Let me introduce several kinds of pits to you first, which you should know whether you are a consumer or a dealer.
0 1
Tsinghua pit
If you believe in "a century-old workshop, generations of winemakers, family winemaking inheritance, college students selling wine to their fathers, etc." You will easily step on the pit. As a matter of fact, the maotai flavor really rose in the late 1990s and early 2000s, with the development climax in 2008 to 20 12 and the trough in 20 13 to 20 16. At present, it is in a period of rapid growth after recovery. A century-old workshop is pure nonsense, and a generation of winemakers is only two generations. The inheritance of family brewing is even more nonsense, because it is basically impossible for family workshops to brew good wine. Walk around and see the environmental sanitation conditions and management. College students selling alcohol for their fathers and the like are purely making up stories, flooding e-commerce companies such as TB and PDD to gain approval.
02
Story pit
When you arrive in Maotai Town, you may see a lot of wine from Wang XX and Lai XX. Maotai is directly related to Wang family, Lai family and Fahrenheit family, but many Wang XX and Lai XX in Maotai Town have nothing to do with these, and some may have some family relations. But is Tai Sen's son good at boxing? Is Jordan's son's ball great? You think this is a true story that has been brewing for decades and hundreds of years, but it is not. This is all a marketing gimmick. And now many Wang * *, Lai * * and Hua * * have nothing to do with Maotai!
03
Surface oxide pit
What do you mean? It seems to be very large-scale and standardized, but there are not many good things in the big empty shell. This question needs to be said a few more words.
Many foreign guests come to look for wine and are easily taken to visit the winery. Some wineries are really good in scale, momentum and style. The office building is luxurious, the packaging workshop is rich and spacious, the assembly line workers are busy, the wine can area is magnificent, and the marketing center has hundreds of employees. But I just didn't see the production workshop, or there were dozens of pits in the production workshop, or even no production. To tell the truth, the scale of a real brewing enterprise depends on how many standard brewing workshops and pits there are. According to the statistics of relevant departments in renhuai city in 20 17, there are less than 60 enterprises with their own pits in the whole city 100. A standard brewing workshop usually has 48 or 52 pits, and the annual production investment of a workshop is more than 6.5438+million. The investment is100000 yuan, and it will take four years to sell and recycle the wine. After four years of continuous investment, the capital deposited in a workshop is 40 million yuan, not counting the capital occupation fee. If we just built beautiful buildings and packaging workshops, we wouldn't spend so much money. Therefore, to see the strength of a wine enterprise, we should go to its production workshop, count the pits and see if there is any production.
Then you will say, so many jars are full of wine, and the base wine reserves are tens of thousands of tons, which is amazing! Let me put it this way: a good Maotai-flavor (also called Daqu Maotai-flavor and Kunzi liquor locally) will not be stored in a stainless steel jar for a long time, but in a pottery jar. Stainless steel cans generally store crisp sand wine, cross wine or Sichuan-made alcohol. Store Kunzi wine in stainless steel cans, only for short-term stable blending, or waiting for canned products. So if you want to know how much wine he has, you must go to Tan Tao Reservoir Area to see if it has been sealed by the bank. During the trough of 2065 438+03-2065 438+06, the capacity of local liquor enterprises in Maotai Town was less than 5%. It can be accurately said that there are no more than 20 liquor enterprises with a sauce flavor of more than 5,000 tons, and no more than 10 with tens of thousands of tons of reserves, and they are definitely not stored in a large number of stainless steel wine cans.
04
Dashikeng
It is true that there are masters in every industry. But the owner of Maotai Town seems to have gone a little too far. Just attend a few wine tasting training classes, hook up for a few years or engage in production for a few years, and you dare to be a master. There are many people. Real masters should be recognized by the industry and the public. Without decades of real efforts and contributions to the industry, how can you be called a master? At present, only seven people have been awarded "Ji Keliang, Lv Yunhuai, Cao Daming,,, Zeng" by the renhuai city Municipal Government. Of course, there are other masters in Maotai Town, but these seven are definitely recognized masters.
There are other good wines and so on. ...