Marketing personnel refer to professional managers who are engaged in market research, market forecast, commodity (product) market development, commodity market launch planning, market information management, price management, sales promotion, public relations, etc., and engaged in market research, market analysis, marketing planning, market development and direct sales in marketing management activities of various enterprises and institutions.
Extended data identification method
1. is divided into theoretical knowledge test and professional skills test. Need to review more than two levels comprehensively.
2. Investigation contents
① Knowledge part: mainly professional ethics assessment and theoretical knowledge assessment, including single-choice questions and multiple-choice questions.
② Skills: including case analysis questions and scheme planning questions.
3 thesis defense: including thesis writing and thesis defense, only marketers and above have defense.
3. Inspection time: The national unified examination time is once a year in May, 1 1.
Only by passing all the exams can you get the relevant certificates.
Baidu Encyclopedia-Marketing Qualification Certificate