.
Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 700 yuan: calculated in 5 years, monthly profit 1.333 yuan: about 6967 yuan. According to this estimate, the investment can be recovered in about one year.
An analysis of the risks and restrictive factors of intransitive verbs;
Because the cake shop is not the first shop in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial resources and tricks to attract customers.
Syb Cake Shop Business Preparation Plan 3 Sweet Shop Business Plan Summary:
1. We need to open a dessert shop with all kinds of desserts. The dessert in this dessert shop is sure to be loved by the market.
These desserts are for customers of all ages, from children to the elderly.
3. In the dessert industry, there are many desserts, but the general customers are young women, and there is no dessert shop suitable for all the people. The desserts in the general dessert shops are almost the same, and there is nothing fresh. So there are few dessert shops of this type in the market. You must open a shop in kd.txuuu.com.
The capital I have now is that I have a deep understanding of the dessert industry and know how to develop new desserts to attract more customers. Secondly, professionals who develop desserts can be recruited for reasonable research and development.
5. After a new dessert is launched, it will naturally attract a certain number of customers, and then slowly develop various new desserts, from less to more, make more and more desserts with our own characteristics, and make our own characteristics in the dessert industry.
Job description
What we want to do is to enter the dessert industry. The target customers are the general public. Some people mistakenly think that women love sweets more than men, but it is actually wrong. In fact, there is no gender difference in taste preference, and many men also like desserts. Many young women often regard sweets as a scourge in order to stay slim or lose weight. And now consumers are becoming more and more rational. Therefore, the target customers of dessert shops are not only young women, but customers of various identities, tastes and ages, and they are operated by the public.
First of all, we will focus on selling existing products. When we earn the first pot of gold, we will recruit researchers to develop new types of desserts and create our own characteristics.
product description
Our dessert shop deals in Chinese and western desserts. The varieties include Hong Kong fruit dessert, sago, double-skin milk, sesame sauce, tofu, bean jelly, herbal tea, ice cream, ice cream cookies, smoothies and shaved ice, soup (dew), flavored dairy products, turtle paste, smoothies, shaved ice, sugar water, porridge, fruit juice, pudding, medicated diet nourishing stew, China traditional snacks and so on.
Professional raw materials, rest assured.
Our dessert shop has established cooperative relations with regional suppliers of well-known brands of raw materials such as drinking water and dairy products, and marked the ordering area and various promotional materials in the dessert shop. From the perspective of reliable raw material suppliers, give customers a feeling that food safety can be guaranteed.
Rich varieties, more choices
It is hard to please all. Candy shops should try to make the taste of desserts suitable for people of all ages and tastes. Many styles of desserts are available for all kinds of customers to choose from.
Comprehensive nutrition, healthier.
In addition to ordinary ice desserts, there are Hong Kong fruit desserts, medicated diet nourishing stews, herbal tea and turtle paste. The price list lists the nourishing ingredients, nourishing effects and indications of each dessert, so that customers can choose according to their needs. Dessert with low calorie and good cosmetic effect is especially suitable for young ladies who love beauty. Eating dessert and keeping in good shape not only do not conflict, but also nourish the skin through food.
Standardized service and higher satisfaction
Sweet shop employees are divided into four categories: management, dessert processing, ordering cashier and store cleaning. Dress in uniform clothes, operate and serve respectively. Practitioners require professional skills, unified use of Putonghua in service, establishment of strict service management norms and complaint return visit mechanism, and strict supervision and management.
Market description
There is a big market for dessert shops, which people of all ages will like. But now there are few dessert shops with systematic management and innovative ideas on the market, and this dessert shop just makes up for this gap.
Location and equipment
As long as there are many people. It is best to be located in commercial areas, near large markets, next to cinemas, dormitory groups in industrial areas, office buildings, etc.
The most basic thing is clean and bright, and the windows are bright. It is completely unnecessary to spend a lot of money to decorate the storefront. When customers eat desserts, they seldom pay attention to the luxury of the facade, but they are more concerned with the taste, nutrition and hygiene of the food. As long as the dessert quality is up to standard and the store is clean and beautiful, there will be no business. The dessert shop should pay more attention to choosing elegant and exquisite dishes than other small shops, so that customers will feel comfortable looking at the tableware and feel that this shop is tasteful enough to be famous again.
The store should be equipped with tables and chairs that can accommodate fifteen people, with an area of about 10 square meter.
compete
We learned about large and small coffee shops and western-style leisure restaurants, and found that although most of them also deal in certain kinds of desserts, the varieties are incomplete and the content is not professional. Therefore, the dessert project failed to form a systematic and standardized industry atmosphere. But it will still divert a large number of customers because of the brand dependence that has been formed in consumers' minds.
It is precisely because of the current market chaos that it has brought us a glimmer of light. Our service tenet can overcome the above difficulties, meet the needs of target consumers and cut into this market quickly. We are ahead of our peers' business philosophy, so that we can hold up our sky. After analysis, we can do the washing and integrating work in this chaotic market. The dessert shop specializes in desserts and insists on brand differentiation and humanized management. Establish and expand the popularity and reputation by infiltrating things quietly, and attract more customers with their own characteristics. administrative staff
Every employee of the dessert shop must be professional, and everyone, including the cashier and the bartender, must undergo strict training to ensure the standard operation during normal work. Managers should be equipped with 2 personnel managers and 2 enterprise managers, with bachelor degree or above, excellent professional quality and good practical operation ability; Dessert processing and production personnel should be equipped with 2 formulators and 6 processing operators, with college degree or above, excellent professional quality and good practical operation ability; There are a number of cashiers and shop cleaners, who are on duty after strict training. All employees must apply for a health certificate.
Management thought
The premise of excellent scientific management is to determine and implement correct and advanced management ideas. We will adopt the people-oriented management concept and attach importance to teamwork spirit. Attach importance to personal development, respect personal value, and coordinate with all functional departments to realize the overall development of the restaurant and realize1+1> The effect of 2.
Management philosophy
(1) Respect the independent personality of catering personnel.
(2) The management level is low: the superior plans and manages the subordinate, and the subordinate should obey the work guidance of the superior and try his best to complete the tasks assigned by the superior.
(3) Mutual supervision: the management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors.
(4) Create a collective atmosphere: it is necessary to let subordinates feel the strict discipline of the dessert shop, but also care about employees, so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.
(5) Fair treatment, equal treatment, from each according to his ability, give full play to his talents.
Management team
Investment is the business of management talents. We will establish a management team with direct technology and experience in various influential positions, and welcome all talents who are interested in seeking the development of this dessert shop to join this dessert shop. management system
Establish strict service management norms and complaint return visit mechanism, and strictly supervise and manage. Improve the employee code, assessment system and reward and punishment system.
Financial demand and application
Shop area: 10 square meter
Down payment for store rent: 1500 yuan
Equipment expenditure: about 3000 yuan.
Opening expenses: 4500 ~ 8000 yuan
Profit prospect: 4500 ~ 7000 yuan/month
Add up the costs of tables and chairs, bowls and spoons, kitchen utensils, raw materials, disinfection bowls and prepaid store rent, and it is estimated that the opening cost is about 6000 ~ 8000 yuan. The disinfection cabinet should be placed in the most conspicuous place in the store because of the need of health work. Customers can feel safe when they see the sterilized cupboard. It costs about 3000 yuan to buy complete sets of equipment. You don't need to spend a lot of money to decorate the store. Customers are more concerned about the warmth of the environment and the taste, nutrition and hygiene of food. At the same time, dessert shops should pay attention to the selection of dishes with distinctive personality, so that customers can have a novel feeling when looking at tableware.
Growth and development
According to the strength of the enterprise, the dessert shop takes Shanghai as the starting point and looks at the whole country. According to the strategy of expanding small and medium-sized cities to big cities, it will gradually develop into a regional chain enterprise. Specifically divided into the following three steps:
1, based on the market, occupy a certain share to fill the gap in the market, and make the enterprise professional, standardized and develop steadily.
2. Occupy the market and establish a chain mechanism. When the corporate image is accepted, it begins to be loved, and chain stores are opened according to demand. Learn management experience in practical operation.
3. Towards a broader market, open franchising can be well controlled and operated in Shanghai market. Have certain working capital, regional popularity, market operation system theory and operation experience. After applying for independent intellectual property rights of products, expand chain stores nationwide and open franchise operations.
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