China's education has always been highly valued by the state, especially since the reform and opening up, education has made great achievements. With the continuous improvement of China's per capita economic level and the gradual improvement of people's emphasis on education, China's education and training industry has also ushered in a peak period.
According to the Analysis Report on Market Foresight and Investment Strategic Planning of Education and Training Industry in China issued by Forward-looking Industry Research Institute, the market value of education and training industry in China is huge, with a total demand of10.8 trillion yuan, and education and training is considered as one of the most valuable investment projects. In the country? Thirteenth Five-Year Plan? Driven by the planning, the social and economic development of China has been rising, which has pushed the education and training industry in China to a new journey and ushered in an unprecedented critical period of transformation.
But this industry is also a big wave for gold. The difficulty is not small.
First of all. You need to find the right partner. If the partner is solved, the second problem is enrollment. Famous teachers in many institutions often have illusions when they see the large number of students coming here. It turns out that enrollment is so simple. He didn't see the brand endorsement and platform effect of the organization. What he should see is that the organization holds him to a high position and he is enjoying the brand power generated by the long-term investment of the organization; In addition, a large number of students are actually expanding their disciplines, which is the positive marginal effect brought to him by teachers from other disciplines in the organization. ?
If the enrollment problem is solved, then the next challenge is recruitment.
One interesting thing about starting a business in the teaching and training industry is that it is not a tall industry, and it is even a bit embarrassing. In others' eyes, it's just a make-up class. However, this industry needs tall people. First of all, the higher the education, the better. After all, as a teacher, how can parents and students be convinced with low academic qualifications? Secondly, personal qualities should not be poor. In this person, quality refers to the ability of expression and emotional intelligence. Teachers rely on their mouths to eat, and poor expression skills naturally do not work; Even if the emotional intelligence is low, students and parents are not easy to deal with.
The problem of long-term development is more serious. It is easy for a startup to draw a pie, but it is difficult to make a long-term plan. Mature large institutions often have smooth promotion channels and attract people with clear long-term career plans.
Even if your above problems are solved, when the organization is large in scale and there is a division of management, teachers are generally responsible, and they are generally famous teachers with excellent business. At this time, the contradiction came: people's energy is limited. Does a famous teacher teach or manage? If it's management, it's natural to take fewer classes. How to ensure the income of that famous teacher? The management salary of famous teachers is too low because of the high class fee. Management salary is too low, do famous teachers have management motivation? Moreover, if there are fewer famous teachers, will it affect the development of the organization? ?
So any industry is like this. Have difficulty.