1, attraction
FMCG is a terminal product with strong randomness. Whether it can attract consumers' attention and reflect consumers' brand and aesthetics has become an important factor in the success or failure of random consumption. The improvement of vision is not only the innovation of packaging vision, but also the innovation of packaging form.
2. Brand user evaluation
User evaluation can play an important role in all industries, including fast moving consumer goods. Everyone is pursuing perfect purity, classics, time-honored brands, popularity and five-star praise. Everyone tends to use famous brands, and when they don't know how to choose, they will refer to the suggestions of other customers; Some people will have authoritative psychology, thinking that high-end brands will be better and the safety and quality will be more reliable.
3. The temptation of rights and interests
It is one of human nature to like to pursue interests, especially the rights and interests related to money and consumption, which will attract most people's attention. Many high-end brands have gained many advantages and fast-growing products under the temptation of rights and interests.
4. Emotion * * *
Consumers' attention to FMCG is not only the product itself, but also the dual experience of brand and product. Consumers, especially urban consumers, usually pay more attention to the consistency of brands with their own temperament and social identity when consuming goods. Take the emotional route, recognize and favor customers psychologically and emotionally, and then let customers have a certain emotional tendency when making choices.
5. Network marketing communication
FMCG companies are usually reluctant to make changes. In the face of catching up with the online marketing model, many enterprises are reluctant to enter the field of live video and online marketing communication, and still maintain the original marketing model. With the development of Internet, the income of fast-moving consumer goods network marketing communication has doubled. Network marketing communication has become an important means of communication for the sales growth of fast-moving consumer goods.