Before you start writing an e-commerce copy, you need to have three basic concepts.

1. It's not how you want to introduce it, but what consumers should see.

2. Every product function needs to be used at the right time to be meaningful.

3. Customers are not ethnic groups, but people who need your products to solve problems.

Whether your product is a service or an actual product, you should aim at solving the problem and tell consumers how I will solve your problem. Product strength is your product's ability to solve problems.