Tai Fang has always adhered to the strategic positioning of "professionalism, high-end and responsibility", and its brand strength has been continuously improved. In the third-party "China Consumer Ideal Brand Survey", after 2008, Mrs. Wang won the title of "20 10 China Consumer First Ideal Brand" again, and in 2009, 20 10, 20 165438 and 2010. 20 1 1, Tai Fang won the first "National Quality Award" in the kitchen appliance industry, and won the "Zhejiang Provincial Government Quality Award" in one fell swoop. At the same time, Tai Fang Group won the honor of "201kloc-0/CCTV China Brand of the Year" with its unique innovation mode and excellent brand value. 20 12 won the title of the first brand of BPI "range hood" and "gas stove" in the Ministry of Industry and Information Technology. In 20 13, it was awarded the title of "Industrial Brand Cultivation Demonstration Enterprise" by the Ministry of Industry and Information Technology.
Today, Tai Fang has more than 9,000 employees in China. In addition to strong local design strength, Tai also has design strength from Germany, Japan and Italy, the most advanced high-end kitchen production equipment and international advanced industrial manufacturing technology. Tai insists that the annual investment in R&D should not be less than 5% of its income. The R&D talent team with more than 200 people includes top experts in the field of kitchen appliances, two national laboratories (electrical and gas), the only national enterprise technology center in the industry, the world's largest kitchen appliance laboratory with the most advanced facilities covering an area of 6,000 square meters, and the newly established Ningbo Innovation Research Institute focusing on customer needs. 20 10 was awarded as "National Intellectual Property Demonstration Creation Unit of Enterprises and Institutions". By the middle of 20 13, Tai Fang had nearly 500 patents, including nearly 70 invention patents, and became a leading enterprise in the field of kitchen appliances in China.
In 20 10, Tai Fangcheng was the leader of the national standardization working group of range hoods, and led the research on the technical subject of the national key scientific research project "Pollution control of kitchen and bathroom and improvement of environmental function" in the 11th Five-Year Plan. As the sole representative of the domestic kitchen appliance industry, Tai Fang participated in the revision of the international standard of the range hood industry by the International Electrotechnical Commission, and his professional status was once again affirmed. The "high-efficiency static suction" technology of range hoods has become the most popular technology of people's daily survey consumers for two consecutive years, leading the development direction of kitchen appliances technology.
Today, Tai Fang has set up 63 sales organizations all over the country, and the sales network covers all provinces and cities except Hong Kong, Macao and Taiwan. By 20 13, Tai Fang has established a complete sales channel system covering home appliance chains, building materials supermarkets, traditional department stores, cabinet vendors, engineering, specialty stores, e-commerce and online group buying.
Tai Fang, a company that takes "individuality, enterprise products and product integration" as its core values and "making home better" as its corporate mission, professionally drives kitchen technology and is committed to helping every employee succeed, is striding forward to the grand vision of "becoming a respected world-class enterprise".
Ningbo Tai Fang Kitchenware was awarded the "Best Brand Building Case in China" 20 12 Top 100 Ningbo Brands.