Location Many of our customers will encounter some big or small problems when opening a store, such as where the store should be opened and how to maximize profits. So starting today, Bian Xiao will continue to share some pure dry goods operated by LG laundromat. The first phase brings you the experience of important store location and store decoration in the early stage of opening a store. Hurry and collect it!

Whether the store location is reasonable or not is directly related to the profitability and even success or failure of the operators. Good store location can make business prosperous, but improper location will also make business depressed.

So how do you choose the location of the store?

LG summarized the following steps:

Business circle survey

Potential customers and their lifestyle

Shop location

Then let's talk about how to do a few steps.

Business circle survey

The so-called business circle refers to the circular consumption circle centered on the location of the store. The size of the business circle varies according to the type of business. For laundromats, Fiona Fang 500M is the main business circle, and Fiona Fang 800M is the sub-business circle.

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Laundromat is more suitable for the area with residential area as the main business circle and office area as the sub-business circle, because the rent in residential area is moderate, the population density is high and the passenger flow law is fixed.

The sub-business circle is an office area, indicating that most of the surrounding residential groups will be young white-collar workers and floating population.

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Investigation of potential customers

According to statistics, almost 50-80% customers of modern laundries come from areas within 500 meters of the store. Therefore, when considering the possible location of laundromat, it is generally required that there must be 5000 people in the 500-meter radius of the planned location.

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At present, the customers of laundromats are mainly young white-collar workers, newly graduated college students and the elderly. Therefore, it is necessary to investigate the age structure of the crowd, the peak time and stay time of people coming and going.

Shop location

There will be some differences in the location of shops in the same block and community, which will have a certain impact on the operation of shops. Here are some ideal store locations:

Corner position

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Corner is located at the intersection of two streets, which can produce "corner effect" and is often the ideal address of laundromat. Its advantage is that people from two streets gather here and more pedestrians patronize it.

Sancha intersection

Laundry in this position is conspicuous from all angles, but the laundry in this position should give full play to its own advantages, and the decoration, shop name signboard, advertising signboard and equipment layout at the door of the store should be carefully designed to attract passing guests.

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Convenient location

Laundry serves thousands of households. It is very important to choose a convenient address for the convenience of customers from all directions. Also pay attention to whether there is a parking lot nearby. Therefore, it is extremely important to choose a convenient location, which is an important factor to ensure smooth operation.

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LG shop opening service

You have seen some of our experience in the location selection of laundromats. Have you found that the location of the store is also a crucial link in opening a store? LG Laundry will make a professional site selection evaluation for your store before opening the store. Friends who want to know more about the site selection can call for advice!

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