SEO tutorial 1: I regret not seeing this earlier.

Many friends like to find tutorials online, and this spirit of learning is worth encouraging. Unfortunately, many friends feel very confused after reading the tutorial. Even if I learn, I feel that I have learned in vain. Why? Because the introductory tutorials that are widely circulated on the Internet are basically outdated and of little value, because the algorithms of search engines are constantly updated, and the tutorials circulated on the Internet are basically coping strategies formulated for the previous algorithms, so don't look at those tutorials that are widely circulated on the Internet, which is easy to be misled. If you want to know the latest seo introductory tutorial and systematic knowledge and ideas in this field, and become a real master:

You can come to this group: the beginning is: 48 1, the middle is 164 and the end is 7222.

In this group, you can learn about SEO every day. We will have someone to explain it. You just need to spend time and listen attentively. If you don't want to learn, don't add. We do not welcome it.

SEO tutorial 2: new rules of SEO

1. The gameplay has changed the three dimensions of SEO.

First of all, look at SEO from the perspective of operation. Our theme is SEO2.0. We used to do SEO, paying special attention to links and keyword ranking. But in the past two years, the practice has been completely different. We are facing more and more challenges and various external factors are becoming more and more complicated.

Now, if you make a good website, you should pay attention to the following three points. Business objectives, market demand and competition. Business goals are what we must pay attention to. Generally speaking, SEO will have phased indicators. In addition to considering the basic situation, we also need to understand the market demand, because different needs have different operation methods, which will also bring us different opportunities and give us some methods of differentiated competition. Considering from three dimensions, we will be more clear about SEO. On this basis, it will be more convenient for us to operate again

2. Prevention. SEO risk

The triangle pattern of search marketing is relatively simple, that is, the relationship between websites, visitors and search engines, websites, visitors and search engines. When we understand the triangle mode of search engines, we must understand the rules and methods of search engines. Only by understanding its rules can we avoid making mistakes, especially for a large website. The first thing to guard against is the risk, not the goal, because the search engine industry, especially the SEO industry, cannot start all over again. First of all, we must guard against risks. Search engines collect, sort out and punish, be familiar with the rules of the game, and avoid risks reasonably.

3. Behavior characteristics of tourists

After we understand the game rules of search engines, we need to know what kind of behavior visitors have when searching and retrieving results. You can take a closer look at this picture. When a visitor retrieves the results through a search engine, his attention is 30% reading the title, 44% reading the abstract, and 265,438+0% paying attention to the path. You can think about what the other 5% people are watching. We studied the game rules of search engines and the changes of visitors' psychological behavior, and we deduced a reasonable model for our website. Here is a website where users can enter and complete these steps.

4. The support of correct ideas

SEO map, here is a simple map image. Extending from the above figure, visitors and search engines, for search SEO, we consider it from four dimensions: keyword, external link, content and code. After we understand the knowledge system of SEO, it is not enough. It also needs to be supported by the correct concept in order to have a more reasonable operation mode, so the correct concept is the first, and the concept is the mentality. The value comes directly from our operation. This is the SEO technical outline, and many people are familiar with it, so I won't elaborate on it. Many people know it.

SEO Tutorial 3: Building an Excellent SEO Manager

1 What is the force? SEO needs?

SEO implementation, you can have a look. After we understand the rules of the game, we understand our support system and the psychology of visitors. With these, it is not certain that the benefits of our website can come out, including our excellent SEO strategy, and it is not necessary to have strong execution. Influence, judgment, driving force, ultra vires leadership. Influence means exerting your influence, persuading others to cooperate with you and we will discuss cooperation. If you can't influence others and others can't cooperate with you, then your strategy is no better. After we have judgment and influence, we need to achieve our goals next. This is motivation. The driving force is characterized by our need for results, guidance and dissatisfaction with the status quo. Without authorized leaders, there are many things in many large websites that are not authorized. What if you act without authorization? We need to be a successful search engine optimization manager. Even if there is no clear authorization, we must achieve our goals through influence, judgment, driving force and communication skills.

2. What is 2? What does SEO manager do every day?

(1) Next, let's go back to our daily work. What should we do every day? As an excellent SEO person, from which starting point and from which angle to think every day. The first is thinking. We need to make a reasonable plan and an effective plan. After the plan is made, we need to assign tasks, including the allocation of resources, including some risk control. After assigning tasks, we need to guide our colleagues and the team to achieve our goals together. In the process of counseling, we need to sign some phased goals and documents, whether the goals have been achieved or not, and then confirm and sign the documents. Do SEO managers should consider these five dimensions, the first is thinking.

(2) We made plans and tasks. Whether this project can be done well or not depends on finding a balance point, because some risks are unpredictable. When we launch a project, our SEO work is initiated one by one, which is not as easy to operate as a relatively small website. So when we start a project, we must first establish its scope, how long it will take, how much it will cost and how much manpower it will need. And what kind of quality to achieve, these are the risks we sometimes have to identify, risk identification, control and transformation.

(3)SEO manager summary

As an SEO manager, if you want to succeed, you need to go through five levels. The three points on the left are our internal causes, and the two points on the right are internal causes. First of all, by changing our internal factors to influence the external, the first is knowledge, including our industry knowledge, our professional knowledge, the whole change of this industry and so on. This is the level of knowledge that we need to constantly improve. Second, our strategy, we need a good strategy, must be based on the existing resource base to consider. The third one is Brother Xing. There are different people in a team. Brother Xing accumulates our resources. With resources, we can seize the opportunity when it comes. So as an SEO manager, we should protect these five points.