Guangzhou will promote the implementation of the "100 million" project. It is estimated that by 2022, 1 batch of live broadcast e-commerce industrial clusters will be built, 10 head broadcast institutions will be supported, 100 influential MCN institutions will be cultivated, and 100 online celebrity brands (enterprise brand names, origin brands, product brands, etc.) will be built.
Guangzhou will set up a live e-commerce industry think tank (expert committee) and regularly publish live e-commerce industry development reports.
Committed to building a live e-commerce industry cluster. Guangzhou will build a "network celebrity live broadcast punching base", encourage high-quality live broadcast e-commerce enterprises to become MCN institutions officially certified by major live broadcast e-commerce platforms, and drive and expand the main body of the live broadcast e-commerce market in Guangzhou.