First of all, we should understand the "store image checklist", which can be roughly divided into two categories. The first category is about standardized management, such as goods can not be outsourced, expired goods can not be sold, duck neck can not be sold and so on. The second category is the image and etiquette of the store, including opening the light box on time, playing Happy Channel 168, wearing work clothes without slippers at work. Everyone can understand and accept the former. However, regarding the second category, the store did not do a good job and the inspector even fined it. Many shopkeepers said they didn't understand at first. As anyone, it's normal to hear what others are asking for, such as fines. But we should think and think from another angle. Why did the company put forward these requirements?
Countries need laws and companies need management. Meiyijia has been developed for 13 years, and customers' recognition and trust in Meiyijia brand is one of our most valuable assets. The image of the store is the image of our company and an important embodiment and display of the brand. If we can't open the light box and put on our work clothes on time, then we are overdrawing the brand created by Qian Qian Wanmeiyijia people. Moreover, the company should be responsible for every franchisee, and must supervise the stores to do a good job in store image, so as to maintain the brand image of more than 2,000 Meiyijia, which is necessary!
A student once opened two grocery stores. I asked him how much it would cost to open a grocery store. He told me that you can open two or three stores for the cost of opening a Meiyijia store. I asked him why he chose to open Meiyijia. He told me that Meiyijia has an advantage in distribution because of its good brand. I think this sentence may be the voice of many shopkeepers! If our image can't be unified, if we don't wear work clothes to work, and if the sales in our store don't enter the machine, why should we join such a brand? Therefore, it can be said that Meiyijia is more of a platform, which can provide brand resources, products with quality assurance, timely and accurate delivery, and a powerful business analysis system. But all these require our stores to use their own resources to reflect the value of joining.