As the most common position in the marketing department, the marketing specialist's main responsibility is to implement a function item in the company's marketing plan. For example, collect and analyze market information, dynamically assist in the formulation and completion of new product promotion plans, and complete various promotion activities around active brands, brand promotion and brand development. Because different companies and industries have different responsibilities for marketing specialist Ding, the salary of this position will change greatly. The average annual salary of this position is around 34 thousand, which fluctuates with the nature of the enterprise, work experience, education and even foreign language level.

Responsibilities: According to the requirements of product promotion, formulate promotion plans such as regular activities and holiday activities and organize their implementation, and participate in the planning and implementation of major promotion activities to achieve the promotion effect.

In foreign companies, the marketing department is divided into channel department, brand department and promotion department. The positions are usually market representative, marketing director, channel representative, channel director, channel manager and marketing manager.

In state-owned enterprises, the marketing department is divided into brand management department, promotion marketing department and planning implementation department.

The marketing specialist is located in the sales area and is responsible for:

1. Assist the regional manager to plan the marketing plan of the region according to the requirements of the company.

2. Communicate, train and guide the office director, business representatives and affairs representatives for the company's marketing theme activities.

3. Conduct on-site supervision and inspection on the development of marketing theme activities required by the company.

4. Organize relevant personnel in the region to check and accept the promotion activities of each office.

5. Review the promotion application and promotion expenses of offices in the region.

6. Assist the regional office to strengthen and standardize the management of basic work.

7. Collect market information and industry trends.

8. Complete the temporary tasks assigned by the company.

What does the marketing specialist mainly do?

Responsibilities of marketing specialist

1. Formulate annual and quarterly market plans, including product promotion strategy, brand building strategy, specific action plan and budget, and be responsible for implementing the market plan within the company, and organize and guide regional market personnel to formulate and refine the market implementation plan in the region, and

Responsible for organizing, supervising and evaluating the implementation.

2. Be responsible for making new product listing plans, including determining product positioning, making product benefits, and transmitting product listing information and product benefits through effective use of market communication tools such as POP, promotion, advertising and public relations activities. , responsible for coordinating the purchasing and marketing work of dealers related to the launch of new products, and planning and implementing the promotion, training and analysis of new products.

3. According to the brand building strategy and plan, cooperate with advertising companies to create and develop brand and product advertisements, and be responsible for the effective delivery, creativity and production of POP and other sales tools related to brands, products and promotions, as well as the design and production of display counters and other sales tools.

4. Responsible for planning, implementing and evaluating consumer promotion, channel promotion and other forms of brand promotion, so as to improve sales and brand awareness. Through effective creativity and joint promotion with other brands or companies, the brand influence and sales performance can be enhanced.

5. According to market information such as retail data reports and third-party tracking reports, analyze market competition, find market opportunities, put forward action suggestions such as product development, sales expansion, price and promotion for the purpose of improving market competitiveness, organize internal discussions, and promote the implementation of the action plan.

6. Be responsible for the approval and implementation of various market inputs, such as advertisements and counters. Responsible for budget monitoring and adjustment.

7. Manage the marketing team and provide marketing training and guidance for members of the marketing department and employees of relevant departments. Responsible for evaluating and motivating team members.

ask

Experience in brand marketing or national channel marketing (trade marketing, field marketing or marketing operation) is required.

Highly self-motivated, and have successful experience in managing and leading teams.

Excellent communication skills, able to effectively coordinate and communicate with other colleagues in the company.

Excellent data analysis skills, and find and solve problems.

Energetic * * *, cheerful and enthusiastic.

Good oral and written communication skills in both Chinese and English.

What do marketing specialists in shopping malls mainly do?

It is to contact suppliers to introduce goods into shopping malls for sale, and shopping malls and suppliers are in direct contact. Mainly responsible for the direct contact between the mall and the upstream market,

What does a studio marketing specialist do?

Plan activities (including Weibo, B-Touch's), meet stars in cinemas, and contact sales group tickets. That's about it. This is a good job.

Bring the audience in. That's the waiter.

What does a marketing specialist do?

Different companies have different positioning for marketing specialists:

1, FMCG: mainly responsible for the management of promoters; 2. Supervision of durable goods exhibition; Usually, the company locates the marketing specialist in the position of secretary and handyman, who is the assistant of the marketing director. General catering company's marketing specialist is moist, mainly responsible for advertising production.

What does the marketing department mainly do?

The work of the marketing department has four main aspects:

(a) as the company's intelligence agency

1) Track the development trend of the industry and establish and improve the collection, processing, communication and confidentiality system of marketing information.

2) Collect industry information, especially the performance, price and competitive means of competitive brand products, and collect, sort out and analyze them;

3) Conduct market research, grasp consumers' purchasing psychology and behavior, and provide decision-making basis for the company's market activities;

4) Participate in the website construction of the company.

(2) As the employee office of the company.

1) Formulate the company's brand strategy, marketing strategy and product planning strategy;

2) Formulate the company's short, medium and long-term business objectives;

3) Make a sales forecast and put forward the analysis, development direction and planning of the future market;

4) New product listing planning;

5) Participate in the formulation of product prices;

6) Organize and analyze the business information of each business department of the company.

(three) as the regulatory body of the company's business

1) business system integrity check;

2) Whether the store decoration and market behavior of the business partner meet the requirements of the company;

3) Understand and master the salesman's mentality and establish it;

4) Be responsible for the training and supervision of new business personnel, store business personnel and dealer business personnel;

5) Responsible for the coordination of production and marketing.

(4) As the company's public relations agency.

1) Implement brand planning and brand image building;

2) Formulate and implement marketing advertisements, promotional activities and public relations activities;

3) Improve and standardize various external documents of the business system;

4) Responsible for the construction of the company's honor room and the collection and arrangement of various materials (such as customer thank-you letters, pennants, news reports, etc.). );

5) Reasonable selection and management of advertising media and agents;

6) Do a good job in the company's pre-sales, mid-sales and after-sales services;

7) Publish the information to be published on behalf of the company.

What does the marketing specialist mainly do?

Job Description of Marketing Specialist of Bedi Electronic Technology Co., Ltd.

I. Basic information

Job Title: Marketing Specialist: Marketing Department

Job number: MT007 salary standard: annual salary of 30,000 yuan+year-end dividend.

Job analysis time: June 5438 +2008 10. Validity: 2 years.

Direct superior: direct subordinate of the marketing manager: None.

Job Description: Collect and analyze market information, dynamically assist in formulating and completing new product promotion plans, and complete various promotion activities around active brands, brand promotion and brand development.

Second, the job responsibilities

1. document management: responsible for the daily market information release of the marketing department and the filing of relevant plans and documents;

2. Collect market macro situation and market information through internal and external channels, including market trends, industry development trends, changes and trends of national and local policies, competitor information, feedback information in marketing activities, etc.

3. Analyze information: evaluate, analyze and sort out the collected information to provide strong support for the marketing strategy and strategy makers;

4. Assist the superior in marketing promotion: according to the marketing strategy, formulate marketing plans, publicize and promote the group image in various media, and evaluate, feedback and improve it;

5. Analyze the behaviors and trends of enterprises in the industry.

Third, the postal administration.

1, marketing activity suggestion right

2. The right to plan and implement promotional activities.

3. Supervise market activities

Fourth, the post specification

1. College degree or above in finance, finance, accounting and business administration.

2. Have marketing professional knowledge and relevant certificates.

3. Strong statistical and analytical skills.

4. Strong language and writing skills and strong learning ability.

5, energetic and * * *, cheerful and enthusiastic.

6, skilled use of office software and economic analysis software.

7, physical and mental health, no infectious diseases.

Conditions for using verbs (abbreviation of verb)

1. Workplace: office, external market

2. Danger: basically no danger, no occupational disease danger.

Performance index of intransitive verbs

? Market product analysis and research report

? Marketing expansion plan

? Industry trend analysis

You can compare it.

What does a marketing specialist do?

What is an extension specialist? 1. Develop new product construction strategies and plans according to brands, cooperate with advertising companies, create and develop brand and product advertisements, and be responsible for effective delivery, creativity, production and brand promotion; 2. Responsible for market research related to marketing promotion; 3, responsible for marketing statistical analysis, promotion and daily work; 4. The implementation of advertisements, news, activities and various productions, the daily updating and maintenance of the website and the corresponding text work; 5. Participate in the research of marketing strategies such as product, price, promotion and sales; 6. Participate in the preparation of customer meetings, and be responsible for the promotion and daily work of customer meetings; 7. Participate in the formulation of project packaging, media advertising, activities, news, public relations and other promotion programs; 8. Participate in the research on the working mode and technical standards of agency project promotion; Responsible for the implementation of the company's internal market plan, organize and guide regional market personnel to formulate and refine the regional market implementation plan; 10, the establishment, maintenance and expansion of promotional resources such as media, advertising companies and production companies;

What does a fruit marketing specialist do?

Probably fruit procurement or promotion.

What exactly does a real estate market specialist do?

There are several types of market specialists, including those who sell houses, those who do market research and those who do market resource information integration. Whether this piece is good or not depends on your own goals. For example, the university major is marketing, and I plan not to take the postgraduate entrance examination after graduation. I worked in the real estate market for several years. The development course of the industry in the past few years is the basic evaluation standard of market research and expected market investment. From this point of view, I have considerable experience whether I am studying on the job or staying in the workplace after work. All roads lead to Rome, so be careful on the road.